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Your Real Estate Business is a Reflection of Who you are - #livetrainingre - Michael Gerber harshly and correctly makes this statement in his book The E-Myth Revisited: ‘Your Business is nothing more than a distinct reflection of who you are. If your thinking is sloppy, your business will be sloppy. If you are disorganized, your business will be disorganized. If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for... read more:

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Key Yessaad, Real Estate Trainer and SEO Strategist I am one of many Real Estate Trainers who coach agents on growing their Real Estate Business; but I come at it from a different angle; I am an Internet Marketing Strategist with degrees in Mathematics and Programming meshed with the experience of running a large cluster of Real Estate Offices. Marketing is job one for Real Estate Professionals, but many of them are struggling with how to leverage the power of the Internet, SEO, Social Media, Blogging, Internet Marketing, Lead Generation, and Prospecting for new business. My experience in building thousand of websites, and trainings illuminate all of these ideas - but what makes my seminars powerful are the homework and plan of actions I have devised for the participating agents. Ask me a question if you are interested in hiring me to speak to your agents, train them, or hold special Webinars for your office – you will love the way I empower Real Estate Professionals, and I always produce results! (910) 538-6610.

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Ideas, Facts, and Thoughts of the Day compiled by Key Yessaad

This series of snippets of ideas, focused on the Real Estate Business, is driven by my Coaching Seminars, Trainings, and Workshop series. It is true that my expertise is in Internet Marketing and Search Engine Optimization (SEO), but it is a mistake to seek success using them with solid Real Estate Fundamentals. I hope you find the ideas engaging, thoughtful, and worth your reading; Key Yessaad.

Ideas, Facts, and Thoughts of the Day - compiled by Key Yessaad

May 2012 Postings

posted May 31st, 2012

"The biggest difference between a Corporate Businessperson and an Entrepreneur may be defined by their relationship to the words ‘Yes’ and ‘No’. A Corporate person keeps moving as long as they hear Yes from their superiors, and when they hear the word No stop dead in their tracks. An Entrepreneur, such as all of you Real Estate Professionals, can be told ‘No’ dozens of times and still progress towards the necessary ‘Yes’ to make a deal work."

posted May 30th, 2012

"You may be creating resistance to new customers when the business in front of you is either stressful, or if you find yourself in the middle of demanding deals. This resistance intensifies if you find yourself screening your calls to avoid a particular client or to deal with a specific problem. Accept that you will encounter tough deals; it is the nature of the Real Estate Business – make sure you seek assistance from your broker or thoughtful colleagues on how to resolve the issues you are confronting; and don’t be afraid, from time to time, to let go of the overly demanding and unappreciative clients."

posted May 29th, 2012

"Everything stays the same until someone sees it with a new set of eyes; coffee is coffee until StarBucks sees it as an Empire; a phone is a phone until it becomes a Modem and the Internet is born for the masses. So if some naysayers in your life tell you that has been done before and not to waste your time; trust your instincts, your creativity, your diligence, and risk yourself in what you believe in and are passionate about."

posted May 28th, 2012

"When you choose to become a Real Estate Professional you have chosen to become a Small Business Owner, and in one day you do more activities than the Typical Fortune 500 CEO. You are responsible for Creating New Business, Selling Yourself, Marketing Properties, Closing Deals, Educating Clients, Running your Office, Buying Office Equipment, Continuing Education, Paying Taxes, Billing Clients, Collecting, Innovating, Managing, Decision Making, Risking Capital, Inventing New procedures, Licensing, and the list is not even close to being complete… Choose a Real Estate Career carefully; it only rewards those with inner strength and passion…"

posted May 27th, 2012

"On a headstone, forgotten by time was written: ‘Death leaves a heartache no one can heal, love leaves a memory no one can steal.’ I choose to remember this Memorial Weekend with love in my heart!"

Posted May 26th, 2012

"To Worry is to allow a thought to nag you to no end… Many of us force Bad News on ourselves by worrying about the consequences of an event, or an action we have taken. This worrying blocks your ability to be creative and seek opportunity! Your ability Not to Think (Worry) is as important as your ability to be present to opportunity… Confront your Nagging thoughts, make amends, seek forgiveness, but most of all get going before ‘worrying’ makes you ill!"

posted May 25th, 2012

"Have you written down your procedures? The majority of our Real Estate Professionals are Reactive and not as much Proactive; so when they get a new listing it is as though it was a new event – they rarely bother to have a Book of Procedures that outlines all of the steps, methods, places, and procedures of marketing. They think that knowing it in their head is good enough and invariably will forget or reverse the order of their known procedures. Method creates Opportunity!"

posted May 24th, 2012

"If you build a good business it should become boring; Yes Boring… Solid companies are not flashy; they are stable, predictable, unwavering, reliable, designed with solid leadership and vision. A boring business has steady growth and plans of action to weather downturns in the market; so seek strong management, clear vision, low turnover, and boring and measurable growth."

posted May 23rd, 2012

"Your website must be driven by your customers experience on it – not just SEO; When you offer the ability to Save Searches, Save Listings, Share Listings, make sure they are intuitive and present in the right locations; allow your visitors to make changes to their searches by passing parameters using Cookies; and never forget that many of them have learned to give you fake information because they do not trust many of the websites they visit – so be patient with them; and give them great visitor experiences!"

posted May 22nd, 2012

"What if ‘More’ Business is not what you really need? Sounds like a silly idea; many say give your agents as many leads as you can and they will grow their business – yet many of you brokers know that is not really true. ‘More’ is a seductive word; but more of anything that is good for you can poison you as well; just think of food or alcohol… Develop an expertise in your niche market and you may get better results; just a thought!"

posted May 21st, 2012

"SEO is not driven by your web container only; it is driven by the details that few Real Estate Professionals have time for, or choose to make time for… yet every agent I meet is desperate to be on Page 1 of Google organically. It is the details that make the biggest difference – in fact those who have a methodical plan of action that affects their Website on a Weekly basis get better results than those who keep paying tens of thousands dollars to SEO companies. Gone are the days of sticking white keywords hidden in white pages to seduce Search Engine to rank you!"

posted May 20th, 2012

"The American Playwright and Author, Gore Vidal, said, ‘Style is knowing who you are, what you want to say, and not giving a damn.' Being in Real Estate forces you to have Style: your unique way of presenting yourself to the world; it forces you to have something to say that is not cookie-cutter; and I translate ‘not giving a damn’ as you embracing ‘Internet Video Marketing’ and allowing yourself to be you as you are!"

posted May 19th, 2012

"If you wish for the river of your success to flow powerfully make sure you dredge deep channels. The surface of your river may hide your depth so don’t be afraid to work deeper, on your character; on your values; on the reasons you wake up in the morning; and mostly on why you are making a living at the profession you have chosen. You are where you are because you have chosen to follow a path to the place you find yourself – make it a blessing not a burden!"

posted May 18th, 2012

"The national economic recession and near collapse of the Real Estate Market in 2007 and 2008 created an interesting Psychology in the thinking of Home Buyers: ‘NAR says that 94% of all home buyers go online and spend up to two (2) years searching what they are going to buy before they contact an agent.’ this reveals two new characteristic that Real Estate Professionals must develop; the obvious is an internet presence – and the most difficult one is Incubation of leads has stretched from a few months to near 2 years. Patience and long-term lead management systems have become a must acquired skill!"

posted May 17th, 2012

"Prospecting is NOT about selling your Service or specific Product; Prospecting is about getting a ‘Yes’ to an appointment; a face to face appointment with a Real Estate Seller. Make sure you are relaxed, informed, prepared, intentional, upbeat, and there will be no need for you to worry – you are only seeking an appointment. Try it and set aside your fears of rejection and you will be pleasantly surprised. Happy Prospecting!"

posted May 16th, 2012

"If you sat down and did nothing but write down ‘all’ of the tasks and to-dos that you have allowed your brain to store, and committed them to pen, paper and action timeline (iPad or computer will do as well) you may fear that you will be overwhelmed by how monumental this task is; you may even fear the mountain of work this will generate… You will be wonderfully surprised to find out how Freeing this exorcising of Mind Commitments will have on you; this is will open the gates of Opportunity and Creativity. Try it!"

posted May 15th, 2012

"Look back a decade or two and ask yourself: Haven’t you had to travel through doors of fear, challenges, and rejection? and hasn’t that made you stronger? Many of our Real Estate Professionals shrivel when they hear the word No from potential clients and abandon Prospecting because of the imagined pain ‘No’ causes them. Don’t you know that business is going to be transacted by someone else? Don’t you know that it is part of the normal cycle of prospecting to get No’s? Each No, with proper resilience and attitude, gets you closer to the Yes’s of Success – so go get some No’s today – some will surprise you and will be Yes’s."

posted May 14th, 2012

"What if that which you are passionate about does not come with a How-To Manual? Will you then give up on your dreams? I say: ‘Don’t you Dare!’ Go through the pain and write your own manual of how you wish your dreams to be fulfilled; experiment, make mistakes, read, make new friends, laugh, cry, but write that Manual yourself and chase those dreams!"

posted May 13th, 2012

"The hardest thing one can become is a blank canvas - a Being full of possibility. Many of us choose to retain the noise of failure in our souls to keep us from breaking into the realm of making a difference; that realm requires intention, drive, passion, patience, and real hard work."

posted May 12th, 2012

“Google’s Update to their Search and Ranking Algorithm, named Penguin, targets ‘Over-Optimizers’ - those who build websites stuffed with keywords and blog for keyword ranking only rather than helping their clients connect with them organically. Your Website is simply driven by your motivation – are you building a website to serve your clients or designing one to get on page 1 to generate leads? You have got to find a way to merge these two ideas Organically!”

posted May 11th, 2012

"Writing is a skill that is developed over time; to become a great Marketer the most important skill is Writing – unfortunately there is no shortcut to becoming a great writer; Writers will tell you that it is in the process of writing regularly that the skill becomes sharpened, and meaningful."

posted May 10th, 2012

"The idea that SEO, Internet Marketing, and Website Strategies are concept that belong to the Geeks is false, and allows for our Real Estate Agents to be taken advantage of by fraudsters. We have to engage our Real Estate industry and make these ideas mainstream by offering better education, and by empowering managers and owners to do their due diligence on what vendors they hire for such SEO and Website Services."

posted May 9th, 2012

"Keeping all of your Emails seems like the most logical thing to do; and you ought to organize and keep a number of them; unfortunately this type of ‘Email Hoarding’ is clogging your workflow. You must entertain the idea that this is becoming a bad habit, and causing you some undue stress. Good email strategists embrace the ‘Delete Key’ and trigger it daily. Deleting emails is a MUST – embrace the ‘Delete Key’ or the Universe will delete all of your email container; it is up to you!"

posted May 8th, 2012

"There is an insidious idea that may seem so simple on the surface very few act on it: In order for you to start thinking creatively about the things that matter the most to you, You must stop thinking about the ideas that roam your brain because they have not been completed. Incompletions demand a lot of energy of your mind, but worse, they clog the spaces for energetic creative thinking. Write down your incompletions and either act on them or deliberately let them go!"

posted May 7th, 2012

"All of us in Business will experience a slump in Sales, in Productivity, and even in our Passion for work; Quitting is Not always the most appropriate response. Know that challenges will happen when you are an Entrepreneur, and when they do: Do Not Freak Out; Do Not Get Angry; Do Not get down on yourself; and most of all Don’t you dare Quit!"

posted May 6th, 2012

"Success is not a Zero Sum Game… my Success does not require your Failure; nor does your Success need to lead to my Failure. Abundance in Business is not always acknowledged but it is present and ought to be nurtured!"

posted May 5th, 2012

"The Modern Real Estate Office must offer a friendly professional environment both for agents and their customers; but one element you MUST not skimp on is your internet speed. Broadband is the lifeblood of all your agents' activities – make sure you test the speed of your location by visiting; focus especially on your upload speed. Make sure you go beyond the standard 0.5Mbps and push beyond 2Mbps if possible."

posted May 4th, 2012

"How expensive is Free? it can at times be more expensive to be given a free service than to actually buy it. Say a mortgage company decides to offer you a free website in exchange for say Marketing Exposure; it may sound like a good deal but then when you realize that the work you do in your website is more important than the monthly fee of owning the website – you have become beholden to any change in terms that the provider determines is in their best interest. Free is rarely Free."

posted May 3rd, 2012

"The best asset of a Real Estate Professional is their mind and how it is used… Is your mind overflowing with lots of shoulds, woulds, coulds, ought-tos, and need-tos? These are the loose enemies of your productivity – they stop you in your creative tracks. Grab these shoulds as they float your mind and commit them to action and/or make peace with them. Your mind and your clients don’t have time for your nagging shoulds, they need your creative solutions!"

posted May 2nd, 2012

"It is always fun to learn new ideas, especially when it comes to computers and technology… yet the results will only flourish once you commit to the implementation of these new ideas. Consider Blogging, many do not succeed Not because they do not know how to write or how to add hyperlinks – they tend to be unsuccessful because they fail to pick it up in the first place – the old adage that ‘Writers write’ naturally translates to ‘Bloggers blog’."

posted May 1st, 2012

"Edison wrote that Opportunity is missed by most people because it is dressed in overalls and looks like work. Your Day to Day ‘Work’ Activities are sometime mundane and routine, and some think that little comes from such actions – yet those who understand the large picture of Success will tell you that when you pile up your routine boring work methodically you open up the door to Opportunity; Let her in - she is knocking!"

Real Estate Ideas and Thoughts of the Day from previous Months

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