Ideas, Facts, and Thoughts of the Day compiled by Key Yessaad
Back in March 2012 I started this ongoing conversation in which I share a myriad of Business Ideas focused primarily on the Real Estate Industry. As a Business Coach, Trainer, and Project Manager with an expertise on SEO and Internet Marketing I have employed many of these ideas to empower and nurture Success with my clients. I hope you will choose to engage your thoughts around these ideas and that you end up deriving lots of useful insights!
posted April 30th, 2012
"I am presenting today to The Carolinas Council of Affordable Housing at their Annual Business Meeting in Myrtle Beach. I will ask the participants to look at their Web Presence anew, as well as nudge them to consider whether their websites are driven to educate their clients or to transact ecommerce. Creating influential websites is at the heart of Social Media, Blogs, Videos, and Internet Marketing – Selling follows purely as a result!"
"Failure is truly misunderstood by many… Studying failure can be, at times, more revealing than studying Success… if you learn to track not just successes but your failures and challenges, a pattern will emerge and your unique style of building a more successful business will emerge!"
"Let us give voice to Emerson and release the energy of in-completion to the power of Now: ‘Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be encumbered with your old nonsense.’"
"Ponder these questions for a few minutes and ‘Procrastination’ will become your distant pariah: What projects or actions have you chosen to ignore because you are either too ‘busy’ or those actions do not seem as important right now? What Business Opportunities would open up if some of these actions had been checked and put behind you? How would you feel about these projects and actions having been completed rather than slowly buzzing in your mind?"
"Your business growth is driven by Preparation not just Reaction; the nature of every endeavor requires that we confront unexpected events but it is your Preparations for your Tomorrows that will make your Reactions smoother than most… Give yourself time to prepare and your Talent will Shine!"
"Passive Real Estate Websites destroy your Marketing and very few agents understand this. When you buy a website from a vendor you are essentially buying a clone; same idx; same generic, content, same generic tools… it is the work you perform in your website that will distinguish you from others, as well as start to rank you with Search Engines."
"Success is not always linear, ‘you do this then you get that;’ Success sometimes will appear from unexpected directions at unexpected times, for those who are diligently pursuing their dreams and working with vision."
"Every business action is easy, or can be broken down into easy steps. Difficulty rears its ugly head when we choose to postpone the ‘easy’ now and let it fester into becoming the ‘difficult’ later. Lead Management and Bookkeeping are easy processes in your Real Estate Business if handled regularly (daily and weekly); if ignored and months pass these tasks become difficult, overwhelming, and costly. Are you postponing today’s ‘easy’ tasks?"
"Every Step you take towards business success will bring at times challenges and difficulties that you have not envisioned; remember that your business is not the money you collect at the end of a deal; it is the way you react to the challenges you encounter. This process is supposed to make you stronger, more resilient, and savvier at negotiating your way towards lots of successes."
"The power of Internet Marketing is in transcending the mere act of working with Buyers’ Leads, and in leveraging the power of your website, SEO, and blogs to generate more Listings and Sales. A Successful Internet Marketer creates influence and builds a sustained following… That’s who you are!"
"Louis Pasteur, the inventor of Pasteurization and Discoverer of the germ theory of disease, shared: ‘Let me tell you the secret that has led me to my goals. My strength lies solely in my Tenacity.’ Intellect, Knowledge, and Plans of Action can only take you so far – Tenacity will not only keep you in the game, it will give you a edge over the majority of your competition."
"There is a truth about Strategic Websites in Real Estate; they are never done. They are not a flyer that you design, print, and then hold on to… they are flexible and are supposed to change as your market changes; they are supposed to enhance your daily prospecting in your areas of expertise. Have you added something recently to your website?"
"‘Long Shot Thinking’ is similar to ‘Sure thing Thinking’ – it masks the desire to be rescued by the epiphany of winning against the odds… true winners work hard, have long term plans, and never quit when they face challenges. Are you going to invest in yourself? – you are the best investment around!"
"When you let your projects float in your brain and do not commit them to paper, you will lack the ability to prioritize and act on them. Your projects are made up of tasks that your brain will either tend to overestimate or underestimate in complexity and time commitment. Write down your projects, review the tasks within, and you will will be able to move towards results and success much faster."
"Humility and Confidence are not on opposite sides of your being; they are in fact one… Your confidence comes from your expertise and deep knowledge; Your Humility is nurtured when you choose to listen and open your mind to new ideas…"
"The skill of ‘Writing’ is fundamental to the skill of ‘Marketing’ – You cannot tell a story properly unless you learn to write consistently; it is disturbing that many of our fellow Real Estate Professionals have not embraced ‘Writing’ as a MUST have Skill!"
"Time is an ever flowing river that is fair and equal to all of us; we can choose to swim with it and use it to build great careers; or fight it with the illusion of swimming upstream and squandering our opportunities."
"You become a barren island when you use the Internet to only take and rarely give… those who understand SEO and Internet Marketing form Hubs and Internet Colleagues; they are not afraid of losing business they do not have!"
"The Internet has two sets of people; those you know and those you don’t know. Social Media is about nurturing the relationships you have – a Web Strategy is about allowing those who don’t know you to build a relationship with you!"
"Leadership never takes a day off; and Leadership is really hard work; reflect on what General Norman Schwarzkopf said: Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy."
"The power of your email inbox is not how many emails you keep in it; but how many emails you delete from it… Storing emails that you will read in a few days may apply to a few emails a day; but not to all the hundreds that keep mounting daily! Keep some, Archive some, and fall in love with the Delete Key."
"Gratitude is the music that springs from deep within, and resonates beyond need or commerce – in its harmony Trust, Love, and Friendship blossom. Happy Easter!"
"Ponder this Analogy: If your farmland is your Website, your seeds are Real Estate Listings, and your crop are the leads at harvest time - Then your fertilizer are Blogs… Plant your seeds carefully, fertilize regularly with your strategic blogs, and you will be rewarded with a bounty at harvest time!"
"Seeing the word through the lens of ‘Solutions’ is truly a choice! Problems make up the fabric of your business life, and the way you react builds you up towards success; Don’t give up; Sharpen your Thinking; Seek Good Advice; and Trust your core Values!"
"Having a Website is not the same as having a Web Strategy; Yes your Strategy requires that you have an adequate container – but it is the work you do in the container that will either translate into ranking and internet leads or into a passive website. There are many wonderful Web Vendors who offer great tools; so take the tools and start using them to Blog, Enhance your Listings, Integrate your Videos, Create landing pages, etc…"
"When you forget to perform a task or keep a promise your mind does not forget; the broken agreement keeps bouncing in your mind and juts out the moment you want peace and quiet. This will cause you frustration and anxiety, and will get in the way of your creativity – grab those broken promises from your mind as they pop out and put them down as tasks in your to-do list, then act on them at the appropriate time."
"A Business Truth I live by: All of my Business Relationships are driven by People Not Dollars – I will never give up on you; but I am absolutely ok with you giving up on your relationship with me! When you become my client you become my friend! I am absolutely ok with the reverse not being so!"
"The Art of Real Estate Negotiation is truly the art of dancing the Tango – there is more movement in the unspoken motion (communication) than in the loud spoken words… Realtors who understand “The Psychology of the Unsaid” are true Real Estate Salespeople."
"What is the difference between a Task and a Project? They are in essence the same except that a Project is made up of a series of tasks with a date certain of accomplishment. Have you identified your core Business Projects? and Have you set a timeline for each one of the tasks that make up your Projects? When you do; you become a Business Strategist not just a Salesperson!"
"Every morning, before you go out into the world, you get to select your clothes… Why not do the same with your thoughts; pick them just as you would your clothes, and wear them well - never cede too much control over your words, your thoughts, your feelings, or your deeds…"