Google Removes Right-Side Ads in SERP - What does it Mean to Real Estate?
On February 20th, 2016 Google confirmed that they will stop serving Ads on the Right Hand side of the Search Engine Result Pages (SERPS). This change will have consequences for Lead Generation Companies, as well as the Marketing Budgets of Real Estate Brokerages and Agents. I share my thoughts on what these changes mean and how to possibly adapt to them.
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