In Real Estate, Marketing creates the conditions to take one (1) Listing and turn into two (2); and when planned properly, those 2 will turn into 4 and so forth. Yet few Real Estate Agents set aside a planned budget from each closing to put into Marketing their Properties and themselves. Reactive Marketing creates desperation and lack of consistency - Planned Marketing is dispatched in a Methodical Planned fashion and generates results consistently! - #keyideas