404 Page Not Found: Every Web Page on the Internet has a Unique Web Address, or URL - The error message 404 is displayed by a browser indicating that an Internet address cannot be found. This can occur when the Web Page in question is deleted or when the URL has been changed. These types of Broken or Dead Links must be kept at a minimum because as Web Pages start interlinking they start building Link Equity which increases Visibility over time. #keyseo
