Internet Marketing, the Psychology of Search Engines, and Web Indexing

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Thursday April 2, 2015 1:00 PM - 4:00 PM
The Advanced Live Interactive Big Screen Video Conferencing System

Spring 2015 Session #4 of i-FAStTRAC 101 led by Key Yessaad

Part 1: The Fundamentals of Marketing and Inbound Marketing

Traditional Marketing and Internet Marketing are not the same! It is the distinction between Outbound Marketing versus the internet based Inbound Marketing that defines Web Marketing. The job of the real estate agent is to understand that distinction and offer the most effective marketing to their sellers and have the right marketing magnet to attract Buyers and Sellers.

Part 2: The Psychology of Search Engines: An Introduction and Statistics

Your Buyers and Sellers have embraced the Internet and they have learned to use Search Engines to seek information and Solutions; and it is this fact that forces you to get into the psychology of Search Engines like Google, Bing, and Yahoo. How do you start building the right thinking to attract Search Engines to you? And most importantly what does Google look for?

Course Syllabus In-Depth Details:


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