Nudging the boundary of complacency in Real Estate Success

Many in the Real Estate Business get caught off guard, from time to time, by not having enough business – some are new to the business and it seems understandable, others have a lot of experience, and the same happens to them – the culprit, 9 out 10 times, is a Lack of Prospecting; or a Reduction in Prospecting Efforts. You can learn everything there is about SEO, Marketing, Smartphone technology, developing great procedural systems, writing contracts; negotiating, and on and on – but if you neglect Prospecting then you are neglecting your Real Estate Business. Let’s put in starker terms; reduce your Prospecting Game Plan and you will reduce your income; especially if you are a Brokerage. We are not just in the business of servicing the clients we have, we are in the ‘acquisition business’ of new business. Write a Prospecting Plan you can follow and act on it as soon as possible!

Key Yessaad, Real Estate Business Coach