|Posted by Key Yessaad on November 2, 2012 at 8:00 AM|
One organic truth that has emerged in the past few years, with the advent of Social Media, is the following phenomenon: ‘Take your Business Seriously, but don’t take yourself too Seriously!’ In order to balance these two forces you have to realize that Social Media is about interacting with colleagues and friends that have been added to your sphere of influence; Facebook calls them ‘Friends’ and Google+ calls them your ‘Circles.’ Well, the first rule of being Social is to be friendly and accessible, which is the point of ‘not taking oneself not too seriously;’ this way of being allows for your fun personality to come out, which increases your likability. If you must sell a service or product get in the ‘giving business’ first by educating and sharing useful tips and ideas. But most of all, you must interact with your colleagues content by commenting, liking, +1ing, etc… and do so authentically not with an eye to leverage tenuous relationships. Keep in mind that you do not control your likability, but you can control your authenticity – and as shocking as this may seem, some will not like you… oh well!
Key Yessaad, Real Estate Business Strategist