Real Estate Agents Job Descriptions are Missing

Posted by Key Yessaad @zenkey on August 19, 2012 at 8:00 AM

There are Jobs and Business Ventures that seem obvious when you hear their title, and yet this assumption keeps some of its participants still unsure of what their job is, and how to thrive in it. Case in point: What is the Job of a Real Estate Agent? and No, making money is not a job description, it is a result of a job well done. Many brokers and managers assume that by virtue of hiring licensed agents they have hired a Sales force that knows their job description, and these assumptions are hurting our agents. When was the last time you gave your agents a job description that truly spelled out their job function? Have you shared with them your Marketing requirements for their property listings? Have you spelled out the steps you require when prospecting and the frequency of such? etc… Being licensed by the State simply means that they must follow the laws of the State, it is not about giving them the right ‘Business Activity Plan’ with a thoughtful job description that helps them succeed as Real Estate Professionals.

Key Yessaad, Real Estate Internet Strategist

Categories: Thought of the Day, Real Estate Business

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