|Posted by Key Yessaad @zenkey on March 7, 2012 at 8:30 AM|
Today, Wednesday March 7th, at 11am EST is Session One (1 of 4) of Real Estate Web Strategy Success; today's session focuses on The Principles of Internet Marketing and the Core Ideas of Real Estate SEO (Search Engine Optimization.)
Every Real Estate Agent has come to appreciate how central the Internet has become in the lives of Buyers and Sellers but some keep calling it Technology, and that's where some the challenges begin; The fact that the Internet is powered by Technology does not mean that Internet Marketing is technology. In today's session I demystify most of the jargon that bounces around about websites, leads, Blogs, and SEO Ranking and reset the conversation towards Plans of Action that help Real Estate Professionals become the best Marketers
Here is a quick video that describes today's session:
The training was designed for The Real Estate Training Institute led by Kevin Ahearn. In order for you to layer an Internet Marketing Strategy into a cohesive whole - you must integrate the following ideas: SEO, Blogs, Social Media, Web Services, IDX Solutions, Landing pages, Video SEO, Lead Capture, Listing Syndication, MLS Marketing, and Direct Response Marketing. Each idea on its own is not difficult, but a strategic integration of the whole is the biggest challenge.
Short Description for Session #1: 1. The Principles of Internet Marketing and The Core Ideas of Real Estate SEO: And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.
Course Title: Real Estate Web Strategy Success Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence? A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.
1. The Principles of Internet Marketing and SEO: And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.
2. The Fundamentals of your Web Container: Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.
3. Hyperlinks, Landing Pages, and Internet Presence: The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…
4. Blogging, Social Media, Internet Traffic, and your SEO Essentials: Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.
Dates for Series: (Note next week will start on a Wednesday!)
Session 1: Wednesday, March 7th – 11am EST – 1:30pm EST
Session 2: Friday, March 23rd – 11am EST – 1:30pm EST
Session 3: Friday, April 6th – 11am EST – 1:30pm EST
Session 4: Friday, April 20th – 11am EST – 1:30pm EST
System: Live Interactive – Contact Live Interactive at (407) 331-5738.
If you happen to be on Live Interactive System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.
Happy Blogging, Key Yessaad – Real Estate SEO Trainer