Balance the Strategic sources of your Business Income

Posted by Key Yessaad @zenkey on December 7, 2012 at 7:55 AM

Why is it hard to build a book of business working with just Buyers? Let us all be clear there are a few good Real Estate Agents who are doing very well being strictly Real Estate Buyers’ Agents, and they work hard, very hard to earn that income – and God bless them. But let us talk about what happened 6 to 9 years ago; during the heady days of Home Prices skyrocketing every year, if you worked with a Buyer then, you were almost guaranteed a second bite at the apple of Salesmanship; they were going to either become ‘flippers’ and a buy a second house and they gave you a chance at that; or their house went up in value so fast than within 3 years you were getting a call to help them sell the house they recently bought from you. It was insane! Let’s now look at today’s reality; The average length of stay in the same house has moved from about 5 years to more than 9 years; and that simply means your second bite at the ‘sale apple’ may have to wait a decade or more; and with technology changing so fast 10 years is an eternity. Throw in the mix of your business ‘Prospecting’ for Listings and your Real Estate Career will balance out much better; when you work with sellers you open yourself to being visible to their neighbors as well; and if you learn the right way to canvass your book of business will always increase.




Key Yessaad, Real Estate Business Strategist

Categories: Thought of the Day, Real Estate Business, Time Blocking

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