Real Estate is driven by Entrepreneurs

Posted by Key Yessaad @zenkey on September 8, 2012 at 8:00 AM

Is a Real Estate Career an entrepreneurial endeavor or a job? Resist answering this question too quickly; some, new to Real Estate, do like the way Agents are compensated (commission) and the freedom they enjoy going and coming as they please; but I still call many of them employee-centric agents. You know you are in the presence of this job-security mindset when the habit of the agent are on processing transactions, and rarely on prospecting for new business. Some agents think the following: ‘The Brokerage should generate the business (Leads and Clients ready to sell and buy) and I will process the paperwork!’ This is shocking, and the fact that many brokerages still hire and allow such mindset is doubly shocking. An entrepreneur creates the conditions of business around them; they have clarity that generating a clientele by prospecting is always top of mind; but it is their resilience and imagination to move through all sort of business conditions and still eke out a sale that makes them true entrepreneurs.


Key Yessaad, Real Estate Internet Strategist

Categories: Thought of the Day, Real Estate Business

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