Real Estate Business Plans are NOT about Good News

Posted by Key Yessaad @zenkey on August 28, 2012 at 8:00 AM

A Good Business Plan does not anticipate what is going to go right, it maps out what is going to go wrong and the strength and diligence of your competition. Fools will put down their competition, smart business owners will respect, admire, and emulate their local competitors. The Real Estate Market is fairly predictable; there is a fixed predictable number of listings that a particular community will generate and it is driven by your ‘Market Turnover’ – those who become the go-to Real Estate Offices to transact Listings will edge out their local competitors. Real Estate Agents and Brokers do not create listings; they take them away from other Real Estate Agencies – there is no charm you can create that will make a Homeowner Sell their property if they are not moving; yes in 2005 you could tell them that their home was worth a Gazillion Dollars so they should think about selling now to make a Gazillion Dollars; but we are now in trends where ‘market share’ means more than the fluff of marketing.

Key Yessaad, Real Estate Internet Strategist

Categories: Thought of the Day, Real Estate Business

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