|Posted by Key Yessaad on August 11, 2019 at 5:00 AM|
Your Career as an Entrepreneur and Real Estate Professional is about Competing for Buyers and Sellers - #KeySuccessIdeas - there is a truth in Real Estate you must comprehend: Every year 5.3 to 5.5 Million Homes change hand; that’s 10.6 to 11 Million Transactions (sides) take place in the US, and it has been that way for the past 10 Years. A smart Agent realizes that these transactions will occur with or without them - it is their job to Become Valuable to the market so they can get their fair share of transactions each year.
Your first step in becoming valuable is to realize that your Real Estate License is NOT enough; it gets you to be in the arena, but you are not guaranteed a spot on the playing field; the field is reserved to Prospectors - not observers. No one gets paid to sit on the stands and watch the game of Real Estate - so decide today, right now and right here: “I am a Prospector!”
The skills prospectors develop are focused on the mastery of the phone and the mastery of the appointment. You are in the business of talking to people - the goal each week is to create 2 to 3 appointments, preferably 1 Appointment with a Seller and 2 with Buyers - that’s 100 to 150 appointments a year. The magic of the transaction happens at the appointment - not over the phone. The phone conversations are meant for creating appointments - we do NOT Sell on the Phone, ever…
The big picture of Becoming Valuable is living with this Big Question on a daily basis: “What must I learn about the Market that is so Valuable that I become the Realtor Buyers and Sellers select?” Let me share some major weaknesses I notice in our industry: A large percentage of Real Estate Agents do not know what a Neighborhood Market Report is; do not know what the statistics in it mean; are not shown how to pull one from their MLS; do not know how to create boundary maps for neighborhoods; do not know the mix of property types by neighborhood; never look up the days on market; confuse the average price of a neighborhood versus the median price; and I can go on…
These weaknesses in knowledge make you less valuable; this is why you hear agents making stuff up when consumers ask them about the market conditions. I say we can do better; we must do better; our industry is in need of Valuable Real Estate Professionals who make Studying the market their priority - please choose to become one of those few Valuable Prospecting Players. - #8WeekSuccess
Written and Shared by Key Yessaad, Master Real Estate Strategist, Veteran Real Estate Trainer, Expert SEO Consultant, Internet Marketing Specialist, and Business Mentor/Coach. (910) 538-6610 - https://www.realestatewebtrainer.com/
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