|Posted by Key Yessaad on April 20, 2012 at 8:20 AM|
This Friday we come to Session 4 of 4 in our series Real Estate Web Strategy Success. In this 2 1/2 hour session we will focus on the concept of Blogging Strategically not just for its SEO Benefits and Google Visibility, but to truly serve our clients as they visit our websites. Those who manipulate Social Media, Blogs, and Websites for ranking purposes end up with hollow Strategy - in our quest we seek to give our Real Estate Buyers and Sellers meaningful information layered with blogs that have the right links and the right solutions.
The power of Internet Marketing lives in your commitment to translate Internet traffic into conversations; you are in the business of talking to your clients, and with the advent of the Internet you must translate that commitment to human contact. Furthermore you must become an Internet Prospector – Not just an agent focused on Leads!
This coming Friday (April 20th) Session 4, occurring on the Live Interactive System of Kevin Ahearn’s FAStTRAC, and part of the Series Real Estate Web Strategy Success we will focus on “I now have a Web container, and understand Internet Marketing, how do I now feed the beast of the Internet?” in other words: How do I feed Google the proper content in order for it to notice me and rank me higher than my competition?
Here are the Main Topics I will focus on Session 4:
What are Blogs and why are they important?
How to use Blogs to drive Visibility and Traffic?
What are the Best Topics for Blogs and how to link them?
What are the Elements of a Successful Blog Posting?
How do I use Blogs in my Social Media? and Why?
What are the habits of an Internet Marketer?
What is Internet Prospecting and how can I use it?
What are the Elements of a Fundamental SEO Strategy?
Here is the detail Description of Session 4: Blogging, Social Media, Internet Traffic, and your SEO Essentials: Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.
Included as well is the whole course description: (http://wp.me/pmEnK-wt) Course Title: Real Estate Web Strategy Success Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence? A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)
1. The Principles of Internet Marketing and SEO: And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.
2. The Fundamentals of your Web Container: Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers. What’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.
3. Hyperlinks, Landing Pages, and Internet Presence: The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you must master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…
4. Blogging, Social Media, Internet Traffic, and your SEO Essentials: Prospecting is job One for a successful career in Real Estate – Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.
A New series of 4 sessions called Real Estate Web Strategies Advanced has just been announced and will start in May 2012. The new series will assume you know what website to get, that you hav gotten one, and you are ready to push yourself and your website to work your Internet marketing to rank and compete online!
Session 1: Friday, May 11th – 11am EST – 1:30pm EST Session 2: Wednesday, May 23rd - 2pm EST – 4:30pm EST (note: Date and Time) Session 3: Friday, June 8th - 11am EST – 1:30pm EST Session 4: Friday, June 22nd - 11am EST – 1:30pm EST
System: Live Interactive – Contact Live Interactive at (407) 331-5738.
If you happen to be on Live Interactive System already I hope to visit with you soon – Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.
Happy Blogging, Key Yessaad – Real Estate SEO Trainer