Nudging the boundary of complacency in Real Estate Success

In the Real Estate Business there is a formula that tends to be forgotten by many Professionals - #LiveTrainingRE - Sellers make the Market and Buyers are the consumers of the offerings of the Market. Seen in different light it goes like this: Before Buyers have choices of Properties Sellers must decide to sell. Unfortunately many of our professionals le...

At the heart of educating consumers on their needs for Real Estate is Storytelling; #LiveTrainingRE - in fact good Real Estate Professionals are good storyteller; unfortunately most of them are Voice Storytellers and NOT Writers of said stories. Why you ask this is unfortunate? Well it has to do with Search-...

Real Estate Lead Generation starts with Landing Pages - #LiveTrainingRE - if you study Pay-per-Click Marketing, Search Engines, and Real Estate Websites you will notice that they all converge around the idea of giving specialized Pages to Web Visitors. In fact the Home Page of a Real Estate Website is the least intere...

This week, August 6th, 7th, and 8th, are my Live Interactive Training Workshops on the i-FAStTRAC Real Estate Training Program - #LiveTrainingRE - I will be covering the three (3) bedrock topics of Internet Marketing: Landing Pages, Blogging, and Direct Response Marketing. Landing Pages or Saved Search Pages direct...

Developing a comprehensive Email Marketing Strategy starts with proper Databases - #LiveTrainingRE - there in fact 5 types of Email Resources and we need to learn how to leverage them to build a pipeline of Real Estate Leads. We will focus on Web-Centric Emails; Lead Generation Emails; One to One Emails; Transactions Emails; and Mas...

Converting Leads in Real Estate is a Skill, a Learned and Practiced Skill - #LiveTrainingRE - Our Agents do not become good at Lead Conversion overnight; we must first train them with proper Systems; proper Scripts; proper Scheduled Follow-Up Calls, Texts, Emails, and Pop-bys; and surround them with proper St...

Real Estate Agents and Brokers must master Marketing at every level - #LiveTrainingRE - and Websites play a big role; but they are not all manufactured the same. There is in fact a way to measure the effectiveness of a website when it comes to Marketing, SEO, Tags, Keywords, and Stickiness - your website needs the right puzzl...

This is Training Week with Key Yessaad, and my i-FAStTRAC Classes will focus on these topics: Leads Conversion, Email Marketing, Web Platforms, and Real Estate Success Habits. The Sessions are Tuesday June 18th, Wed 19th, and Thu 20th - #LiveTrainingRE - Closing Deals in Real Estate is all about developing the right system...

If customers read about you online will they get good insights about what you do? - #LiveTrainingRE - Furthermore will they know what locations you specialize in Real Estate? It all starts with a proper Internet Marketing Bio, and unfortunately few agents ever bother to put one together; and worse few sequence it properly. An...

How Real Estate, Websites, and Inbound Marketing intersect is best understood by studying Web Crawlers; #LiveTrainingRE - These computer programs employed by Search Engines crawl the Web in search for Content, and extract keywords and Meta-Tags. Before any Real Estate Professional decides to build or enhance a website/Blog they must become...

Traditional Marketing and Internet Marketing are not the same! #LiveTrainingRE - It is the distinction between Outbound Marketing and internet based Inbound Marketing. The Job of a Real Estate Agent is to understand the Psychology of what Buyers and Sellers are doing online, as well as the role Search Engines. In Session 1 of...

The first 3 sessions of The i-FAStTRAC 201 Program are this week, Tuesday June 4th, Wed 5th, and Thu 6th. #LiveTrainingRE - I will focus on the Fundamentals of Inbound Marketing, Real Estate SEO, Web Crawlers, Hyperlinks, Real Estate Search, and how to properly put together a Visibility Bio on the Internet. The agents who are integrating the...

Lead Generation on the Internet is actually quite easy; #livetrainingre - throw enough money at it and you will generate ‘Internet Registrations’ – Closing said leads requires skill, diligence, deliberate intent, excellent scripts, and a mindset nurtured by patience and long term incubation. During Session 11 of the i-FAStTRAC 101 Real Estate Training Program Kevin and I will nudge you towards understand the right kind of thinking you must possess to co...

Today is Wednesday July 3rd and Kevin and I are going to focus on Real Estate Lead Management – Are there Habits and Systems that Real Estate Agents can learn to increase their Success Rate?

Did you know that 97% of Internet Leads are never converted? and the biggest culprit is lack of patience from the agent as well as a lack of a systematic approach.

Today we nudge our age...

Here we are at the beginning of Summer 2013 and Kevin and I (Key) wish to share with you a Quarterly Update for our Real Estate Training Program, as well as announce our Paid Referral Program.