Understanding the in Inner Entrepreneurial side of being a Real Estate Agent

Posted by Key Yessaad on August 21, 2013 at 9:00 AM Comments comments (0)

One of the ways to understand the Entrepreneurial side of a Real Estate Career:

To be a Real Estate Agent is akin as going to bed every night having lost your job, and waking up every morning to go to an interview to get hired again – and the person doing the hiring and firing is yourself!

I love working with Real Estate Agents and I do know the highs that...

Read Full Post »

Lead Management Systems do not produce Results if the Habits and Thinking are nor present!

Posted by Key Yessaad on July 4, 2013 at 12:25 AM Comments comments (0)

Today is Wednesday July 3rd and Kevin and I are going to focus on Real Estate Lead Management – Are there Habits and Systems that Real Estate Agents can learn to increase their Success Rate?


Did you know that 97% of Internet Leads are never converted? and the biggest culprit is lack of patience from the agent as well as a lack of a systematic approach.


Today we nudge our age...

Read Full Post »

Wrap Up Thoughts and Video from Kevin and Key on Training Sessions as of June 21st 2013

Posted by Key Yessaad on June 21, 2013 at 8:55 AM Comments comments (0)

Kevin Ahearn and Key Yessaad just finished session 5 through 8 of the i-FASTtTRAC Real Estate Training Program. Kevin focused on Prioritized/Proactive Prospecting with an emphasis on Open Houses, Farming, For Sale By Owners, and the importance of Just-Listed Just-Sold Postcards in generating new Real Estate Listings.



You need Adobe Flash Player to view this content.

Read Full Post »

Your Real Estate Business is a Reflection of Who you are

Posted by Key Yessaad on June 18, 2013 at 10:15 AM Comments comments (0)

Michael Gerber harshly and correctly makes this statement in his book The E-Myth Revisited: ‘Your Business is nothing more than a distinct reflection of who you are. If your thinking is sloppy, your business will be sloppy. If you are disorganized, your business will be disorganized. If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more.’


As Kevin and I...

Read Full Post »

Apply Persistence and Determination to your Real Estate Career

Posted by Key Yessaad on June 11, 2013 at 7:40 AM Comments comments (0)

Knowledge in Real Estate is an important commodity to the Real Estate Agent; but Persistence and Determination shape the Successful Professional.


There is a lot more to being a Real Estate Agent than Writing Contracts, Showing Homes, and Holding Open Houses – those who succeed in this career will tell you that the confidence to ask for the sale or listing is core to their longevity; and beyond asking there is th...

Read Full Post »

A New Full round of i-FAStTRAC Real Estate Training starts today

Posted by Key Yessaad on March 25, 2013 at 8:00 AM Comments comments (0)

Today we start another round of The i-FAStTRAC Training Program – and Kevin and I are very excited about it. This round will have increased accountability; and more practical How-To Videos. The Real Estate Business has turned nationally, but many of our agents are still sitting on the sideline of their Success – The...

Read Full Post »

Refresh your Local Real Estate Knowledge by being in it

Posted by Key Yessaad on January 27, 2013 at 8:00 AM Comments comments (0)

The Business of Real Estate is Local, has been Local, and will continue to be Local for the foreseeable future; maybe we need to stop thinking we know everything about our local area and try re-discovering it. Many divorces occur because one spouse assumes they know the other spouse well enough and stop seeing them in a new light. So, what if we stopped going to work the same efficient direct way and started driving longer ways through neighborhoods we thought we knew? W...

Read Full Post »

Are you processing your To-Do List through the prism of your Emotions?

Posted by Key Yessaad on January 23, 2013 at 7:20 AM Comments comments (0)

One of the hurdles some Real Estate Agents must overcome is not the ‘Not Knowing’ of what to do, lots of good Real Estate Trainings are available out there – it is The Not Liking of Doing what they know they ought to be doing. They learn for example that Prospecting is a MUST to grow their business; they even learn the scripts of what to say and how to say it; yet some linger in the office trying to find busy work rather then confronting the beast of Pr...

Read Full Post »

I am a Pro-Active Entrepreneur and I am Driven to Succeed

Posted by Key Yessaad on January 14, 2013 at 8:00 AM Comments comments (0)

How do I choose to succeed in my Real Estate Business? This question is important to you because you are an Entrepreneur first, and you are completely responsible for the business you generate. Well, you have the choice of being Reactive or Pro-Active towards your daily business, and one of the ways of measuring what kind of person you are is how early you wake up in the morning to be slightly ahead of your day. If you can be 20 to 30 minutes ahead of your busines...

Read Full Post »

Involve all the Decision Makers or your Real Estate Presentations will be challenging

Posted by Key Yessaad on January 13, 2013 at 7:00 AM Comments comments (0)

The Appointment in Real Estate is the most important customer interaction you will have whether working with Buyers or Sellers; and many Real Estate Agents do a great job managing this process – Yet some keep committing a major sin; ‘Talking to the person who desires the appointment and is talkative; and not being aware if all the decision makers are attending and participating.’ Unless there is a compelling reason for not having all decision makers phy...

Read Full Post »

Your Local Real Estate Knowledge is an important Ace in your Success

Posted by Key Yessaad on January 12, 2013 at 8:00 AM Comments comments (2)

Never Stop Learning about your Local Real Estate Market; Yes the Internet helps offer lots of information to Web Visitors about Real Estate, and all kinds of Statistics are available online – but the Experienced Knowledge of a working Real Estate Professional is Gold. Being in the trenches of your local market enables Good Real Estate Agents to become an invaluable resource to their Sellers and Buyers, but that knowledge sometimes becomes stale because it has not b...

Read Full Post »

Your Customers' Needs and Motivation will dictate your Success in Real Estate

Posted by Key Yessaad on January 6, 2013 at 8:00 AM Comments comments (0)

Without a clear understanding of ‘Why’ a Property Owner is selling their home your Marketing will fail. Experienced Agents will tell you that the ‘reason for selling’ will reveal not only the motivation of the Property Owner, but also the time you have to do your job. The National Median Days on Market is between 70 and 100 Days and since 95% of all properties go through at least one price reduction, it means that you have 3 months t...

Read Full Post »

Let your Expired Sellers Vent and Remain Cool, Calm, and Collected

Posted by Key Yessaad on January 2, 2013 at 7:40 AM Comments comments (0)

Many Real Estate Agents, during this time of the year, start focusing on Expired Listings and it is important that you remember these basic ideas: Home Sellers who have just experienced an expiration of their listing are undergoing lots of mixed emotions; 1. Relief that they are no longer working with Agent A at Brokerage B; in their mind the sale did not occur because they were let down by that agency and that agent – other true facts do not matter to them. 2. Ang...

Read Full Post »

The Aura of your Real Estate Expertise is as important as your Knowledge

Posted by Key Yessaad on December 30, 2012 at 8:00 AM Comments comments (0)

The Decisions Sellers make when they pick you as their listing agent have a lot to do with who you are and the vibe of expertise and know-how you ooze during the appointment, than the pure information you share. You can see this in every Real Estate office; agents using the same script, the same commission, the same presentation, yet a few walk away with more listing contracts than the others. You may think that the decisions Real Estate Sellers are making are purely num...

Read Full Post »

The Meaning of the Median Home Price in Real Estate

Posted by Key Yessaad on December 28, 2012 at 8:00 AM Comments comments (0)

Understanding the difference between the Median Price and the Average Price in Real Estate is very important. The Median Home Price affirms a gauge of affordability in a particular community or city; as well as the health of the local Real Estate Market. Let me first give you the definition of the Median in Mathematical Statistics: The Median is the value or quantity lying at the midpoint of a frequency distribution of observed values or quantities. For example if...

Read Full Post »