Nudging the boundary of complacency in Real Estate Success

Is there a big difference between boosting an Ad in Facebook/Instagram versus placing an Ad in Google Search? Well Yes! #LiveTrainingRE - I am sure you could see that answer coming a mile away; but let me dig deeper on the essence and meaning of it. When you place an Ad on Facebook, and for that matter Instagram, Twitter, LinkedIn,...

Marketing and Internet Marketing are no longer activities that should be separated as real world and web-based; it all Marketing and Branding, and all of the Channels are intertwined. #LiveTrainingRE - You hear brands talk about Social Media, Instagram, LinkedIn, influencers, but most forget the bedrock of Marketing -...

What are Landing Pages? Well in the context of Websites, Landing Pages are Web Pages that are created to help visitors land on them. #LiveTrainingRE - I am sure this is not a very satisfying definition - let’s try this definition in the context Real Estate Websites: Landing Pages are Web Pages populated by Pr...

The Session during Week 4 of the #8WeekSuccess Real Estate Boot-Camp, is a demanding class focused on 3 major ideas: The Art of Negotiation, The Power of Landing Pages, and Storytelling using Blog Marketing. As you can tell from the description this a long session; it is in fact an all-day session with participants being in the room at 8:30a...

You would think that Real Estate in the age of the internet would be abounding with proper Websites that are not only modern, and also come with proper tools and solutions, but you would be mistaken. #LiveTrainingRE - Progress in this field is barely a crawl, if not a retreat. Most agents think that their website for ...

The i-FAStTRAC Real Estate Training Program stretches over 4 months of Live Sessions, and occurs back to back three times a year so it provides Brokers and managers Live Real Estate Training in their offices at all times.

As serious testing of the HTTP/3 Protocol is well underway and adoption of the Web Protocol to be widespread in the next 6 to 12 months, let us tackle what is HTTP in the first place. #KeySuccessIdeas - HTTP stands for HyperText Transfer Protocol, which is a Response Request Protocol between a Browser and a Server. HTT...

Have you ever looked under the hood of Lead Generation Companies’ Websites? #LiveTrainingRE - These providers are simply Web Providers who attach your IDX to Landing Pages, Select a few Keywords, and buy advertising from Google, Bing, Yahoo, and other Network Platforms to generate clicks; wh...

Real Estate Agents and Brokers must master Marketing at every level - #LiveTrainingRE - and Websites play a big role; but they are not all manufactured the same. There is in fact a way to measure the effectiveness of a website when it comes to Marketing, SEO, Tags, Keywords, and Stickiness - your website needs the right puzzl...

This is Training Week with Key Yessaad, and my i-FAStTRAC Classes will focus on these topics: Leads Conversion, Email Marketing, Web Platforms, and Real Estate Success Habits. The Sessions are Tuesday June 18th, Wed 19th, and Thu 20th - #LiveTrainingRE - Closing Deals in Real Estate is all about developing the right system...

Face Time with potential customers, or what I call face-to-face Marketing is the ultimate goal of all your technology, websites, and web services. You hear everyone say that the internet and technology are changing everything, yes but they are not changing the Fundamental Rules of Business, especially in Real Estate – the major focus of a successful Real Estate Practitioner is, and always will be ‘The Getting of Good Marketable Listings!’

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Real Estate Professionals must have a multi-layered Internet Marketing Bio, and even when they learn how to write one, and where and how to post it in the multiple Channels of Visibility, they come to face a type of Paralysis - The Fear of Loss.

No they are not afraid of losing something they have, or a market share they have already gained – No; they are afraid of losing market share they don’t have. I usu...

Today is Session #9 of the i-FAStTRAC Real Estate Training and I will be focusing on Part 1 of The Fundamentals of your Web Containers. Real Estate Agents and Brokers purchase websites willy-nilly and for the most part by just focusing on the lipstick or what the salesperson tells them is going to be good for them. Few bother to have the practical knowledge of the fundamental elements that make websites great marketing tools, as well as visible vehicles for both Real Est...

Real Estate Blogs Directory - Directory of real estate blogs and blogs of industries affiliated with and serving the real estate industry.

Just joined the above the directory of Real Estate Blogs

Are you validating the company you work for? or have you fallen into the trap of taking for granted that which is really close to you? I have had the privilege of meeting, and training many Real Estate Agents who truly love working for their brokerages, and they genuinely share those feelings with the people they work with; yet they fail to realize that we live in a Social Media connected world. For example, when was the last time you visited a broker website that had a page th...

There is a beauty when the cohesion of Marketing and Service find a way to intertwine. For me the Internet, Search Engines, Blogs, SEO, and Video Marketing are not of great value unless they serve the purpose of organic exposure and service. Our Real Estate Agents and Brokers ought to go beyond the vacuum of Lead Generation; and into the realm of Internet Prospecting – which is basically an enhancements of the traditional farming prospecting that most agents learn ...

Marketing that is manipulative tends to be driven by complexity, difficulty, or gimmickry; solution-driven marketing tends to be nurtured by Simplicity, Clarity, and ease of use. Many Website vendors desire to convey that Real Estate Agents don’t have what it takes to understand Internet Marketing and SEO; they do so to hide that their interest is selling pseudo services, rather than true solutions – Agents must learn to ask a lot of questions. Charles Mingus...

Session 2 of Real Estate Web Strategy Success takes place this coming Friday, March 23rd, and focuses on the topic of "The Fundamentals of your Web Container." What everyone calls Websites I call 'Web Containers' in order to convey to Real Estate Brokers and Agents the message that the tools and ingredients that are integrated within your container will either build your long term visibility or will make it nonexistent.

The 4-session series, Rea...

Brandon Roberts, the Regional Owner of Exit Realty Nevada, has invited me to hold a couple of Strategic Internet Trainings in Las Vegas focused on SEO, Internet Marketing, Blogs, Social Media, Websites, and Lead Generation.
 

Day 1, Wednesday April 11th, is focused on the fundamentals of I...

The second series of Real Estate Web Strategy Success will start Wednesday March 7th, 2012 and I am very excited about it. I have already held a full series (4-sessions) for Kevin Ahearn on his Live Interactive System and many agents and brokers have responded quite well to it. This second series is in essence the same as the first one – y...