Nudging the boundary of complacency in Real Estate Success

What are Landing Pages? Well in the context of Websites, Landing Pages are Web Pages that are created to help visitors land on them. #LiveTrainingRE - I am sure this is not a very satisfying definition - let’s try this definition in the context Real Estate Websites: Landing Pages are Web Pages populated by Pr...

When Larry Page and Sergey Brin were forming their Search Engine in the late Nineties they came up with a name for their company and it was not Google; they had a much different name - what was it? #LiveTrainingRE - The question is not a matter of Trivia; it in fact reveals a profound understanding of the creation of ...

There are Gatekeepers between your website and your customers who are searching for Real Estate - #LiveTrainingRE - they are called Internet Spiders or Web Crawlers. These tiny computer programs called bots scour the internet to find web pages with the appropriate attached keywords, index these pages, and then ...

With the advent of Google in the late Nineties Search transformed gradually the behavior of consumers and their approach to their Real Estate Needs. #LiveTrainingRE - The major crossover happened in 2004 when the number of consumers searching traditionally using newspaper and magazines was surpassed by those

My name is Key Yessaad and I will be your Real Estate Trainer and Strategist for the week of September 3rd through September 5th. You are reading this blog because you probably participate in the i-FAStTRAC Real Estate Training Program which I conduct with Kevin Ahearn in alternating months. The Big topics for this week will be Inbound Marketing, Web Crawlers, SEO, and Real Estate Internet Bios...

How Real Estate, Websites, and Inbound Marketing intersect is best understood by studying Web Crawlers; #LiveTrainingRE - These computer programs employed by Search Engines crawl the Web in search for Content, and extract keywords and Meta-Tags. Before any Real Estate Professional decides to build or enhance a website/Blog they must become...

Traditional Marketing and Internet Marketing are not the same! #LiveTrainingRE - It is the distinction between Outbound Marketing and internet based Inbound Marketing. The Job of a Real Estate Agent is to understand the Psychology of what Buyers and Sellers are doing online, as well as the role Search Engines. In Session 1 of...

On the 15th of November 2014 I embarked on a new project called "The Important SEO Terms Real Estate Agents Must Know to Enhance their Internet Marketing." In this project I am going to build a Glossary Library of the most common terms Real Estate Agents and Brokers encounter when performing the Internet Marketing Strategy.

The spirit of this Glossary is to demystify a lot of the terms that are bandied about by Website Vendors for the purpose of confu...

Face Time with potential customers, or what I call face-to-face Marketing is the ultimate goal of all your technology, websites, and web services. You hear everyone say that the internet and technology are changing everything, yes but they are not changing the Fundamental Rules of Business, especially in Real Estate – the major focus of a successful Real Estate Practitioner is, and always will be ‘The Getting of Good Marketable Listings!’

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Real Estate Professionals must have a multi-layered Internet Marketing Bio, and even when they learn how to write one, and where and how to post it in the multiple Channels of Visibility, they come to face a type of Paralysis - The Fear of Loss.

No they are not afraid of losing something they have, or a market share they have already gained – No; they are afraid of losing market share they don’t have. I usu...

Today is Session #9 of the i-FAStTRAC Real Estate Training and I will be focusing on Part 1 of The Fundamentals of your Web Containers. Real Estate Agents and Brokers purchase websites willy-nilly and for the most part by just focusing on the lipstick or what the salesperson tells them is going to be good for them. Few bother to have the practical knowledge of the fundamental elements that make websites great marketing tools, as well as visible vehicles for both Real Est...

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

In today’s session 6 of i-FAStTRAC Real Estate Training I will focus on Spiders, also known as Web Crawlers, Indexers, and sometimes Bots. These little critters are released by Search Engines to feed on web information, index it, and then run it through the Search Algorithm that generates the Search Results Rankings. So what do these fuzzy lovable critters feed on? Does your Real Estate Website offer the right nourishment? but more importantly –...

Session 5 of i-FAStTRAC Real Estate Training will have two main topics – Kevin will start the agents on The Fundamentals of Real Estate Prospecting, and I will be weaving through that topic The Psychology of Search Engines. In order to learn the proper ingredients of Internet Marketing, SEO, Web Services, and Internet Lead Generation Real Estate Agents must come to understand the Psychology of Search Engines like Google, Bing, and Yahoo. The description of t...

Today is Session 3 of my Series Real Estate Web Strategy Success; I will be focusing on three concepts: 1. The Verbs of the Internet, also known as Hyperlinks; 2. The concept and creation of Dynamic Landing Pages; and finally 3.Squeeze Pages and their importance in generating new leads. Real Estate Agents and Brokers must learn to go beyond getting a Website, putting some lipstick on it (CSS) and hoping for the best; Our Agents and Brokers need to de...

2013 will be the year when Google Plus Local will cause many Real Estate Brokers and Agents to have major conflicts. It has already started but I predict it will be more pronounced in the coming year – so what’s the problem? Many Real Estate Agents are savvier about Internet Marketing, SEO, and Social Media than their Brokers; so when they notice something happening on the internet they tend to embrace it more quickly. Google has launched an initiative in whi...

Session 5 through 8 of Real Estate Web Strategies Advanced starts today on Kevin Ahearn’s Live Interactive System. The Series was designed for Real Estate Agents and Brokers who understand the proper tools of their Web Containers (Websites), and now have embarked on a journey to rank for their primary keywords. SEO, or Search Engine Optimization, is driven by two (2) fundamental ideas: Your Website (Content) and the links that come to you (Back-Links). Of course th...

This Friday we come to Session 4 of 4 in our series Real Estate Web Strategy Success. In this 2 1/2 hour session we will focus on the concept of Blogging Strategically not just for its SEO Benefits and Google Visibility, but to truly serve our clients as they visit our websites. Those who manipulate Social Media, Blogs, and Websites for ranking pur...

This coming Friday, April 6th, is Session 3 of the 4-Part Workshop Real Estate Web Strategy Success. The session is tilted is ‘Hyperlinks, Landing Pages, and Internet Presence’ and will focus on the Verbs of the Internet. If the internet had a natural language its verbs would be Hyperlinks, commonly called Links; and just as verbs form the action of your natural language; hyperlinks are where all the action happens on Web pages, Blogs, and Search Engin...

Real Estate Internet Marketing and SEO are topics that cause anxiety at times with many Real Estate Professionals. This type of anxiety has been manipulated by many charlatans and even some vendors to take advantage of those for whom this is a dense topic; yet many Realtors cannot fathom working with their clients without the ability to offer them a Web Platform for Searching properties, asking questions, and interacting with Listings and Videos.

In this video I sh...