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Internet Marketing Bio, Visibility, and Inbound Validation - iF201-03 Sep 2019 - #LiveTrainingRE

Posted by Key Yessaad on September 5, 2019 at 4:00 AM Comments comments (0)

When Larry Page and Sergey Brin were forming their Search Engine in the late Nineties they came up with a name for their company and it was not Google; they had a much different name - what was it? #LiveTrainingRE - The question is not a matter of Trivia; it in fact reveals a profound understanding of the creation of ...

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Web Crawlers, Indexing, and the Role of Search Marketing - iF201-02 Sep 2019 - #LiveTrainingRE

Posted by Key Yessaad on September 4, 2019 at 4:00 AM Comments comments (0)

There are Gatekeepers between your website and your customers who are searching for Real Estate - #LiveTrainingRE - they are called Internet Spiders or Web Crawlers. These tiny computer programs called bots scour the internet to find web pages with the appropriate attached keywords, index these pages, and then ...

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The Fundamentals of Inbound Marketing in Real Estate - iF201-01 Sep 2019 - #LiveTrainingRE

Posted by Key Yessaad on September 3, 2019 at 4:00 AM Comments comments (0)

With the advent of Google in the late Nineties Search transformed gradually the behavior of consumers and their approach to their Real Estate Needs. #LiveTrainingRE - The major crossover happened in 2004 when the number of consumers searching traditionally using newspaper and magazines was surpassed by those

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Inbound Marketing, SEO Spiders, and Internet Bios - 3 Sessions of i-FAStTRAC Week of Sep 3rd - #LiveTrainingRE

Posted by Key Yessaad on August 31, 2019 at 4:30 AM Comments comments (0)

My name is Key Yessaad and I will be your Real Estate Trainer and Strategist for the week of September 3rd through September 5th. You are reading this blog because you probably participate in the i-FAStTRAC Real Estate Training Program which I conduct with Kevin Ahearn in alternating months. The Big topics for this week will be Inbound Marketing, Web Crawlers, SEO, and Real Estate Internet Bios...

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Web Crawlers, Indexing, and the Role of Search Marketing - iF201-02 June 2019 - #LiveTrainingRE

Posted by Key Yessaad on June 5, 2019 at 4:00 AM Comments comments (0)

How Real Estate, Websites, and Inbound Marketing intersect is best understood by studying Web Crawlers; #LiveTrainingRE - These computer programs employed by Search Engines crawl the Web in search for Content, and extract keywords and Meta-Tags. Before any Real Estate Professional decides to build or enhance a website/Blog they must become...

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The Fundamentals of Internet Marketing in Real Estate - iF201-01 June 2019 - #LiveTrainingRE

Posted by Key Yessaad on June 4, 2019 at 5:00 AM Comments comments (0)

Traditional Marketing and Internet Marketing are not the same! #LiveTrainingRE - It is the distinction between Outbound Marketing and internet based Inbound Marketing. The Job of a Real Estate Agent is to understand the Psychology of what Buyers and Sellers are doing online, as well as the role Search Engines. In Session 1 of...

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Demystifying Real Estate Internet Marketing and SEO Terms

Posted by Key Yessaad on November 20, 2014 at 6:00 AM

On the 15th of November 2014 I embarked on a new project called "The Important SEO Terms Real Estate Agents Must Know to Enhance their Internet Marketing." In this project I am going to build a Glossary Library of the most common terms Real Estate Agents and Brokers encounter when performing the Internet Marketing Strategy.

 

The spirit of this Glossary is to demystify a lot of the terms that are bandied about by Website Vendors for the purpose of confu...

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Websites nor Technology have changed the need for Effective Communication from your Real Estate Customers

Posted by Key Yessaad on April 17, 2013 at 8:00 AM Comments comments (0)

Face Time with potential customers, or what I call face-to-face Marketing is the ultimate goal of all your technology, websites, and web services. You hear everyone say that the internet and technology are changing everything, yes but they are not changing the Fundamental Rules of Business, especially in Real Estate – the major focus of a successful Real Estate Practitioner is, and always will be ‘The Getting of Good Marketable Listings!

&...

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The Paralyses of Local Real Estate Expertise and SEO Visibility

Posted by Key Yessaad on April 14, 2013 at 8:00 AM Comments comments (0)

Real Estate Professionals must have a multi-layered Internet Marketing Bio, and even when they learn how to write one, and where and how to post it in the multiple Channels of Visibility, they come to face a type of Paralysis - The Fear of Loss.

 

No they are not afraid of losing something they have, or a market share they have already gained – No; they are afraid of losing market share they don’t have. I usu...

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Plan your Real Estate Marketing and your Website will follow

Posted by Key Yessaad on February 11, 2013 at 8:00 AM Comments comments (1)

Today is Session #9 of the i-FAStTRAC Real Estate Training and I will be focusing on Part 1 of The Fundamentals of your Web Containers. Real Estate Agents and Brokers purchase websites willy-nilly and for the most part by just focusing on the lipstick or what the salesperson tells them is going to be good for them. Few bother to have the practical knowledge of the fundamental elements that make websites great marketing tools, as well as visible vehicles for both Real Est...

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What is a Real Estate Internet Marketing Bio and how to make it zing?

Posted by Key Yessaad on January 30, 2013 at 8:00 AM Comments comments (0)

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

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SEO Training Session 6 - What do Web Spiders feed on?

Posted by Key Yessaad on January 29, 2013 at 8:00 AM Comments comments (0)

In today’s session 6 of i-FAStTRAC Real Estate Training I will focus on Spiders, also known as Web Crawlers, Indexers, and sometimes Bots. These little critters are released by Search Engines to feed on web information, index it, and then run it through the Search Algorithm that generates the Search Results Rankings. So what do these fuzzy lovable critters feed on? Does your Real Estate Website offer the right nourishment? but more importantly –...

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The Psychology of Search Engines - Key Session 5 of i-FAStTRAC

Posted by Key Yessaad on January 28, 2013 at 8:00 AM Comments comments (0)

Session 5 of i-FAStTRAC Real Estate Training will have two main topics – Kevin will start the agents on The Fundamentals of Real Estate Prospecting, and I will be weaving through that topic The Psychology of Search Engines. In order to learn the proper ingredients of Internet Marketing, SEO, Web Services, and Internet Lead Generation Real Estate Agents must come to understand the Psychology of Search Engines like Google, Bing, and Yahoo. The description of t...

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Key Training today on the Verbs of The Internet

Posted by Key Yessaad on November 30, 2012 at 8:00 AM Comments comments (0)

Today is Session 3 of my Series Real Estate Web Strategy Success; I will be focusing on three concepts: 1. The Verbs of the Internet, also known as Hyperlinks; 2. The concept and creation of Dynamic Landing Pages; and finally 3.Squeeze Pages and their importance in generating new leads. Real Estate Agents and Brokers must learn to go beyond getting a Website, putting some lipstick on it (CSS) and hoping for the best; Our Agents and Brokers need to de...

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Conflict over Google+ will arise between Brokers and Agents

Posted by Key Yessaad on November 11, 2012 at 8:00 AM Comments comments (1)

2013 will be the year when Google Plus Local will cause many Real Estate Brokers and Agents to have major conflicts. It has already started but I predict it will be more pronounced in the coming year – so what’s the problem? Many Real Estate Agents are savvier about Internet Marketing, SEO, and Social Media than their Brokers; so when they notice something happening on the internet they tend to embrace it more quickly. Google has launched an initiative in whi...

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