What is a Real Estate Internet Marketing Bio and how to make it zing?

Posted by Key Yessaad on January 30, 2013 at 8:00 AM Comments comments (0)

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

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Build Relationships with your Questions Not Barriers of Interrogations

Posted by Key Yessaad on December 27, 2012 at 8:00 AM Comments comments (0)

In order to develop the finesse of Real Estate Salesmanship you need to develop a better relationship with the Questions you ask of your clients. In fact the first questions you ask new potential clients must lead to building a relationship, and getting to know them; Not a series of Yes and No Questions that feel like an interrogation. Take the example of a meeting a Seller for the first time, you may inquire about where they plan to move to once they sell their H...

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NFC or Near Field Communication - What is That?

Posted by Key Yessaad on December 8, 2012 at 8:00 AM Comments comments (0)

What is NFC and should you care? NFC (Near Field Communication) has been viewed by many as a way of using your Android Smartphone to pay by bumping them using Apps like Google Wallet, MasterCard, or by having 2 NFC devices share information when they are nearby. NFC is actually much more than that! NFC enabled devices work with magnetic induction to extract programs or instructions when they come in contact with NFC Tags which are outfitted with a ra...

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The Right Questions will Nurture your Business Plan

Posted by Key Yessaad on November 27, 2012 at 8:00 AM Comments comments (0)

Taking actions consistent with your commitments is the true measure of going from having a dream to making it come true. I hear Real Estate Agents say things like I love helping Home Buyers; and I say: Great; Show me how you do that! And their answer is almost always the same: Give me a Home Buyer ready to buy and I will show you what I can do! Unfortunately consumers want to be convinced before they sign anything with you. Here are some good questions you ought to ask y...

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Conflict over Google+ will arise between Brokers and Agents

Posted by Key Yessaad on November 11, 2012 at 8:00 AM Comments comments (1)

2013 will be the year when Google Plus Local will cause many Real Estate Brokers and Agents to have major conflicts. It has already started but I predict it will be more pronounced in the coming year – so what’s the problem? Many Real Estate Agents are savvier about Internet Marketing, SEO, and Social Media than their Brokers; so when they notice something happening on the internet they tend to embrace it more quickly. Google has launched an initiative in whi...

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Balance the Seriousness of your Business and your Likability

Posted by Key Yessaad on November 2, 2012 at 8:00 AM Comments comments (0)

One organic truth that has emerged in the past few years, with the advent of Social Media, is the following phenomenon: ‘Take your Business Seriously, but don’t take yourself too Seriously!’ In order to balance these two forces you have to realize that Social Media is about interacting with colleagues and friends that have been added to your sphere of influence; Facebook calls them ‘Friends’ and Google+ calls them your ‘Circles.’...

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Your Thinking is an important Asset in conquering the Internet

Posted by Key Yessaad on November 1, 2012 at 8:00 AM Comments comments (0)

The thinking you bring to the internet as a Real Estate Professional is an important asset to the growth of your business. The tools of the internet are varied and they keep changing as Internet Marketing becomes more and more sophisticated, but there are some fundamentals to this Internet Madness that once understood help you navigate and grow organically with them. Think ...

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Mobility and Computing Portability this week

Posted by Key Yessaad on October 22, 2012 at 8:00 AM Comments comments (0)

The State of Mobility, Computing, and Content Portability – what a week this is going to be. Apple is going Mini in a few days with lots of colors, followed with Surface and Windows 8 from Microsoft, and not to be outdone Google is going Maxi and Mobile; yes Google is going to release a competitor to the iPad called the Nexus 10, a higher resolution than the Retina display with new Android 4.2. The talk is that the Nexus 10 will be manufactured by Samsung. Google i...

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Marketing is nurtured by your Writing

Posted by Key Yessaad on October 12, 2012 at 8:00 AM Comments comments (0)

A language without metaphors creates a society without imagination; Marketing is the creative pursuit of metaphors and must transcend abundant adjectives; Great Marketing Endeavors allow for the story of your brand or business to be told creatively. The only way to master such an endeavor is to commit yourself to writing stories; stories about your Real Estate Listings; stories about your vision; stories about how you help your local Sellers; stories about you attending ...

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Marketing is Storytelling - Embrace your Voice

Posted by Key Yessaad on October 3, 2012 at 8:45 AM Comments comments (0)

Humans absorb information best in story form – and yes, we are all natural born storytellers, yet as we enter adulthood we do less and less of it; what a missed opportunity. Let’s talk about you, the agents and brokers in the Real Estate Business; you will truly breakthrough when you realize that you are in the business of information, and that the best way to convey it is via telling stories. I must admit that I have come to despise machine generated narrate...

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Real Estate Home Sellers need you to shake their Hands

Posted by Key Yessaad on October 1, 2012 at 8:00 AM Comments comments (5)

The Real Estate Business and the Internet have been friends at times and not so much at others. For many the Internet has been reduced to the simplicity of generating Buyers’ Leads and that business plan has been faltering for many; they spend more and more resources on Pay-per-Clicks and get fewer and fewer actual closings for said resources – in other words Buyers’ Leads are getting more and more expensive. The fundamental building blocks of Real Estate Brok...

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Internet Prospecting is about Service

Posted by Key Yessaad on August 12, 2012 at 8:00 AM Comments comments (0)

There is a beauty when the cohesion of Marketing and Service find a way to intertwine. For me the Internet, Search Engines, Blogs, SEO, and Video Marketing are not of great value unless they serve the purpose of organic exposure and service. Our Real Estate Agents and Brokers ought to go beyond the vacuum of Lead Generation; and into the realm of Internet Prospecting – which is basically an enhancements of the traditional farming prospecting that most agents learn ...

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Real Estate Web Strategy Success – March and April 4 Sessions

Posted by Key Yessaad on February 29, 2012 at 8:00 PM Comments comments (0)

The second series of Real Estate Web Strategy Success will start Wednesday March 7th, 2012 and I am very excited about it. I have already held a full series (4-sessions) for Kevin Ahearn on his Live Interactive System and many agents and brokers have responded quite well to it. This second series is in essence the same as the first one – y...

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Finding your Internet Pages SEO Mojo

Posted by Key Yessaad on January 5, 2011 at 9:00 PM Comments comments (0)

The blog today will be short but also useful – many who have had a website for many years and a deep Search Engine Index like to know what are their most powerful pages. Wouldn’t be also nice to know which of your indexed pages have the highest visibility for a specific keyword or search phrase?

The Geeks of this world use tools like Google Webmaster Tools and conjure such statistics, but let’s be practical it i...

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Real Estate Informational Search is Transcubational

Posted by Key Yessaad on November 29, 2010 at 8:45 PM Comments comments (0)

Real Estate Informational Search is Transcubational

November 29th, 2010 3:22 PM

There are 3 categories of Search Queries and all are driven by your would be customers’ Intentions – in this blog I introduce a new term that engenders a better grasping point as to the work of the Real Estate Marketer and her

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