Blog

What is the HTTP Protocol and what to expect in the Coming Year - #KeySuccessIdeas

Posted by Key Yessaad on October 2, 2019 at 3:00 AM Comments comments (0)

As serious testing of the HTTP/3 Protocol is well underway and adoption of the Web Protocol to be widespread in the next 6 to 12 months, let us tackle what is HTTP in the first place. #KeySuccessIdeas - HTTP stands for HyperText Transfer Protocol, which is a Response Request Protocol between a Browser and a Server. HTT...

Read Full Post »

Social Media Postings for Engagement and Organic Validation - iF201-10 Aug 2019 - #LiveTrainingRE

Posted by Key Yessaad on August 20, 2019 at 4:00 AM Comments comments (0)

By virtue of you being a Real Estate Professional you naturally understand that you must create Lead Funnels; #LiveTrainingRE - in fact many Lead Funnels; and one of them is Social Media. Social Media Marketing is NOT about Selling, it is about opening the door to conversations - in othe...

Read Full Post »

Real Estate Blog Marketing, Tagging, and Super-Pages - iF201-08 Aug 2019 - #LiveTrainingRE

Posted by Key Yessaad on August 7, 2019 at 4:30 AM Comments comments (0)

At the heart of educating consumers on their needs for Real Estate is Storytelling; #LiveTrainingRE - in fact good Real Estate Professionals are good storyteller; unfortunately most of them are Voice Storytellers and NOT Writers of said stories. Why you ask this is unfortunate? Well it has to do with Search-...

Read Full Post »

Real Estate Landing Pages for Lead Conversion and Local Markets - iF201-07 Aug 2019 - #LiveTrainingRE

Posted by Key Yessaad on August 6, 2019 at 5:30 AM Comments comments (0)

Real Estate Lead Generation starts with Landing Pages - #LiveTrainingRE - if you study Pay-per-Click Marketing, Search Engines, and Real Estate Websites you will notice that they all converge around the idea of giving specialized Pages to Web Visitors. In fact the Home Page of a Real Estate Website is the least intere...

Read Full Post »

Internet Marketing Bio, Visibility, and Inbound Validation - iF201-03 June 2019 - #LiveTrainingRE

Posted by Key Yessaad on June 6, 2019 at 5:00 AM Comments comments (0)

If customers read about you online will they get good insights about what you do? - #LiveTrainingRE - Furthermore will they know what locations you specialize in Real Estate? It all starts with a proper Internet Marketing Bio, and unfortunately few agents ever bother to put one together; and worse few sequence it properly. An...

Read Full Post »

Inbound Marketing, Web Crawlers, and Internet Bios - 3 Sessions of i-FAStTRAC Week of June 4th- #LiveTrainingRE

Posted by Key Yessaad on June 3, 2019 at 5:00 AM Comments comments (0)

The first 3 sessions of The i-FAStTRAC 201 Program are this week, Tuesday June 4th, Wed 5th, and Thu 6th. #LiveTrainingRE - I will focus on the Fundamentals of Inbound Marketing, Real Estate SEO, Web Crawlers, Hyperlinks, Real Estate Search, and how to properly put together a Visibility Bio on the Internet. The agents who are integrating the...

Read Full Post »

What is a Real Estate Internet Marketing Bio and how to make it zing?

Posted by Key Yessaad on January 30, 2013 at 8:00 AM Comments comments (0)

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

Read Full Post »

Build Relationships with your Questions Not Barriers of Interrogations

Posted by Key Yessaad on December 27, 2012 at 8:00 AM Comments comments (0)

In order to develop the finesse of Real Estate Salesmanship you need to develop a better relationship with the Questions you ask of your clients. In fact the first questions you ask new potential clients must lead to building a relationship, and getting to know them; Not a series of Yes and No Questions that feel like an interrogation. Take the example of a meeting a Seller for the first time, you may inquire about where they plan to move to once they sell their H...

Read Full Post »

NFC or Near Field Communication - What is That?

Posted by Key Yessaad on December 8, 2012 at 8:00 AM Comments comments (0)

What is NFC and should you care? NFC (Near Field Communication) has been viewed by many as a way of using your Android Smartphone to pay by bumping them using Apps like Google Wallet, MasterCard, or by having 2 NFC devices share information when they are nearby. NFC is actually much more than that! NFC enabled devices work with magnetic induction to extract programs or instructions when they come in contact with NFC Tags which are outfitted with a ra...

Read Full Post »

The Right Questions will Nurture your Business Plan

Posted by Key Yessaad on November 27, 2012 at 8:00 AM Comments comments (0)

Taking actions consistent with your commitments is the true measure of going from having a dream to making it come true. I hear Real Estate Agents say things like I love helping Home Buyers; and I say: Great; Show me how you do that! And their answer is almost always the same: Give me a Home Buyer ready to buy and I will show you what I can do! Unfortunately consumers want to be convinced before they sign anything with you. Here are some good questions you ought to ask y...

Read Full Post »

Conflict over Google+ will arise between Brokers and Agents

Posted by Key Yessaad on November 11, 2012 at 8:00 AM Comments comments (1)

2013 will be the year when Google Plus Local will cause many Real Estate Brokers and Agents to have major conflicts. It has already started but I predict it will be more pronounced in the coming year – so what’s the problem? Many Real Estate Agents are savvier about Internet Marketing, SEO, and Social Media than their Brokers; so when they notice something happening on the internet they tend to embrace it more quickly. Google has launched an initiative in whi...

Read Full Post »

Balance the Seriousness of your Business and your Likability

Posted by Key Yessaad on November 2, 2012 at 8:00 AM Comments comments (0)

One organic truth that has emerged in the past few years, with the advent of Social Media, is the following phenomenon: ‘Take your Business Seriously, but don’t take yourself too Seriously!’ In order to balance these two forces you have to realize that Social Media is about interacting with colleagues and friends that have been added to your sphere of influence; Facebook calls them ‘Friends’ and Google+ calls them your ‘Circles.’...

Read Full Post »

Your Thinking is an important Asset in conquering the Internet

Posted by Key Yessaad on November 1, 2012 at 8:00 AM Comments comments (0)

The thinking you bring to the internet as a Real Estate Professional is an important asset to the growth of your business. The tools of the internet are varied and they keep changing as Internet Marketing becomes more and more sophisticated, but there are some fundamentals to this Internet Madness that once understood help you navigate and grow organically with them. Think ...

Read Full Post »

Mobility and Computing Portability this week

Posted by Key Yessaad on October 22, 2012 at 8:00 AM Comments comments (0)

The State of Mobility, Computing, and Content Portability – what a week this is going to be. Apple is going Mini in a few days with lots of colors, followed with Surface and Windows 8 from Microsoft, and not to be outdone Google is going Maxi and Mobile; yes Google is going to release a competitor to the iPad called the Nexus 10, a higher resolution than the Retina display with new Android 4.2. The talk is that the Nexus 10 will be manufactured by Samsung. Google i...

Read Full Post »

Marketing is nurtured by your Writing

Posted by Key Yessaad on October 12, 2012 at 8:00 AM Comments comments (0)

A language without metaphors creates a society without imagination; Marketing is the creative pursuit of metaphors and must transcend abundant adjectives; Great Marketing Endeavors allow for the story of your brand or business to be told creatively. The only way to master such an endeavor is to commit yourself to writing stories; stories about your Real Estate Listings; stories about your vision; stories about how you help your local Sellers; stories about you attending ...

Read Full Post »