Nudging the boundary of complacency in Real Estate Success

Session 1 of the #8WeekSuccess Real Estate Training Boot-Camp in Columbia South Carolina is Friday January 10th, but that isn’t the whole story - the Boot-Camp really started 6 weeks ago for the Participants because it was designed for those who must pass two interviews, bookmarked by four (4) Assignments. Each Participant registers 3 to ...

Time is at the crux of Success of any entrepreneur, yet many have yet to build a wholesome Relationship with it. - #8WeekSuccess - It actually makes complete sense that Time is not cherished properly since it is given to all of us for free. No matter what endeavors you pursue, or job you acquire, or passion you want to nourish you are...

As serious testing of the HTTP/3 Protocol is well underway and adoption of the Web Protocol to be widespread in the next 6 to 12 months, let us tackle what is HTTP in the first place. #KeySuccessIdeas - HTTP stands for HyperText Transfer Protocol, which is a Response Request Protocol between a Browser and a Server. HTT...

By virtue of you being a Real Estate Professional you naturally understand that you must create Lead Funnels; #LiveTrainingRE - in fact many Lead Funnels; and one of them is Social Media. Social Media Marketing is NOT about Selling, it is about opening the door to conversations - in othe...

At the heart of educating consumers on their needs for Real Estate is Storytelling; #LiveTrainingRE - in fact good Real Estate Professionals are good storyteller; unfortunately most of them are Voice Storytellers and NOT Writers of said stories. Why you ask this is unfortunate? Well it has to do with Search-...

Real Estate Lead Generation starts with Landing Pages - #LiveTrainingRE - if you study Pay-per-Click Marketing, Search Engines, and Real Estate Websites you will notice that they all converge around the idea of giving specialized Pages to Web Visitors. In fact the Home Page of a Real Estate Website is the least intere...

If customers read about you online will they get good insights about what you do? - #LiveTrainingRE - Furthermore will they know what locations you specialize in Real Estate? It all starts with a proper Internet Marketing Bio, and unfortunately few agents ever bother to put one together; and worse few sequence it properly. An...

The first 3 sessions of The i-FAStTRAC 201 Program are this week, Tuesday June 4th, Wed 5th, and Thu 6th. #LiveTrainingRE - I will focus on the Fundamentals of Inbound Marketing, Real Estate SEO, Web Crawlers, Hyperlinks, Real Estate Search, and how to properly put together a Visibility Bio on the Internet. The agents who are integrating the...

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

In order to develop the finesse of Real Estate Salesmanship you need to develop a better relationship with the Questions you ask of your clients. In fact the first questions you ask new potential clients must lead to building a relationship, and getting to know them; Not a series of Yes and No Questions that feel like an interrogation. Take the example of a meeting a Seller for the first time, you may inquire about where they plan to move to once they sell their H...

What is NFC and should you care? NFC (Near Field Communication) has been viewed by many as a way of using your Android Smartphone to pay by bumping them using Apps like Google Wallet, MasterCard, or by having 2 NFC devices share information when they are nearby. NFC is actually much more than that! NFC enabled devices work with magnetic induction to extract programs or instructions when they come in contact with NFC Tags which are outfitted with a ra...

Taking actions consistent with your commitments is the true measure of going from having a dream to making it come true. I hear Real Estate Agents say things like I love helping Home Buyers; and I say: Great; Show me how you do that! And their answer is almost always the same: Give me a Home Buyer ready to buy and I will show you what I can do! Unfortunately consumers want to be convinced before they sign anything with you. Here are some good questions you ought to ask y...

2013 will be the year when Google Plus Local will cause many Real Estate Brokers and Agents to have major conflicts. It has already started but I predict it will be more pronounced in the coming year – so what’s the problem? Many Real Estate Agents are savvier about Internet Marketing, SEO, and Social Media than their Brokers; so when they notice something happening on the internet they tend to embrace it more quickly. Google has launched an initiative in whi...

One organic truth that has emerged in the past few years, with the advent of Social Media, is the following phenomenon: ‘Take your Business Seriously, but don’t take yourself too Seriously!’ In order to balance these two forces you have to realize that Social Media is about interacting with colleagues and friends that have been added to your sphere of influence; Facebook calls them ‘Friends’ and Google+ calls them your ‘Circles.’...

The thinking you bring to the internet as a Real Estate Professional is an important asset to the growth of your business. The tools of the internet are varied and they keep changing as Internet Marketing becomes more and more sophisticated, but there are some fundamentals to this Internet Madness that once understood help you navigate and grow organically with them. Think ...

The State of Mobility, Computing, and Content Portability – what a week this is going to be. Apple is going Mini in a few days with lots of colors, followed with Surface and Windows 8 from Microsoft, and not to be outdone Google is going Maxi and Mobile; yes Google is going to release a competitor to the iPad called the Nexus 10, a higher resolution than the Retina display with new Android 4.2. The talk is that the Nexus 10 will be manufactured by Samsung. Google i...

A language without metaphors creates a society without imagination; Marketing is the creative pursuit of metaphors and must transcend abundant adjectives; Great Marketing Endeavors allow for the story of your brand or business to be told creatively. The only way to master such an endeavor is to commit yourself to writing stories; stories about your Real Estate Listings; stories about your vision; stories about how you help your local Sellers; stories about you attending ...

Humans absorb information best in story form – and yes, we are all natural born storytellers, yet as we enter adulthood we do less and less of it; what a missed opportunity. Let’s talk about you, the agents and brokers in the Real Estate Business; you will truly breakthrough when you realize that you are in the business of information, and that the best way to convey it is via telling stories. I must admit that I have come to despise machine generated narrate...

The Real Estate Business and the Internet have been friends at times and not so much at others. For many the Internet has been reduced to the simplicity of generating Buyers’ Leads and that business plan has been faltering for many; they spend more and more resources on Pay-per-Clicks and get fewer and fewer actual closings for said resources – in other words Buyers’ Leads are getting more and more expensive. The fundamental building blocks of Real Estate Brok...

There is a beauty when the cohesion of Marketing and Service find a way to intertwine. For me the Internet, Search Engines, Blogs, SEO, and Video Marketing are not of great value unless they serve the purpose of organic exposure and service. Our Real Estate Agents and Brokers ought to go beyond the vacuum of Lead Generation; and into the realm of Internet Prospecting – which is basically an enhancements of the traditional farming prospecting that most agents learn ...