Nudging the boundary of complacency in Real Estate Success

Let us start with a simple working definition of what it means to be an Authentic Real Estate Professional; I argue that it means that you bring to your Real Estate Buyers and Sellers Solutions that allow them to Win!

For Real Estate Buyers it is being able to narrow them to the Home of their dreams, within their affordability matrix, and working on all the steps that help them get into it with the least amount of headaches…

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A successful Real Estate Career is a series of layers that have to be constructed one layer at the time; it is impossible to become a top Listing agent with 20 or more revolving listings from the first day you get licensed. The first period of your career will be focused on getting lots of answers to questions that deal with Real Estate Marketing, Transaction Management, proper lead management, and building the fundamentals of your business routine.

Lead Generation on the Internet is actually quite easy; #livetrainingre - throw enough money at it and you will generate ‘Internet Registrations’ – Closing said leads requires skill, diligence, deliberate intent, excellent scripts, and a mindset nurtured by patience and long term incubation. During Session 11 of the i-FAStTRAC 101 Real Estate Training Program Kevin and I will nudge you towards understand the right kind of thinking you must possess to co...

Today is Wednesday July 3rd and Kevin and I are going to focus on Real Estate Lead Management – Are there Habits and Systems that Real Estate Agents can learn to increase their Success Rate?

Did you know that 97% of Internet Leads are never converted? and the biggest culprit is lack of patience from the agent as well as a lack of a systematic approach.

Today we nudge our age...

Here we are at the beginning of Summer 2013 and Kevin and I (Key) wish to share with you a Quarterly Update for our Real Estate Training Program, as well as announce our Paid Referral Program.

Kevin Ahearn and Key Yessaad just finished session 5 through 8 of the i-FASTtTRAC Real Estate Training Program. Kevin focused on Prioritized/Proactive Prospecting with an emphasis on Open Houses, Farming, For Sale By Owners, and the importance of Just-Listed Just-Sold Postcards in generating new Real Estate Listings.

 

Michael Gerber harshly and correctly makes this statement in his book The E-Myth Revisited: ‘Your Business is nothing more than a distinct reflection of who you are. If your thinking is sloppy, your business will be sloppy. If you are disorganized, your business will be disorganized. If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more.’

As Kevin and I...

Today we jump into session 5 of our Real Estate Training Program and this quote from Anthony Greenbank sets the tone: “To live through an impossible situation, you don’t need the reflexes of a Grand Prix driver, the muscles of a Hercules, or the mind of an Einstein. You simply need to know what to do.”

Kevin will start part I of of Prioritized Proactive Prospecting with the Power of the Open House in ...

Real Estate Professionals must have a multi-layered Internet Marketing Bio, and even when they learn how to write one, and where and how to post it in the multiple Channels of Visibility, they come to face a type of Paralysis - The Fear of Loss.

No they are not afraid of losing something they have, or a market share they have already gained – No; they are afraid of losing market share they don’t have. I usu...

Today we start another round of The i-FAStTRAC Training Program – and Kevin and I are very excited about it. This round will have increased accountability; and more practical How-To Videos. The Real Estate Business has turned nationally, but many of our agents are still sitting on the sideline of their Success – The...

Today is Session #9 of the i-FAStTRAC Real Estate Training and I will be focusing on Part 1 of The Fundamentals of your Web Containers. Real Estate Agents and Brokers purchase websites willy-nilly and for the most part by just focusing on the lipstick or what the salesperson tells them is going to be good for them. Few bother to have the practical knowledge of the fundamental elements that make websites great marketing tools, as well as visible vehicles for both Real Est...

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

In today’s session 6 of i-FAStTRAC Real Estate Training I will focus on Spiders, also known as Web Crawlers, Indexers, and sometimes Bots. These little critters are released by Search Engines to feed on web information, index it, and then run it through the Search Algorithm that generates the Search Results Rankings. So what do these fuzzy lovable critters feed on? Does your Real Estate Website offer the right nourishment? but more importantly –...

Session 5 of i-FAStTRAC Real Estate Training will have two main topics – Kevin will start the agents on The Fundamentals of Real Estate Prospecting, and I will be weaving through that topic The Psychology of Search Engines. In order to learn the proper ingredients of Internet Marketing, SEO, Web Services, and Internet Lead Generation Real Estate Agents must come to understand the Psychology of Search Engines like Google, Bing, and Yahoo. The description of t...

What is productivity? Some think that the concept of productivity relates to the ability of getting more things done within the same period of time; I will slightly disagree and offer another way of thinking about it – Productivity is the reduction and streamlining of input to generate the highest output possible. Let’s think of an example that a Real Estate Agent can use to reduce input and increase output – take your Smartphone and make sure that your...