Nudging the boundary of complacency in Real Estate Success

For a Real Estate Career to become fruitful it must include Deliberate Prospecting, and one of the ways to enhance it is Video Marketing - #8WeekSuccess - Our Agents and Brokers are hungry to master Video because they can see how it affects and create engagement - yet we are not teaching them how to properly post su...

If customers read about you online will they get good insights about what you do? - #LiveTrainingRE - Furthermore will they know what locations you specialize in Real Estate? It all starts with a proper Internet Marketing Bio, and unfortunately few agents ever bother to put one together; and worse few sequence it properly. An...

How Real Estate, Websites, and Inbound Marketing intersect is best understood by studying Web Crawlers; #LiveTrainingRE - These computer programs employed by Search Engines crawl the Web in search for Content, and extract keywords and Meta-Tags. Before any Real Estate Professional decides to build or enhance a website/Blog they must become...

Traditional Marketing and Internet Marketing are not the same! #LiveTrainingRE - It is the distinction between Outbound Marketing and internet based Inbound Marketing. The Job of a Real Estate Agent is to understand the Psychology of what Buyers and Sellers are doing online, as well as the role Search Engines. In Session 1 of...

The first 3 sessions of The i-FAStTRAC 201 Program are this week, Tuesday June 4th, Wed 5th, and Thu 6th. #LiveTrainingRE - I will focus on the Fundamentals of Inbound Marketing, Real Estate SEO, Web Crawlers, Hyperlinks, Real Estate Search, and how to properly put together a Visibility Bio on the Internet. The agents who are integrating the...

Newsletters, Just Listed Cards, Just Sold Cards, and Events Marketing Pieces are meant for both Branding and Top of Mind Visibility. #8WeekSuccess - Direct Response Marketing is the Process of putting these pieces together, integrating them with proper Messages, proper Links, proper Testimonials, and proper local...

Real Estate Video Marketing is a learned skill; no one is born with it; and it is not in the hand of the few - #8WeekSuccess - it is a Marketing Strategy to educate your customers and to get noticed for what you do and where you do it. Video Marketing in Real Estate is no longer a side activity, it is front and center; and many forget t...

PPC Marketing, or Pay per Click Advertising has been left in the hands of few vendors and is rarely explained to Agents and Brokers - #8WeekSuccess - this is absolutely Nonsensical; think about it: Aren’t the Brokers and Agents in Charge of Marketing their Listings and their Services? Did you know you only need a few ingredients to...

Social Media plays a Role in your Real Estate Internet Marketing, and this Friday May 17th we will focus on the various Strategies Real Estate Agents can grow their influence. In Session 6 of the #8WeekSuccess Boot-Camp we will first classify the important platforms agents must focus on, and then develop a Plan of Action to generate Visibility,...

Preparation and Planning are your friends in your Real Estate Career - #8WeekSuccess - Let’s confront the Dips that occur in the Real Estate Industry and learn to shield ourselves from wallowing too long in that pain. We will also learn how to hold a proper Buyer’s Counseling first Appoin...

Let us start with a simple working definition of what it means to be an Authentic Real Estate Professional; I argue that it means that you bring to your Real Estate Buyers and Sellers Solutions that allow them to Win!

For Real Estate Buyers it is being able to narrow them to the Home of their dreams, within their affordability matrix, and working on all the steps that help them get into it with the least amount of headaches…

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A successful Real Estate Career is a series of layers that have to be constructed one layer at the time; it is impossible to become a top Listing agent with 20 or more revolving listings from the first day you get licensed. The first period of your career will be focused on getting lots of answers to questions that deal with Real Estate Marketing, Transaction Management, proper lead management, and building the fundamentals of your business routine.

Lead Generation on the Internet is actually quite easy; #livetrainingre - throw enough money at it and you will generate ‘Internet Registrations’ – Closing said leads requires skill, diligence, deliberate intent, excellent scripts, and a mindset nurtured by patience and long term incubation. During Session 11 of the i-FAStTRAC 101 Real Estate Training Program Kevin and I will nudge you towards understand the right kind of thinking you must possess to co...

Today is Wednesday July 3rd and Kevin and I are going to focus on Real Estate Lead Management – Are there Habits and Systems that Real Estate Agents can learn to increase their Success Rate?

Did you know that 97% of Internet Leads are never converted? and the biggest culprit is lack of patience from the agent as well as a lack of a systematic approach.

Today we nudge our age...

Here we are at the beginning of Summer 2013 and Kevin and I (Key) wish to share with you a Quarterly Update for our Real Estate Training Program, as well as announce our Paid Referral Program.