For The Private and Personal Use of Participants in Dec-Jan 2021 #8WeekSuccess Boot-Camp!

Week 7 - Jan 22nd, 2021 - How-To Videos
and Additional Coursework - Dec-Jan 2021

For Boot-Camp Participants Only - Please DO NOT Share with anyone else!

For Dec-Jan 2021 #8WeekSuccess Boot-Camp Participants Only

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Important Video - How to Upload and Meta-Tag YouTube Videos ProperlyLinks: PDF and Word Doc - Week 7 of #8WeekSuccess - shared Jan 25th, 2021

Download both PDF and Word Doc Documents before Viewing Video - In this 1h10’ Instructional Video I walk Real Estate Agents through the whole process of Uploading a Video to YouTube. YouTube, as a Social Media Channel, behaves differently than Other Social Media Platforms; and is the 2nd largest Search Engine. This is due to YouTube being a Searchable Platform, whereas all other Platforms connect users to only their friends. This then requires the uploading of Videos to YouTube to be more Methodical, and to Meta Tag them properly. In this video, I will show you how to create a Proper Meta Tag Document for a Video you wish to upload to YouTube, Name your elements properly, and show you the uploading of a real example of a Market Report Video. #VideoMarketing

Required before Session #8 - Real Estate Direct Response Marketing and the Role of Value Reports - Handout - Week 7 of #8WeekSuccess - shared Jan 22nd, 2021

Download Handout before viewing Video - In this 90’ Real Estate Instruction Video we will be tackling the role of Real Estate Direct Response Marketing and how to integrate the Good Value Reports. Direct Response Marketing is an effective Long-Term Strategy for Farming for Real Estate Listings if it is deployed Correctly and Consistently. It is is not a haphazard way of locating Buyers; it is a Branding Strategy for Future Sellers to pick “you” when the moment is right for them to decide to Sell their Property. So what are the Elements of a proper Direct Response Marketing Piece, Mailer, Newsletter, or Postcard? What is the proper of Integration Value Reports to induce and entice Conversations? Value Report: “23 Questions to Ask a Real Estate Agent before hiring them to list your Home in City, State” in Word Doc and PDF.

Not Required - Creating Videos using your Computer and Built-In Webcam or Screen-Casting - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021
There is a type of Video you can start creating called Screen-Casting that uses the power of your Computer and Built-In Webcam. You can frame yourself properly and even have slides, pictures, listings, or documents to narrate and educate your clients on your listings; On the Buying Process; On the Selling Process; or on How to locate the proper type of properties in your area. Consider using Free tools to records all kinds of videos that you can share on Social Media or on YouTube.
Could be Useful: Understanding the Rule of Thirds when shooting Videos of people - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

In this 2’:45” video we will learn one of the most important aspect of framing people when taking pictures of them as well as video. It is called the Rule of Thirds and it explains where best to position the eyes and head of yourself or of those you are shooting in the frame of your Camera or Smartphone. This process is called Framing People and Objects, but it is most important when involving people.

Could be Useful: How to Frame people properly when shooting Videos of them close-up or far away - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

The instructor in this video (unfortunately I do not know his name) explains proper head to toe framing of subjects being videographed from far away to very close up shots. It is important to keep your eyes on the eyes of the subject and keeping them in the top third of the frame following the Rule of Thirds, and to also not cut your subjects of at awkward joints.

Could be Useful: Do-it-Yourself Lighting Contraption for the Real Estate Savvy Photographer - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

This 24' video will help Real Estate Agents construct their own lighting devices so when they are on the road, and they must take pictures and videos of their Real Estate Listings, they have some adequate and powerful lights. This is a Do-it-Yourself Video and is not meant as a replacement for more powerful lighting systems available for purchase out there - but if you start here you will then appreciate and know what to do next for all your lights involving Real Estate Photography and Videography.


Not Required - Example of a Market Report Video - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

One video agents ought to consider doing every 3 to 4 months is an updated Market Report for the Real Estate Conditions in their Farm Areas or Neighborhoods. The above video is such an example put together by David Tovar with EXIT Castillo Realty in Oxnard, California.

Not Required - Example of 2-Way Conversation on Video - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

This is an example of a video in which 2 parties interact and converse about a topic in Real Estate that helps the viewer understand the how to purchase land for example.

Not Required - Example of Agent Intro Video - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

This is an example of an Agent Intro Video rendered by a professional studio.

Not Required - Angela Powell Talking about the Struggle of doing Video - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

In this 3 minute Video Angela Powell talks about the struggle of doing video and not being judged. This inspirational Video gives us insight on what goes on when the fear of doing video grips us. Angela Powell with EXIT Team Realty.

Not Required: The Experience Economy by Joseph Pine - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

Clip from a Ted Talk given by Joseph Pine on the shift to the Experience Economy - Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

Inspirational Not Required - I Dare to Wake up with Gratitude on my Mind - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

I Dare to Wake Up with Gratitude in my heart

Strategy Video Not Required - The Factors to saying "Yes" - The Science of Persuasion - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021
In this 11' video Robert Cialdini and Steve Martin discuss the 6 major elements in the Science of Persuasion - they call them shortcuts. These ideas, when used authentically, help you the Real Estate Agent to become an advisor to your clients and a better listener. Remember, as Real Estate Professionals, we are not in the business of Selling - we are in the business of engaging...
Strategy Video Not Required - Webinar Open House Canvassing Strategy and Checklist from David Tovar - Week 7 of #8WeekSuccess - Shared Jan 22nd, 2021

In this EXIT Webinar David Tovar shares his insights on using Open Houses to not only take care for his Sellers, attract Potential Buyers, but to also Prospect for Future Sellers in the same neighborhood. This is called Neighborhood Canvassing with an Open House.

Inspirational NOT Required - 28 Minutes of Powerful Affirmations - Nourish your Spirit Daily - Week 7 of #8WeekSuccess - shared Jan 22nd, 2021

This is a 28 Minute Video filled with Powerful Affirmations to nourish your Soul on a daily basis. You must believe that you are in harmony with your being in order to do meaningful good work and pursue your dreams. You must believe that "You can" in order for your Goals to submit to your will. Here are some examples of daily affirmations: "I am Motivated to radiate Beauty around me!"; "I can Achieve Anything I set my Mind to!"; "I live daily in the Presence of Gratitude!"; "I am surrounded by Love wherever I am!"; "I Seek Progress and forgive myself for NOT being Perfect!"; "I am Fierce and Tenacious towards My Success!"

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For The Private and Personal Use of Participants in Dec-Jan 2021 #8WeekSuccess Boot-Camp! 
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Week 7
Jan 22nd, 2021

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Gratefulness - Abundance - Love
In this 2’ inspirational video the theme of Gratefulness repeats itself and is connected to Abundance, Love, and the energy of uplifting others in our lives. We see the world through filters, and are not aware that we are imposing on ourselves how we see things – Negativity brings more negativity – Abundance spreads and is returned with more abundance…
On the Creative Process and Perseverance by Ira Glass
How do you approach the Creative Process and become more accomplished? In this insightful video Ira Glass shares insights between the distinction of doing Good Work and our Taste and Ambition; they will not match as we endeavor to get better, but the volume of work we do with passion closes that gap. Perseverance is our friend – we must embrace it! Thank you Ira Glass for your wisdom.
I Discipline my Mind and my Emotions

I am the one who decides; I am the one who will push myself; what matters is what is in front me and I will go all out… I can, I Can, I CAN, and I WILL…

Add-On Video: Understanding the Role of Credit, Loans, Interest Rates, and Cash in our US Economy - NOT Required Viewing

In this insightful 31' video Ray Dalio, Philanthropist and World largest Hedge Fund Manager, explains the role Credit, Loans, Debt, Interest Rates, Cash, and Earning influence our economy. This type of understanding is very important for our Real Estate Professionals to comprehend - they are, after all, the front line of all Real Estate Transactions.


For The Private and Personal Use of Participants in Dec-Jan 2021 #8WeekSuccess Boot-Camp!


If you are not Falling You are Not Learning - Lesson on Resilience

This is Katherine Beattie, the first Woman to do a Wheelchair Backflip, let her teach us some lessons on Resilience. Your Real Estate Career will require a huge dose of Resilience and Persistence. I can share that I thought Katherine's biggest challenge was to be in a Wheelchair, yet she illuminates that her Biggest Adversity was Needing and Wanting a Wheelchair and Not Being able to have one... But the idea that she reinforced in me was that falling is part of learning - Way to Go Katherine Beattie, you make this world a better place...
What Makes a Good Life? by Robert Waldinger
What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone – but, according to psychiatrist Robert Waldinger, you're mistaken. As the director of 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and satisfaction. In this talk, he shares three important lessons learned from the study as well as some practical, old-as-the-hills wisdom on how to build a fulfilling, long life.
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The enclosed files and videos are for the personal use of the training participants attending today's Workshop. These files may not be shared, copied, reproduced, or used at any other event or gathering without the expressed permission of the Real Estate Web Trainer, LLC. and of Key Yessaad. Unauthorized duplication of this program, book, handout, outline are illegal under international copyright laws. No part of this program may be reproduced, transmitted, transcribed, stored in a retrieval system or translated into another language in any form, by any means, without the written permission of the Real Estate Web Trainer, LLC. and of Key Yessaad.