Important Real Estate SEO Glossary Terms Real Estate Agents Must Know to Enhance their Internet Presence, Online Marketing, and Digital Visibility.
I have decided to embark on a project in which I give short definitions for 'Internet Marketing Terms' that Real Estate Agents must become familiar with. The main idea is to demystify the main concepts in Real Estate SEO and bring it into the light of understanding. The focus will be primarily on Real Estate and its relationship to Internet Marketing, Lead Generation, Web Services, Internet Ranking, and Social Media. Remember this is an ongoing project and this Glossary Page will grow on a weekly basis.
Age or Domain Age: Once a Real Estate Website Domain starts containing pages and being crawled by Spiders, it starts aging. This is Not to be confused with the date of purchase of the domain from a Registrar - forwarding a domain does not count either. Search Engines rely on this factor amongst other SEO triggers in their ranking and indexing algorithm - so it is wise not to jump from domain to domain, and to have a long term content vision for your Real Estate Website.
Hashtag: A word, but more often, a short phrase with no spaces preceded by the hash sign (#), also called the pound sign. Hashtags are used on Social Media to denote a Special Topic open to all to follow whether or not you are friends with them. Hashtags are very popular on Twitter and have found their way in Google+, Pinterest, and with limited support on Facebook. Location Based Hashtags make the most sense in Real Estate such as #BeaufortRealEstate.
Inbound Link: It is a hyperlink from a 'related industry' website that points a link to a web page in your Website. Say a Real Estate Colleague or Mortgage Specialist decide to hold an Open House with you, then write blogs talking about you and share a link to your website - that would be an example of an InBound Link to you. Search Engines takes cues from such links but abhor those who try to manipulate the process by creating fake blogs or pages just for the purpose of Inbound Links.
PPC or Pay-per-Click: The Advertising System that Real Estate Brokers and/or Agents employ to place ads in Search Results of Google, Bing, or Yahoo that only trigger a cost once a visitor clicks on the Ad. The Real Estate Company who places the Ads will have a daily budget of say $15, targets some specific Keywords, and bids for the clicks say $1.50 and after 10 clicks the Ad will not appear in the search for that day. Google Adwords is an example of such a venue.
URL: Acronym that stands for Uniform Resource Locator, or simply Web Address. Every Web Page, Picture, Video, and Web Object has a unique URL. You can find the URL by using a Browser Software that will make it visible in the Browser Window and usually starts with http://..., www..., or something similar. Real Estate Agents who blog regularly will offer hyperlinks that point to URLs in their website relating to Listings, Neighborhoods, Lists of Homes for Sale, etc.
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