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by Key Yessaad (PDF version)
Question: I am the Real Estate Broker of my office – what are my SEO Responsibilities?
Strange Question – Right!?
 Well; not really… As the Broker of your Real Estate Agency your job is to provide the best experience for your customers. You have been doing all you can to attract Real Estate Buyers to your Website but you may have neglected the needs of your Sellers.
Isn’t it your job to provide the best Marketing for your Listings?
Sellers want you to be the loudest Bullhorn for their property – they need to sell their home quickly and for the highest price; they hire you to create the noise necessary for their property to help it sell quickly… Are you offering them that needed visibility?
And is there a more visible medium than the internet?
As the Broker you must understand the fundamentals of SEO – yes it is a term that has been tarnished by many but its essence is simple: “Search Engine Optimization” means that your website is visible high enough so that the consumer who search on Google, Bing, or Yahoo can interact with you.
For the consumer SEO is very simple - “if I find you on Page 1 of Google I may do business with you!” – This sucks right? well: Consumers like that their internet experience can shield them from Salespeople until they are ready to transact; they like the power of searching and doing their homework so they don’t get rushed into a sale – do you blame them?
So what are some of your SEO Responsibilities as the Broker of your agency?
- Understand that many SEO companies want you to remain in the dark as to the topic of Internet Marketing and therefore sell you programs that keep you in bondage. You must educate yourself and use your inner sphere of successful Internet colleagues to point the way to the right strategy; Ignorance is no longer a valid excuse…
- Understand that Facebook/Twitter/Social networking are not SEO per-se and have little direct effect on your website Organic Ranking – they are important if placed in the right context of your Internet Strategy. Don't confuse your activity on Facebook for high visibility in Google…
- Understand that the Buck stops with you: You are the Broker and therefore are responsible for both being visible at the market level and also at the agent level… and yes I mean online – if I search for “Lexington SC Real Estate” or “Beaufort Real Estate Agents” – it is your job to guarantee that your agency is on Page 1 or 2 of Google; How you do it is a combination of education and partnerships with the right vendors.
- You MUST have a Mission Statement for your Business – make sure it is dynamic and provides direction and focus for your business commitments. Here is a non-Real Estate sample: “Brentwood Community Service Center provides basic need services to the homeless of Brentwood, Ohio so that they may become self sufficient and get back on their feet.” I have picked an example that has nothing to do with Real Estate to force to design one for your agency – so what is your vision?
- You Must Focus: Are you selling Real Estate everywhere? Many Brokers' Ego dictates that they pretend to be Real Estate wizards in all markets! But the reality is simple you can only be the Real Estate Expert in your Local Market – Can you accept that?
- Create a Network of Colleagues and Solution Providers – many will simplistically call this link-building but that suggests that the effort is 1-dimensional. You ought to see it a building Real Estate Alliances that serve your customers first. Many Brokers fail to do this because of greed – they desire to have a percentage of every Real Estate transaction whether it occurs in their market or not (Referrals) and become isolated islands on the Internet. Are you an island in the Google-Sphere?
- Writing/Marketing is SEO: Good content with proper links builds your visibility and drives Google to you… I know what you are thinking: what content you ask? look at the description you write about your current listings; are they adequate? do they help the consumer get a good sense of the property; are the pictures sharp enough and full of details; Remember: Marketing is telling a story!
The technological forces of change are being embraced in droves by your customers; Brokers must find the time to balance the traditional methods of Real Estate Services and enhance them with Internet Visibility; it is not an either/or proposition – it is an and/and paradigm.
Focus on this Essential Real Estate Internet Objective: “It is central that you bring your Real Estate Internet Services in-house and within your control; make it a daily habit to implement Internet Marketing Solutions that solve the problems and aspirations of your Real Estate Buyers, Sellers, and Investors – embrace your Internet Visibility; and don't be confused by Real Estate SEO!” - Stay in touch on Real Estate Internet Marketing and Key on Facebook!
"Drive your Real Estate Knowledge – Don’t let SEO drive your confusion!" - Key Yessaad
Real Estate Internet Marketing and SEO Trainings by Key Yessaad - Your Search Engine and Google Mentor
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"Thank you so much for offering this training on web strategy. It is great to see your passion and enthusiasm. I would recommend any agent that has the time and energy to invest in their web strategy and their business to sign up for the next class available with Key. In fact I would recommend it sooner than later because one day soon Key will figure out the info is near priceless and he might try to charge what it is worth! (Ha Ha) You can pay thousands to the big SEO companies or you take the classes offered by Key and do it yourself." - Jason Jacques, Broker/Owner of Exit Realty in Brevard NC - Brevard NC Real Estate
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"Key, thanks again for the outstanding training/information/guidance/and “kick in the pants” you provided yesterday, March 19 for the EXIT agents in the Columbia area. Your enthusiasm is tremendous and the knowledge agents now have will allow them to properly position themselves in their respective markets. We look forward to seeing you again in May!" - Craig Summerall, Broker/Owner Exit Real Estate Consultants, Lexington SC. Attended Real Estate Blogging Strategy in Columbia SC Thursday March 19th. Lexington SC Real Estate
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"Key not only shows you how the internet and Goggle work, he also teaches you everything you need to know to start building Goggle visibility for your web-site. Every class has an action plan for the student to implement. The methods and techniques are valid and verifiable. The potential power of understanding and implementing the strategy is unlimited. read more..." - Joe Nester - Broker/Owner Exit Agapé Real Estate Services. - West Columbia SC Real Estate
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Upcoming Real Estate Trainings:
Lexington Columbia SC Real Estate Social Networking Training Thursday January 21st 2010
Clarksville TN Real Estate Training - Internet Marketing Success February 1st 2010
Nashville TN Real Estate Training - Internet Marketing Success February 2nd 2010
Manchester TN Real Estate Training - Internet Marketing Success February 3rd 2010
Web Link: SEO Responsibilities and Internet Visibility for Real Estate Brokers
PDF Link: SEO-Responsibilities-for-Real-Estate-Brokers.pdf
Quote: "It’s not the medium – it’s the Story; It’s not the internet – it’s the Story; It’s not your office – it’s the Story; Tell me a Story and I will become your customer…" - zenkey
Real Estate SEO, Real Estate Websites, Real Estate Organic Visibility, SEO Marketing for Real Estate, Real Estate Internet Marketing, Real Estate Web Exposure, Real Estate Internet Presence, Real Estate Internet Trainings, Real Estate Google Marketing
 From Key – Real Estate SEO Trainings and Internet Strategies. My name is Key Yessaad and to train, motivate, and coach Real Estate Professionals triumph on the internet is my passion. I specialize in focusing Realtors on competing online and understand the key elements of Real Estate SEO Marketing. My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Posts on a Greater Town Board for Real Estate Internet Marketing Ideas and Trainings.
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