Real Estate Listings and Google Maps - Innocuous Right? Think Again!

Real Estate Listings and Google Maps - Innocuous Right? Think Again!

Big changes happen with a whimper at times and many are not prepared for the consequences of their implementation – some call that The Frog Effect; look it up – it will illuminate the intricacies of Human Behavior.

Google integrates Real Estate Listings within its Google Maps Platform. The Masters of Simplicity have done it again and the consumer is going to love it; they will welcome a venue that keeps Real Estate Agents at Arm’s Length - at least in beginning of their Search. Some Realtors and Industry leaders may even fear it – but it is here; so let’s understand it and embrace it!!!

Want to have a look at it – go to Google Maps (http://maps.google.com/) and in the Search Bar type in for example (Brevard NC Real Estate) – it will look something like this:

So what does this change mean:

1. If you built a website in order to attract Buyers, and are spending lots of money on Ad clicks you should worry. That model will continue for some time but as the consumer finds that they can perform all of their Searches on Google Maps why bother then with websites that require registration in order to have access to the information.

2. In effect your website has a new competitor… now there are hundreds of other competitors – but many view Google as the greatest force on the internet. The Million Pound Gorilla – and the consumer currently trusts the Google Brand.

3. Will Google Monetize from this model – ABSOLUTELY!!! in fact the biggest share of Marketing Real Estate is made by Google. Google has been in the Real Estate Business for Years – many failed to notice that Click-Marketing is a brilliant model that pits agents and agencies against each other and the highest bidder Wins (some say the Highest Bidder Loses – you decide!!!)

4. The Search for properties in Google Maps is simple – it combines simple Search Criteria that users love with powerful mapping. How is your Search in your website? Have you integrated that horrific Search Page that comes with your MLS in your website thinking that more is better. Remember that Google succeeds because it offers simplicity…

I say you can make Google your friend!!!

1. FACT: The consumer loves working with Professional Real Estate Agents who offer great value – I see it day-in and day-out; in fact those professionals account for almost 85% of all the Real Estate Transactions. Keep investing in your Professionalism and offer Superb Customer Service.

2. FACT: The Consumer is tired of Agents who have 2 or 3 jobs on the side and are doing Real Estate as a Part-Time venture; few can manage it and do a good job but some of these agents harm the reputation of all REALTORs and the standards of Professionalism should be raised not lowered; and it all starts at the brokerage level!!!

3. Two Thirds of your business should be focused on Listings. Help your Sellers and you will get the Buyers. Your Sales Force should be properly trained on both Internet and Traditional Marketing. Putting a Listing in the MLS is NOT enough…

4. Focusing on Listings forces you to be connected to the community – Have a clear Listings Services Agreement and offer Performance Guarantees. STOP being the next Mediocre REALTOR – elevate the game of your agency and serve your Real Estate Sellers.

5. The Google Maps integration of Listings will mean that Listings Agents are going to get the majority of the calls from potential Buyers; design the remaining third of your business around strong Buyers’ Agents with High Ethics and with Strong Customer Service. Evaluate their performance and seek input from your clients. Entertain having a Chinese wall between the 2-sides of the transaction – this usually angers many agents and agencies but it is high time we place it on the table as an industry.

6. Remember: We never market a listing by itself we market it within the community, neighborhood, town, etc… You MUST become the Community Expert; from schools, to jobs, to city council ordinances, etc… – you are the listing expert because you are the community expert.

7. Open up your website and offer more data for your Buyers such as Price Reduction History, Property History, Community Information, etc…

The points I offer for your review are few and by no means are they comprehensive – please share with me your views and your insights… I especially welcome Industry Leaders to become much more engaged and not just critiques – share with your colleagues Solutions that benefit the Real Estate Consumer.

An Essential Real Estate Internet SEO Objective: “It is central that you bring your Real Estate Internet Services in-house and within your control; make it a daily habit to implement Internet Marketing Solutions that solve the problems and aspirations of your Real Estate Buyers, Sellers, and Investors – embrace your Internet Visibility; and don't be confused by Real Estate SEO!” - Stay in touch on Real Estate Internet Marketing and Key on Facebook!

"Drive your Real Estate Knowledge – Don’t let SEO drive your confusion!" - Key Yessaad

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Real Estate Internet Marketing and SEO Trainings by Key Yessaad - Your Search Engine and Google Mentor

"Thank you so much for offering this training on web strategy. It is great to see your passion and enthusiasm. I would recommend any agent that has the time and energy to invest in their web strategy and their business to sign up for the next class available with Key. In fact I would recommend it sooner than later because one day soon Key will figure out the info is near priceless and he might try to charge what it is worth! (Ha Ha) You can pay thousands to the big SEO companies or you take the classes offered by Key and do it yourself." - Jason Jacques, Broker/Owner of Exit Realty in Brevard NC - Brevard NC Real Estate

"Key not only shows you how the internet and Goggle work, he also teaches you everything you need to know to start building Goggle visibility for your web-site. Every class has an action plan for the student to implement. The methods and techniques are valid and verifiable. The potential power of understanding and implementing the strategy is unlimited. read more..." - Joe Nester - Broker/Owner Exit Agapé Real Estate Services. - West Columbia SC Real Estate

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Web Link: Real Estate Listings and Google Maps - Innocuous Right? Think Again!

Quote: "The moment you transcend the limitation of your mind and stop calling the Internet 'Technology' – you will learn to become an Internet Marketer and compete as a Strategist." - zenkey

Real Estate Internet Ideas, Real Estate SEO, SEO Marketing for Real Estate, Real Estate Internet Marketing, Real Estate Blog Marketing, Real Estate Web Exposure, Real Estate Internet Presence, Real Estate Search Engine Visibility, Real Estate Internet Trainings, Real Estate Google Marketing, Real Estate Web Trainer, Real Estate Success, Real Estate Websites, Real Estate Blogs

From Key – Real Estate SEO Trainings and Internet Strategies. My name is Key Yessaad and to train, motivate, and coach Real Estate Professionals triumph on the internet is my passion. I specialize in focusing Realtors on competing online and understand the key elements of Real Estate SEO Marketing. My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Posts on a Greater Town Board for Real Estate Internet Marketing Ideas and Trainings.

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The Internet is not Technology - it is a Strategy

"The moment you transcend the limitation of your mind and stop calling the Internet 'Technology' – you will learn to become an Internet Marketer and compete as a Strategist." - zenkey

“At times our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.” - Albert Schweitzer

"The world has the habit of making room for the leaders whose words and actions show that they know where they are going." - Napoleon Hill

"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." - Charles Mingus

"Are you Leading or are you working transactions? Those of you who have chosen to be the Brokers/Owners/Leaders of your team or office maybe too closely focusing on transactions and failing to develop the leader within – Remember: Leaders Push the Boundaries of the Possible – have you pushed any lately? Have you pushed any within yourself?" - zenkey

"If you focus on Everything you will know Nothing – design your website around the specifics of your expertise and your customers will cherish you." - zenkey

"If a woman (man) will begin with certainties, she shall end in doubts; but if she will be content to begin with doubts, she shall end in certainty." - Francis Bacon

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Key Yessaad - Broker Agent Member of Distinction - Endorsed Educator

Real Estate Trainer and Internet Strategist.
To train, inspire, and coach Real Estate Professionals succeed is my passion. I specialize in Internet Marketing with and emphasis on Google Visibility and SEO. My Trainings and Internet Strategies intersect with powerful ideas and Plans of Actions that produce results. Google me or Call (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Follow me on FaceBook or Twitter.