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9.44% may seem like a small number but it is a number that is keeping Google from holding the 75% Search Engine Volume it had a few months back; in fact it has brought it to between 70 and 71% – a number worth the respect of all… with the advent of Bing MSN/Live gave way to a 6% Internet Search Volume to a respectable nearly 10% – NOT too shabby for a couple of months under Qi Lu leadership…
Ever since Qi Lu became Microsoft hired gun for Bing he has brought an insane work ethic and the results are starting to show… The article I am enclosing is worth your time – it illuminates the landscape of Internet Marketing; a very important ingredient in Real Estate Marketing.
hint: Google does take Qi seriously… We live in interesting times…
A hired gun by Microsoft, in focused pursuit of Google
by MIGUEL HELFT
 Qi Lu knows as well as anyone just how difficult it is to take on Google.
For nearly a decade, Mr. Lu played a leading role in building Yahoo’s Internet search and advertising technologies. The effort was so important that Yahoo backed it with billions of dollars to acquire companies, hire armies of engineers and develop and run its own systems. Yet Yahoo fell further and further behind and many analysts said the company was simply outgunned by Google.
Mr. Lu, who is 47, left Yahoo 14 months ago, but now finds himself once again leading the charge against Google. This time, he is backed by a patron that vows to spend even more than Yahoo did on the mission: Microsoft.
“It’s an unfinished mission that I would like to work on,” he said.
The challenge for Mr. Lu and his team remains enormous, and success appears improbable. But since Steven A. Ballmer, Microsoft’s chief executive, tapped him to become president of the company’s online services division in December, Mr. Lu, a self-effacing engineer who is one of the most private and atypical executives in the upper ranks of the Internet industry, has earned the confidence of Microsoft’s troops and helped to bring a dose of optimism to a beaten-down team.
Possessing unusual stamina and a maniacal work ethic, he has pushed his team hard to give Microsoft an important victory. In nightly 9:30 meetings over several weeks, he leaned on his managers to find creative ways to structure a sweeping and complex partnership with Yahoo. The deal, signed in July, will give Microsoft something it has coveted for years: a vastly larger audience that will make Bing, its search engine, the runner-up to Google.
But Mr. Lu and his team will have a lot of running to do. Even after adding Yahoo’s search traffic, Bing’s share of the search market will be less than half as big as Google’s. Closing that immense gap will be difficult, in part because most users are happy with Google, which is constantly improving its search service.
In a lengthy interview last week at Microsoft’s headquarters, Mr. Lu said he was not underestimating the challenge. But over time, he said, Microsoft has a chance to offer a service that is different and compelling enough to compete effectively.
For Microsoft, succeeding in search is vital to the company’s long-term health. For Mr. Lu, it is a mission he felt obligated to take on.
“I do think that this is answering a call to duty,” he said. Wearing a Bing T-shirt tucked into jeans held up by a black leather belt and wearing brown sandals and white socks, the wiry Mr. Lu looked more like an engineer than a senior executive.
And with an engineer’s logic, he laid out his reasons for returning to the fray. Search determines where users go online, and search advertising is the most powerful economic force on the Internet. The business is too important to be controlled by a single company, he says.
Having grown up poor in China, Mr. Lu said, he feels duty-bound not to squander the rare opportunity he was given. He was raised by his grandparents in a rural village with no electricity or running water.
His intelligence got him into Fudan University in Shanghai. After finishing his master’s degree in computer science, he attended a talk given by Edmund M. Clarke, a professor of electrical and computer engineering at Carnegie Mellon. Impressed by Mr. Lu’s questions and research, Professor Clarke invited him to apply to a doctorate program.
Mr. Lu, who earned about $10 a month teaching at the university, could not afford even the application fee, so the professor arranged for the fee to be waived and Mr. Lu was admitted.
Mr. Lu says the challenges he faced growing up turned out to be a blessing: “You can say it’s harsh, but it teaches you so many things.”
After earning his Ph.D. in 1996, he went to work at one of I.B.M.’s prestigious research labs.
He was lured to Yahoo in 1998. A few years later, as Google and Yahoo squared off, he headed the development of Yahoo’s search and search advertising technologies.
By all accounts, Mr. Lu poured his heart and soul into the mission. Hired as an engineer, he rose through the ranks not by personal ambition but rather through sheer intellectual ability and his willingness to take on ever larger roles. Eventually, he ran a team of about 3,000 engineers.
“He shunned the limelight, but he was considered one of the stars of Yahoo,” said Tim Cadogan, the chief executive of Open X, an advertising technology company, who worked closely with Mr. Lu at Yahoo.
Mr. Lu’s colleagues at Yahoo and Microsoft say his intellect is matched only by his work habits. He sleeps three to four hours a night. One most weekdays, he wakes up around 4 a.m., goes through his e-mail and runs four miles on a treadmill while listening to classical music or watching the news.
He prefers to be in his office between 5 and 6 a.m. to have uninterrupted time to prepare for his day. He is often sending e-mail to his staff until midnight or later. (Mr. Lu, who is married and has two daughters, reserves much of the weekend to spend with his family.)
When he first met Mr. Lu, Jeff Weiner, a former senior executive at Yahoo who worked closely with him for years, thought his punishing schedule was not sustainable. But Mr. Lu’s manager brushed aside Mr. Weiner’s concerns, saying “That’s just Qi,” (pronounced Chee).
“I look back on that because of the number of people who came to me since to express concerns, and I said ‘that’s just Qi,’ ” said Mr. Weiner, who is now chief executive of LinkedIn, a social networking site. “He is not wired like everyone else. Anyone else doing that would be burnt to a crisp, but Qi was one of the most productive people I’ve ever worked with.”
His work ethic and intellectual ability have earned him praise from rivals. “I have the highest respect for him,” said Udi Manber, a vice president of engineering for search at Google, who worked with Mr. Lu at I.B.M. and Yahoo. “He is probably the best competition I can have.”
Mr. Lu’s discipline also expresses itself as loyalty. On his last day at Yahoo, for example, a problem came up with a database, and he worked side by side with his engineers trying to fix it. He left only when, at midnight, his e-mail and network access were automatically cut off.
Furthermore, Mr. Lu declined to talk with Mr. Ballmer, who had become interested in meeting him, until after his long-planned departure from Yahoo because he thought it would be improper.
Mr. Lu was contemplating opportunities in venture capital and even thought of returning to China. But he changed those plans after Mr. Ballmer flew to Silicon Valley with two Microsoft engineering executives to meet Mr. Lu to informally discuss the search business.
Mr. Ballmer was immediately smitten.
“He walked out of the room and I’m talking to the other two guys and I say, ‘God, I think we ought to talk to that guy about coming to Microsoft,’ ” Mr. Ballmer said in an interview. They immediately called Mr. Lu on his cellphone, Mr. Ballmer said. “He came on back, and we started the dialogue about him joining the company, which eventually bore fruit.”
Mr. Lu knows it will take much longer for his own mission to bear fruit. “There is lots and lots and lots of work ahead of us,” he said.
Mull over these ideas: “It is crucial that you bring your Internet Services in-house and within your business control; make it a daily habit to implement Internet Marketing Solutions that solve the problems of your Real Estate Buyers, Sellers, and Investors – embrace your Internet Presence.” - Stay in touch on Real Estate Internet Marketing and Key on Facebook!
Real Estate Internet Marketing Trainings by Key Yessaad - Your Search Engine Guide
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"Key: I am so glad that our regional owners brought you in to train us. It is always very frustrating when you know there has to be a way to do something, but can't get there on your own. It's even more frustrating when you are the broker and agents are looking to us for all the answers. Your internet strategy class was extremely informative and a HUGE RELEIF! I now know how to control my internet marketing to build and expand my business and to give my sellers the service they deserve. Thank you! I look forward to your next training." - Tishia Morris - Sevierville NC Real Estate Broker/Owner. Attended Real Estate Web Strategy Training in Knoxville Tennessee July 16th, 2009.
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"Key not only shows you how the internet and Goggle work, he also teaches you everything you need to know to start building Goggle visibility for your web-site. Every class has an action plan for the student to implement. The methods and techniques are valid and verifiable. The potential power of understanding and implementing the strategy is unlimited. read more..." - Joe Nester - Broker/Owner Exit Agapé Real Estate Services in West Columbia SC.
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Web Link: Is it Bing or is it Qi Lu? Should Google take Qi Seriously?
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 Key Yessaad – Real Estate Trainings and Internet Strategies.
To train, inspire, and coach Real Estate Professionals succeed is my passion. I specialize in training Realtors to compete online. My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials.
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