|Posted by Key Yessaad on August 27, 2012 at 8:00 AM|
There is never real good news about failure, but it is a fact that it is rampant in the Real Estate Business. The worst kind of failure is ‘the perception of failure’ and many Real Estate Agents are paralyzed by it – and this fact lends itself to potential opportunities. Take prospecting for example; we know that a typical neighborhood of 500 homes will have a typical turnover of 4% to 6% or 20 to 30 homes per neighborhood. In other words 1 in 20 homeowners is thinking or preparing to list – this translate to getting about 19 No’s for every potential Yes. The 19 No’s that an agent gets while door knocking should be expected and not viewed as a rejection or failure; these are expected No’s. Yet many agents door knock with the illusion that success means getting a Yes for every second or third door (this is lunacy). This illusion of failure, which not failure at all, cripples many agents and they end up quitting before truly giving prospecting a chance; the failure is not the No’s – the failure is the quitting.
Key Yessaad, Real Estate Internet Strategist