|Posted by Key Yessaad on November 3, 2012 at 8:00 AM|
Thinking and Doing are not always connected logically, in fact for many there is a forest without a clear trail between them. Lots of managers and professionals struggle threading ‘Thinking’ with the right ‘Doing’ and on the flip side, many get into the doing without clarity of what they should be doing. Peter Drucker puts the role of a manager this way: ‘A manager is responsible for the application and performance of knowledge.’ Good managers design or are given well crafted job descriptions that have been clearly defined (Thinking) and it is their role to implement the job at the highest performance possible (Doing.) The challenges in the Real Estate Industry is that our Brokers and Agents are not only responsible for performing well, they are also responsible for crafting their job descriptions – and some of them have a vague notion of what their job is. They fail to work on the ‘thinking’ required that defines their role as a Real Estate Professional, and start working with the assumption that their job is selling Real Estate. We need to help our Brokers and Agents design powerful job descriptions (Business Plans) that will help them thrive using their talent, experience, and entrepreneurial skills.
Key Yessaad, Real Estate Business Strategist