|Posted by Key Yessaad on September 25, 2012 at 8:00 AM|
The economic recession and Real Estate slump of the past 5 years required many brokerages to make tough decisions; marketing budgets were shrunk in order to keep the doors open; administrators were either let go or saw their hours reduced drastically; and most if not all funds for local community outreach, events, or young team sponsorships were decimated. The difficulty with a rebounding market, although a slow one, is many brokerages are still shell-shocked and are not ready to re-establish the necessary funds to regain a foothold – and those who do are gaining an edge. Let me share an example: There is a broker who used to have a sizable presence in local Real Estate Magazines, cut it during the recession to near zero, and still believes that local visibility in magazines is near zero – the problem is he did not check, he just kept using the information of years back to continue to validate the inaction of today. Re-engagement and statistics will be a better guide than historic assumptions – get to know your business again; you may be surprised at the opportunities you are missing.
Key Yessaad, Real Estate Business Strategist