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Websites nor Technology have changed the need for Effective Communication from your Real Estate Customers

Posted by Key Yessaad on April 17, 2013 at 8:00 AM Comments comments (0)

Face Time with potential customers, or what I call face-to-face Marketing is the ultimate goal of all your technology, websites, and web services. You hear everyone say that the internet and technology are changing everything, yes but they are not changing the Fundamental Rules of Business, especially in Real Estate – the major focus of a successful Real Estate Practitioner is, and always will be ‘The Getting of Good Marketable Listings!

&...

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The Paralyses of Local Real Estate Expertise and SEO Visibility

Posted by Key Yessaad on April 14, 2013 at 8:00 AM Comments comments (0)

Real Estate Professionals must have a multi-layered Internet Marketing Bio, and even when they learn how to write one, and where and how to post it in the multiple Channels of Visibility, they come to face a type of Paralysis - The Fear of Loss.

 

No they are not afraid of losing something they have, or a market share they have already gained – No; they are afraid of losing market share they don’t have. I usu...

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Plan your Real Estate Marketing and your Website will follow

Posted by Key Yessaad on February 11, 2013 at 8:00 AM Comments comments (1)

Today is Session #9 of the i-FAStTRAC Real Estate Training and I will be focusing on Part 1 of The Fundamentals of your Web Containers. Real Estate Agents and Brokers purchase websites willy-nilly and for the most part by just focusing on the lipstick or what the salesperson tells them is going to be good for them. Few bother to have the practical knowledge of the fundamental elements that make websites great marketing tools, as well as visible vehicles for both Real Est...

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What is a Real Estate Internet Marketing Bio and how to make it zing?

Posted by Key Yessaad on January 30, 2013 at 8:00 AM Comments comments (0)

What is the purpose of an Internet Marketing Bio? The internet has allowed Real Estate Sellers and Buyers to use the internet as a Gatekeeper between them and Real Estate Professionals; a very empowering feeling. But the internet also offers Real Estate Professionals their ability to get to be known as well – ponder this idea: What if your ‘would-be customers’ wanted to meet before they meet you? Think about that! What would they use? Well; the i...

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SEO Training Session 6 - What do Web Spiders feed on?

Posted by Key Yessaad on January 29, 2013 at 8:00 AM Comments comments (0)

In today’s session 6 of i-FAStTRAC Real Estate Training I will focus on Spiders, also known as Web Crawlers, Indexers, and sometimes Bots. These little critters are released by Search Engines to feed on web information, index it, and then run it through the Search Algorithm that generates the Search Results Rankings. So what do these fuzzy lovable critters feed on? Does your Real Estate Website offer the right nourishment? but more importantly –...

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The Psychology of Search Engines - Key Session 5 of i-FAStTRAC

Posted by Key Yessaad on January 28, 2013 at 8:00 AM Comments comments (0)

Session 5 of i-FAStTRAC Real Estate Training will have two main topics – Kevin will start the agents on The Fundamentals of Real Estate Prospecting, and I will be weaving through that topic The Psychology of Search Engines. In order to learn the proper ingredients of Internet Marketing, SEO, Web Services, and Internet Lead Generation Real Estate Agents must come to understand the Psychology of Search Engines like Google, Bing, and Yahoo. The description of t...

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Key Training today on the Verbs of The Internet

Posted by Key Yessaad on November 30, 2012 at 8:00 AM Comments comments (0)

Today is Session 3 of my Series Real Estate Web Strategy Success; I will be focusing on three concepts: 1. The Verbs of the Internet, also known as Hyperlinks; 2. The concept and creation of Dynamic Landing Pages; and finally 3.Squeeze Pages and their importance in generating new leads. Real Estate Agents and Brokers must learn to go beyond getting a Website, putting some lipstick on it (CSS) and hoping for the best; Our Agents and Brokers need to de...

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Conflict over Google+ will arise between Brokers and Agents

Posted by Key Yessaad on November 11, 2012 at 8:00 AM Comments comments (0)

2013 will be the year when Google Plus Local will cause many Real Estate Brokers and Agents to have major conflicts. It has already started but I predict it will be more pronounced in the coming year – so what’s the problem? Many Real Estate Agents are savvier about Internet Marketing, SEO, and Social Media than their Brokers; so when they notice something happening on the internet they tend to embrace it more quickly. Google has launched an initiative in whi...

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Real Estate SEO Web Strategies Advanced starts August 31st

Posted by Key Yessaad on August 31, 2012 at 5:50 AM Comments comments (0)

Session 5 through 8 of Real Estate Web Strategies Advanced starts today on Kevin Ahearn’s Live Interactive System. The Series was designed for Real Estate Agents and Brokers who understand the proper tools of their Web Containers (Websites), and now have embarked on a journey to rank for their primary keywords. SEO, or Search Engine Optimization, is driven by two (2) fundamental ideas: Your Website (Content) and the links that come to you (Back-Links). Of course th...

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Session 4 - Blogging, Social Media, SEO, and Internet Traffic

Posted by Key Yessaad on April 20, 2012 at 8:20 AM Comments comments (0)

This Friday we come to Session 4 of 4 in our series Real Estate Web Strategy Success. In this 2 1/2 hour session we will focus on the concept of Blogging Strategically not just for its SEO Benefits and Google Visibility, but to truly serve our clients as they visit our websites. Those who manipulate Social Media, Blogs, and Websites for ranking pur...

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Hyperlinks, Landing Pages, and Internet Presence - Session 3 April 6th

Posted by Key Yessaad on April 2, 2012 at 1:40 PM Comments comments (0)

This coming Friday, April 6th, is Session 3 of the 4-Part Workshop Real Estate Web Strategy Success. The session is tilted is ‘Hyperlinks, Landing Pages, and Internet Presence’ and will focus on the Verbs of the Internet. If the internet had a natural language its verbs would be Hyperlinks, commonly called Links; and just as verbs form the action of your natural language; hyperlinks are where all the action happens on Web pages, Blogs, and Search Engin...

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Who is Key Yessaad and Why Should I listen to him?

Posted by Key Yessaad on March 6, 2012 at 11:55 AM Comments comments (0)

Real Estate Internet Marketing and SEO are topics that cause anxiety at times with many Real Estate Professionals. This type of anxiety has been manipulated by many charlatans and even some vendors to take advantage of those for whom this is a dense topic; yet many Realtors cannot fathom working with their clients without the ability to offer them a Web Platform for Searching properties, asking questions, and interacting with Listings and Videos.

 

In this video I sh...

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Finding your Internet Pages SEO Mojo

Posted by Key Yessaad on January 5, 2011 at 9:00 PM Comments comments (0)

The blog today will be short but also useful – many who have had a website for many years and a deep Search Engine Index like to know what are their most powerful pages. Wouldn’t be also nice to know which of your indexed pages have the highest visibility for a specific keyword or search phrase?

The Geeks of this world use tools like Google Webmaster Tools and conjure such statistics, but let’s be practical it i...

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Real Estate Informational Search is Transcubational

Posted by Key Yessaad on November 29, 2010 at 8:45 PM Comments comments (0)

Real Estate Informational Search is Transcubational

November 29th, 2010 3:22 PM

There are 3 categories of Search Queries and all are driven by your would be customers’ Intentions – in this blog I introduce a new term that engenders a better grasping point as to the work of the Real Estate Marketer and her

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