Real Estate SEO Blogs by Key Yessaad

There is fact I do not advertise nor do I usually talk about and it is that I select four Brokers a year to coach, train, and help design an Internet Strategy that helps them grow their Real Estate Business. I am writing this Blog because a broker I respect, who had attended my trainings, a couple of months back called me and asked if I could help him think through his current strategy; we spent a couple of hours looking at it and I gave him his Homework for the next two months. He Thanked me then asked: “How do you make money? – its Saturday and you took my call and your trainings are not that expensive?”

I shared with him my vision but then thought maybe I ought to blog about this side of me not everyone knows.

Here are my reasons for why I do not advertise that I coach Brokers and Design Web Strategies:

a. Until a Brokers and Agents understands what “Internet Marketing” is they will continue to think that the Internet is about generating Leads. in fact the biggest fallacy is:

“Real Estate SEO allows you to generate Free Leads!” – So So Wrong!

Those who think that having an SEO Marketing Strategy is about Free Leads miss the whole point of the Internet – in fact they don’t even understand the concept of “Free!” – I shall write a blog in the future talking about “Free Marketing” and it shall reveal that Free equates Influence.

So my requirement has and will continue to be: until you attend my training on Internet Marketing you will not be able to grasp the purpose of your Website; My trainings are by Broker Invitation Only and are dirt cheap!

b. Your Website is only part of your Internet Strategy – most Brokers want to build a Website which is only 1/10th of a true Internet Marketing Strategy. Anyone can have a website – in fact every agent you meet has one; I call them Glorified Business Cards; I am not a Vendor and so I am not interested in that business. Many do not understand what I mean by the idea that I am ‘Vendor Agnostic’– for me it is simple: The website you have must have all the tools of success and your Vendor must offer it to you; but you website will not get you visible on the Internet until you have a Strategy.

c. The Internet will not rescue you if you are a Bad Real Estate Manager. I meet Brokers who think “if I only can generate more leads my agents will like me!” – False! First of all they don’t need to like you; they need to respect you! and you cannot buy respect – you can only earn it. I know of many brokerages who have a lousy Internet Strategy but have an awesome office and a great business. The Internet will not cure your ills.

d. Every time I coach a broker on their Internet Strategy I force them to prospect; in other words being physically part of the community. I view Internet Marketing as an Additional glue to your Real Estate Success – Not as the end all be all of a Real Estate Career. Good Agents are Good with or without a website.

e. When I said earlier that I select 4 Brokers, I really meant that they select me – in others they enter my life through my various presentations and trainings and I always say No at the beginning. I am not saying No to them – I am saying No to their lack of commitment. it takes work to develop a Web Strategy.

I am driven by success, passion, joy, commitment, intensity, and love – and I abhor mediocrity!

Connect with your colleagues and give more than your receive and your Internet Marketing and SEO will grow! This is a simple idea that I keep repeating again and again, and I see my colleagues growing their Real Estate SEO daily – and I love it!

Happy Blogging – Key Yessaad, Real Estate Internet Strategist