Real Estate SEO Blogs by Key Yessaad

The Chart below reveals that those who pursue a dual track strategy between Paid Search and Organic Visibility get rewarded almost twice as much as those who pursue only Pay Per Clicks. The Chart below is from a research report done in 2007 by iCrossing and reveals a strong Synergy between Natural and Paid placement. (Many experts in fact believe that these numbers have increased radically.)

A company that managed to have both Paid placement on Page 1 as well as a page 1 position organically generated twice as much clicks as those with just PPC Advertising; in fact they increased their visibility, as in Orders, Page Views, Visitors, and Time on Site by nearly 50%. Recent numbers I have collected from Real Estate Brokers with this Strategy reveals a 4 to 1 ratio – namely two clients with similar Real Estate markets and Advertising Budgets, one pursuing only a Paid Strategy generates on average 150 Leads a month; the other using a dual track Paid and Natural generates 800+ Leads.

Think of this way… the ability to Search by using Google and Bing is helping the Consumer move from being an Amateur to being "Professional Consumer" – the ease to research products and services in the comfort of one's anonymity is very empowering. This is called SEO and a new breed of Real Estate Marketers are embracing in force.