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The Power of a Relevant Real Estate Internet Marketing Presence – MUST READ ARTICLE 7/11/2009

The Washington Post just posted an article titled: “Redfin Turns Profitable, Real Estate Industry Shudders.” The primary illumination this Article will reveal is the power of an Internet presence; NOT a website; there are millions of such; NOT knowing how to invite friends and create Pages on Facebook and Twitter; or the wasteful Gossip on Activerain but the amalgamation of all these ideas around a solid presence within Google that reaches and serves customers.

Share this article with your agents and get them focused on Internet Marketing – Let them know if they don’t do it themselves someone else will offer it to their clients!!! (Some will read this article and forecast Fear; but the forward planning Brokers will read it and see opportunity!!!)

Redfin Turns Profitable, Real Estate Industry Shudders

http://www.washingtonpost.com/wp-dyn/content/article/2009/07/10/AR2009071001037.html

Michael Arrington
TechCrunch.com
Friday, July 10, 2009 1:09 AM

An interesting tidbit from today's Naked Truth event in Seattle: Redfin CEO Glenn Kelman said his company just turned profitable. Since I was sitting next to him on the panel, I asked him off microphone what revenues were. He said the run rate is around $15 million. 2007 revenues were $5 million, 2006 revenues were $1 million.

That's great news for everyone except the real estate industry. The Seattle-based startup represents buyers and sellers in home real estate transactions for far less than the entrenched industry rates that take 5%-6% of the sale price of a home and split it between buy and sell brokers. On the buy side they reimburse 50% of the fee they receive back to the buyer. On the sell side they charge a $5,000 - $7,000 flat fee. The normal broker fees on a million dollar house are up to $60,000, so the savings are obvious.

The company was profiled favorably by 60 Minutes in 2007, but real estate agents and brokers have known about the company for far longer. Even as far back as 2006, Kelman told me, they've had to deal with "threats, stalkings and other disturbing behavior towards their employees and some customers from, apparently, angry real estate professionals." Now that Redfin has shown that their model works profitably those threats will likely become worse.

Disruption is never fun for those being disrupted. The DOJ is hitting the real estate industry from one side, and Redfin is hitting them from the other. The result? A better deal for the rest of us. © 2009 TechCrunch

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Key Yessaad – Real Estate Trainer & Internet Strategist.
To train, inspire, and coach Real Estate Professionals succeed is my passion. I specialize in training Realtors to compete online. My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Follow me on FaceBook or Twitter.