Real Estate Web Trainer Blog

Real Estate Social Networking Websites MUST learn from Activerain's Announcement

February 16th, 2009 8:00 PM

Real Estate Social Networking Websites MUST learn from Activerain's Announcement...

The flaw in Activerain’s Thinking…

Today, Feb 16th 2009, came the announcement that Activerain will monetize from Agents when they Blog!!! (Forgetting that it was those Blogs that made the Network Powerful with Search Engines.)

The power of Activerain will then diminish as loyal participants realize that they hold such a power with their ideas and their content and will choose to participate in other friendlier platforms.

The power of the network is larger than the individual… But those who hold the network tightly must tread lightly or lose influence…

Want an example… Think Myspace.com (It is declining and FaceBook is becoming the most Successful Model Ever…)

So today we breakup with Activerain; what a shame - she used to be so much fun...

Activerain announcement to start charging Real Estate Professional for Blogging and ignoring that it was their contributions that created their visibility will lead to the failure of the network, and agents will transition to new platforms that understand what is at the core of every Real Estate Transaction: the REALTORS… STOP Bleeding them dry!!!

All Social Networks must respect their members and stop trying to monetize from ALL Participants… the way to monetize is to offer additional layers of services that appeal to 10% of the network…

Note to Social Network Providers: Offer an open network for all participants then offer a layer of special additional tools for those who desire automation and are willing to pay for it… Run your network on 10% of your network – NOT by thinking you will get a Dollar from all participants… and YES do it with limited advertising...

Want examples of network failures… MSN, AT&T, and unfortunately Zillow… (Note: This is Zillow's chance to take on Activerain and Trulia by offering Free Services for Blogging and Listings Visibility!!!)

How about AOL… Good Night AOL sleep tight!!! (Tight control of the the internet spells doom...)

Want a name of a successful growing network: Trulia.com. (Zolve is slowly growing and will benefit from Activerain's Announcement…)

Activerain was the most successful such Social Network for Real Estate Professionals and everyone was trying to emulate them… the good news is that it opens Trulia and Zolve to become the most attractive Social Networking Services for Realtors… (PS: WannaNetwork and BrokerAgentSocial – STOP confusing your Agents with changes that are haphazard and capricious…)

So What is the lesson… Social Networking Websites Should Stop creating Networks so they can control them and look to milk agents from every dime they are making… Worse STOP pretending that you have SEO Tools that transcends the truth of Search Engine Visibility… Activerain became visible because of the content the Real Estate Professionals who dedicated themselves to adding daily…

So Goodbye Activerain and hello Trulia, Zolve, and Condo.com!!! (and maybe a Hello to BrokerAgentSocial, and Zillow, and WannaNetwork…)

Web Link: Social Networking Websites MUST learn from Activerain's Announcement...

About the Trainer: Key Yessaad – Real Estate Web Trainer. To train, inspire, and coach Real Estate Professionals succeed is my passion. I have a niche area of expertise which is the combination of Real Estate Web Strategy, Consulting, and Systems Implementation... Inquire about the various Real Estate Training Seminars.

Posted by Key Yessaad on February 16th, 2009 8:00 PMPost a Comment (0)

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What is in a Real Estate Website?

February 28th, 2009 3:36 PM

What’s in a Real Estate Website?
Hum… Cook it up with Ctrl-K!!!

Real Estate Websites come in all shapes and forms but an important ingredient in their makeup has remained obscure… When I ask Brokers and Realtors: "What's a Web Page?" – they are stumped!!! They keep seeking philosophical answers that go beyond the obvious components of a Web Page. I hear everything but the obvious ingredients such as: text, pics and links...

It can't be that easy...

I claim: "Anyone can create a “Web Page!”"

I claim: "Putting together a “Web Page” is easier than using Microsoft Word!"

I claim: "You start with a Web Page to create a Website! (Duhhh!!!)"

I claim: "There is nothing inherently different between a “Web Page” and a “Blog Page.” – One allows for comments the other not!"

I claim: "Those who commit themselves to Blogging (Writing a Web Page) once a week will have the highest visibility in their Real Estate Market!!!"

Feb 19th, 2009: Led by George White at Exit Realty Professionals and joined by a big group from Fayetteville under the leadership of Tom Vick and Michelle Shortsleeve, Key Yessaad held a training on Real Estate Web Strategy that was well recieved by all Exit Participants: Debi Bobo , Keith Burch, Julie Chastain, Clark Cook, Tony Craver , Dan Helmer, John Huber, Neal Pettijohn, Candilee Quigley, Christina Sams, Michelle Shortsleeve, Paul Smith, Johnnyette Taylor, Luther A. Tinsley Jr., Tom Vick, Rhonda Westbrook, George White, Paulette Williams, and Melinda Wright.

So how do I proceed?

You must be able to put words together into sentences and paragraphs – we call that writing. Everyone is capable of doing this. You cannot be a story-teller without the ability to write. But don’t fret we are not looking for brilliant discourse; you are focusing on sharing the happenings of your community to the general public – and using blogs is the way to go. You get the point?!
Inserting pictures would be nice – but not required…
The only ingredient left to add are links – it’s so easy… Ctrl-K. Yes by using the combination of Keys on your Keyboard “CTRL” and “K” you create a link.
The web would not exist without links – you are always headed somewhere else on the web by clicking on links. In fact the internet would be called a “Book” if it did not have links; Right!?
So how do you create a link? Easy…

(a.) Know your destination: Each web page has an address; it’s called a URL. You will see it in your browser: http://www.realestatewebtrainer.com/real-estate-internet-strategy-index.html
(b.) Copy that Page Address. (Select the URL and hit Ctrl-C; or Right-Click and select Copy.)
(c.) Select and highlight the text you want to link: for example in the sentence: “Key Yessaad is a Real Estate Web Trainer.” I want to link the words “Real Estate Web Trainer” to the address above.
(d.) Hit “Ctrl-K” by holding the Control Key “CTRL” and tapping the letter “K” – a window will pop and all you have to do is Paste (Ctrl-V) the URL address you copied in step (b.)
(e.) You are done: You will end up with something like this:
“Key Yessaad is a Real Estate Web Trainer.”
if you click on the link it will then take you to the page on step (a)
(f.) Remember: You can link anything to anywhere. And isn’t that the essence of the Web…?!

So start Blogging and become your local community expert – stop pretending you have expertise in every aspect of Real Estate and become locally focused and customer oriented; you will love the results and your clients will love you!!!

Some of the Particpants Testimonials:

Tom emailing a Regional Owner Colleague: “I wanted to email you to let you know about a training that has just become available to us here in the Carolinas. We just completed the first training here in our office. I will say this about the workshop! IT WAS ABSOLUTELY, POSITIVELY, THE BEST TRAINING I HAVE EVER BEEN TO EVER! The training was conducted by Key Yessaad. Our agents were so impressed with how quickly you can generate results that we signed up our entire office for a SATURDAY hands on with Key.
I have struggled for 3 years trying to get internet ranking and have paid thousands and thousands of dollars to no avail. In one day and less than three minutes of work Key got me to page one on GOOGLE! What is really amazing was it didn't cost me a penny and will never cost me a penny to stay there. I have one agent that has spent over $5,000 trying to get a top ranking to no avail. He was able to go from no presence to top of the Google ranking in under three minutes.” – Tom Vick, Broker/Owner - Exit Realty 1st Class.

“Key, I have been attending training and continuing education classes in real estate for over forty years and I want to tell you that your class was one of the best I have ever taken. It was informative, up to date, extremely timely and useful, and challenging. I look forward to future classes. I must admit, I had no idea you were going to be that entertaining as well.” – Tony Craver, Broker/Owner - Exit Realty Southpoint.

“I wanted to send you a thank you for all the information you supplied to us today. I really enjoyed myself and learned more than I could have imagined. I plan on attending your other meetings and I will be bringing other agents from our office. Thank you again.” – Rhonda Wesbrook, Realtor/Broker.

“I enjoyed the training and most of all enjoyed the company. I hope we will be in touch in the future as we move forward. Thanks for putting so much effort into your training. I hope other Exit offices understand what you are doing.” – Keith Burch, Broker/Owner - Exit Realty First Choice.

“Key, Thank you so much for the training, I am looking forward to the next session and I am hoping you and Tom can work something out for you to come to the Fayetteville office.” - Candilee Quigley, Realtor.

Web Link: What’s in a Real Estate Website? Hum… Cook it up with Ctrl-K!!!

Posted by Key Yessaad on February 28th, 2009 3:36 PMPost a Comment (0)

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Topsail Island Real Estate Database Strategy Training

February 21st, 2009 9:12 AM

Topsail Real Estate Database Strategy

REALTOR Training Seminar Tuesday 2/24/2009 - 1-5pm
Surf City Welcome Center
102 North Shore Dr, Surf City NC

The Topsail Island Association of REALTORs is planning a very special training on Real Estate Database Strategy.

The training is designed to help REALTORs devise the right strategy and help them use the right tools and habits to stay in touch with their customers. Let’s agree that tools are as good as the user's knowledge but more importantly their diligence, consistency, and repeated assiduous approach…

The Real Estate Business is a Referral Business and any strategy that helps Real Estate Professionals stay in touch with their clients, old and new, creates the conditions for success… So are you all over the place with your to-do list, your tasks, worse your emails?

Did you know that the biggest complaint our customers say about us is “We do a poor job of staying in touch with them…” – We must not only create the conditions for communications but have the tools that satisfy and cause our clients to recommend us…
If you are using Outlook, and/or a similar Database Management System this is the training for you… worse if you are using the contact manager in your phone and getting nowhere – then definitely this training is for you!!!

Location: Surf City Welcome Center

Date: Tue 2/24/2009 - 1-5pm

Duration: 4 hours – two 15 minutes breaks will be offered.

Cost: to TIAR - Not Trainer; TIAR Board Members $10; Affiliates $40; Non-Members $50.
<please contact Christina Asbury for all logistics (910) 262-3948>

Trainer Commitment: To un-shackle REALTORs from the fear of technology and bring clarity to the proper use of communication and internet tools to their day-to-day business...

Course Description: (please read what follows to understand the intention of the course.)

Real Estate Database Strategy

How to stay in touch with Clients to Convert Sales!!! Outlook, eMail, Contact & Database Management... (The Necessary Real Estate Habits!)

Successful Real Estate Professionals understand that the business of Real Estate is the Business of People - in other words The Referral Business. Unfortunately most Realtors are lost in a mountain of Data and don’t know how to use the tools of organization that actually produce results... Remember it is our job to stay in touch with our current and past clients... (NOT theirs…)

This course focuses on the Technology side of this undertaking... this is an illuminating Training Session for many Real Estate Professionals and is driven by proven how-to skills that will unleash your creativity to stay in touch with your clients.

You will learn:

What is a Database? In Fact what is a good Real Estate Database?
What is Outlook? Is it different than Outlook Express?
How to use email productively? (The Nuts & Bolts of the Class)
How to tame Outlook?
How do I handle Contacts and why? (Must Learn!!!)
How do I become a Better Decision Maker? (You’ll love this?)
Why am I drowning in emails and how to rescue myself?
What are substitute products to Outlook and how do I decide?
How about portable devices – what should I keep in mind?
Cool Tips and Tricks to become a savvy Outlook User – They are really nifty!
And much much more…

I consider this class a Strategy Class not just a How to Class - so for you guys with Personal Assistants you may want to consider showing up and bring your assistant! If you understand the strategy you will be able to help your Assistant assist you in the implementation.

Email from Greg Bennett Broker Owner in Beaufort SC: "Incredible, barely describes the level of expertise of Key Yessaad.
I have personally met with web designers, programmers, IT gurus, etc. Their combined knowledge doesn't even equal the holistic approach of Key's understanding of the web.
I have spent tens of 1,000s of dollars for the "perfect" website and lead capture systems, with poor results.
After attending a 4 hour Blog training session with Key, I posted 2 Blogs and was on page 1 of Google in position 1,2 4 and 6 and had 2 sellers contact me within 72 hours !!
After Keys 4 hour Web Strategy class I finally knew that all the self proclaimed experts in the field that I had paid big bucks to, were mostly versed in only one aspect of the web. Key's knowledge of the WEB is the most comprehensive I have ever encountered and he clearly articulates his expertise in a manner that anyone can understand.
Key empowered my agents to ask WEB companies the critical questions to have a WEB site that truly produces results and can organically create quality leads without spending a fortune. He also frees the agents from being dependant on the WEB master that they are at the mercy of.
Any EXIT agent or broker, who thinks they know how the web works with respect to real estate, really needs to attend Key's training. They will find out how much they actually never knew. If Key was able to put 5 North Carolina EXIT offices on page 1 of Google Just imagine what he can do for all of Exit as an International Franchise.
Brokers, owners and agents should not delay in scheduling Key."

Web Link: Topsail Real Estate Database Strategy
PDF Doc: Topsail-Real-Estate-Database-Strategy-Training.pdf

Posted by Key Yessaad on February 21st, 2009 9:12 AMPost a Comment (0)

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Why the Emphasis on Strategy - Garner Real Estate Training

February 18th, 2009 9:17 AM

Why the Emphasis on Strategy? – Garner Real Estate Training

Methodical, diligent work that adds up to something meaningful is the cornerstone of success in all endeavors. For the longest time, and for many Real Estate Professionals, Real Estate has been about the pursuit of the deal; and although there is nothing wrong in chasing deals, especially in a market like this one, lots of energy is expanded and it seems as though the Realtor is re-inventing the wheel with each transaction. (and for many it creates a lack of discipline and focus.)

To Strategize is to have a method to your madness, a trusted routine that helps “create” each work day, and accumulates to weeks and months of measurable accomplishments… I am not talking about goals, those are the fruit of your labor – I am talking about the steps and activities that make up your goals. For example, let us assume you have an Effectiveness Conversion rate of 30 to 1; meaning that if you spoke to 30 people about Real Estate you will convert one into a client; and let us assume you desired to have 2 clients a month; your life is therefore quite simple: You must have 720 Real Estate Conversations a year, but better yet: it translates into 3 conversations a workday… By focusing on the strategy you will then create the conditions that force you to have 3 conversations with potential clients each workday and you will make sure your day does not end without this occurring… You have just moved from the realm of thinking and gnawing at your thoughts into the realm of action… (I hear some of you saying to me – well give me the 3 people a day and I will show you; WRONG: You are in Real Estate and no one gives you anything… everything is earned and successful Realtors know that. PS: Successful Agents turn this Discipline on its head! They create the conditions for the world to send them enough Real Estate Contacts to convert Sales…)

But no matter, the example above does not seem to have anything to do with my trainings (Real Estate Internet Strategy.) It sure does: The Internet, Google, Blogs, and Social Media don’t really matter if we are not talking; If “We are Talking We are Selling.” I train Brokers and Realtors how to compete online and I give them a “Strategy” for Success: this means Planning, Long Term Implementation, Weekly Application, and a Vision to hold it all together…

The Internet is the platform of communication with our clients and it needs to be embraced Thoughtfully and Strategically!!!

A Good Strategist has the following qualities:
    • Is Ultimately Responsible.
    • Sees Problems as Opportunities to Improve.
    • Balances Short- and Long-term Needs.
    • Keeps Calm when the unexpected occurs.
    • Is a Skilled Communicator.

The Brokers of Exit Realty in the Garner / Raleigh Area of North Carolina, George White, Johnnyette Taylor, and Keith Burch are holding a special training on Real Estate Web Strategy Thursday February 19th, 2009, and led by Key Yessaad.

The training is designed to help Realtors and Brokers devise an Internet Strategy that produces results and transcends the arduous jargon that floats around the Real Estate Industry. Real Estate Professionals understand that having a successful Web presence is important but getting the right ideas and habits are few and far between… this course intends to answer the fundamental questions and offers a Plan of Action that Realtors can trust to design an organic Real Estate Internet Strategy driven by the needs of their Buyers and Sellers. This is a true Real Estate Training - nothing will be sold nor does the trainer affiliate with any vendors. Details on Garner Training.

"Thank you for an unbelievable class yesterday! I have been “somewhat” in touch with technology over the years but you really showed me how far behind I have fallen. Your class was excellent and precisely what is needed to be competitive in today’s real estate market. The depth of knowledge and ideas you shared were priceless! Also, the specific plan of action to implement these ideas really sets you apart from all the other trainers. You have truly empowered me to get my real estate web strategy back on track!" – Ed Flowers - Broker/Owner, Columbia SC.

"Wow, does not begin to describe the high intensity learning experience you will receive by attending Key Yessaad’s web strategy training. This is the type of information that can be intimidating for agents and brokers alike. Key’s incredible knowledge and entertaining teaching style will break it down into small bites that everyone will be able to digest." – Joe Nester.

"The information was nothing short of astounding! I am consistently amazed at the progression technology makes and even better how we utilize these tools for our clients benefit. I know that all of the agents who participated, left the seminar more knowledgeable about how we can help our clients and increase our business! Thanks Key (again) for giving us a peek behind the web curtain!" - Brandon Liles.

"Key, as promised your seminar today was great. As you know this is the second time I have attended this training and it was even more beneficial the second time around. It was great to see the excitement on the faces of the attendees and know that they are being empowered to move their career forward. I know I speak for my office when I say we can’t wait to have you back in March." – Craig Summerall.

Web Link: Why the Emphasis on Strategy? – Garner Real Estate Training

Garner Real Estate Training, Raleigh Real Estate Training, Garner Real Estate Web Training, Real Estate Web Trainer, Real Estate Internet Strategy Training, Real Estate Web Strategy, Exit Realty Garner NC.

Posted by Key Yessaad on February 18th, 2009 9:17 AMPost a Comment (0)

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Garner Raleigh Real Estate Web Strategy Training

February 14th, 2009 1:47 PM

Garner Raleigh Real Estate Web Strategy Training

Realtor Training Seminar Thursday 2/19/2009

The Brokers of Exit Realty in Garner / Raleigh Area of North Carolina, George White, Johnnyette Taylor, and Keith Burch are holding a special training on Real Estate Web Strategy Thursday February 19th, 2009, and led by Key Yessaad.

Location: Exit Realty Professionals – (Thank you George White) 705 Umstead Ln, Garner, NC 27529 - (919) 779-2211

Date: Thursday, Feb 19^th, 2009 – 9:30am (please start arriving at 9am)

Duration: 5 hours – ample breaks will be offered.

Cost: $45 (please make checks payable to: Key Yessaad and hand them to your broker. I asked them to hold the checks until I have delivered the training.)

My Commitment: To un-shackle you from the fear of the internet and show you what your Buyers, Sellers and Google want… (Don’t we all want to make Google happy!!!) I will also give you a methodical plan of action to get you going or tweak what you are currently doing…

Course Description: (please read what follows to understand the intention of the course.)

Real Estate Web Strategy

Going beyond the Web Jargon and into a Successful Real Estate Strategy

Do you plan to get a website? Do you have a website that’s stagnant? Do you feel overwhelmed with the whole endeavor? This is the Seminar for you... many of you have sluggish websites that are not producing any results... so what to do?

I designed this course to go beyond the mere discussion of need; to the design of a Real Estate Web Strategy that drives traffic and results. You will leave empowered and with a plan of action and a full-understanding of what is currently happening in the realm of Real Estate Websites.

I am Vendor-Agnostic and will share with you what I have seen work; I will show you what to demand from your vendor and will help you make the right decision. It is not the Vendor that matters; it is your habits and discipline I am going to focus on...

This course was designed to enhance the ability of Real Estate Professionals to compete in an ever increasing spirited Internet Landscape…

This course used to be called: "I don't have a Web Strategy – How do I get started?" It has now evolved to include all the major topics of Real Estate Internet Strategies. Bring your assistant, your web guru, your cousin Vinnie who dabbles in websites – they will learn how to help you focus on the most important part about having a Real Estate website. Realtor Websites are of a different nature than regular ones – I will explain all this in the class…

I will cover the following topics in the Seminar:

Should you get a Real Estate website? And why?
How do you select the best Web Services? What are the important tools of a R.E. Website?
Domain Names: How do I get one? Where and How much?
Should I get more than one? And why? How do I hook them up together?
How do I get started?
Will I be able to understand the Web jargon? (Let me give you the answer: Yes)
How expensive is it going to be? (I will show you how to get started for FREE!)
How much work will I have to put in? Is it worth the effort? And how often?
What is IDX? And do I need it? Shouldn’t I just use my MLS IDX? And what is Sticky IDX?
How about Blogging? Is it important?
How can my Assistant help me grow my website?

I will have time for all your questions… Remember: bringing your tech guy/gal to this class will help you and will focus him/her on your Real Estate Web needs…

Training brought to Garner North Carolina thanks to your Brokers:

Keith Burch
Exit Realty First Choice

Johnnyette Taylor
Exit Select Realty

George White
Exit Realty Professionals

Web Link: Garner Raleigh NC Real Estate Web Strategy Training
PDF Doc: Real-Estate-Web-Strategy-Garner-Raleigh-NC.pdf

Garner Real Estate Web Training, Raleigh Real Estate Training, Garner Real Estate Training, Real Estate Web Trainer, Real Estate Internet Strategy Training, Real Estate Web Strategy, Exit Realty Raleigh, Raleigh Real Estate

Posted by Key Yessaad on February 14th, 2009 1:47 PMPost a Comment (0)

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Did he say Ctrl-K or Control Key – Charlotte Real Estate Training goes bang

February 14th, 2009 10:35 AM

Did he say Ctrl-K or “Control Key” – Charlotte Real Estate Training goes bang!!!

Bang… Yes I heard that noise go off in many of the agents’ heads and smiles who attended “Charlotte Real Estate Blogging Strategy.” – In fact many of them said so using terms such as: “I get it now!,” “I know what to do now!,” and all promised to have a blog posted within a week and start blogging weekly and become the community market leaders.

The Brokers of Exit Realty South, John and Angie Byers, hosted 25+ agents for an intensive training and provided lunch with the compliments of Grubb Properties Inc. It was an awesome experience to be with such intent group of Realtors committed to taking their success to the next level; in attendance were Jim Barnett, Stephanie Blanton, Debby Byers, Lizette Constance, Suzi Daugherty, Maria Ferreira, Shirley Ghorshi, Karen Gillespie, Shannon Griffith, Joan Hileman, Vernon Jackson, Adriana Jaramillo, Sonya Leonard, Rick Mabe, Lori Marlow, Andy McPherson, Kathi Minter, Paris Michelle Morgan, Kim Privette, Brandy Sellers, Andrew Thigpen, and Nancy Winters. (February 12th, 2009)

So what’s with “Control Key?” – No No… we are not trying to control “Key,” that’s a different class altogether… it’s “Ctrl-K” – as in hold the “Ctrl” Key down and hit K to create links!!! (Enough said… those of you who were there get it!!!)

"Thank you for the phenomenal training on real estate blogging and our web strategy. Not only was it entertaining and informative, but it was RELEVANT! You are providing our agents and brokers the most pertinent information we could receive in this market. I personally have seen the results of doing what you tell me to do and I have no doubt that it will lead to our office being more successful. Every regional owner and broker should have you in their offices immediately! We cannot wait to have you back in Charlotte." - Angie Byers Owner - EXIT Realty South.

"Key is the MASTER of internet strategy! He’s paying it forward by training Exit Realty agents on how to harness the power of online marketing and lead generation. Through his high energy, cutting edge training, he has motivated and energized our team! Key is sharing what many others exploit for big bucks! We can’t learn enough from him! If you have not experienced his training, you’re missing out (and probably way behind the curve)." - Kathy Rawers - Broker/Owner.

"Key, Your class on Blogging was amazing. You were right on the money when you spoke of how much other companies charged to optimize your websites and help move you up in the rankings. Your class motivates an individiual and has them take control of their own destiny. This is just like the old saying "You can lead a horse to water, but you can't make him drink." There are no more excuses. You feel empowered when you can blog and move yourself up in the rankings as you taught us to do today. I'm anxious to get started and take control of the Statesville market. Thanks, I look forward to future classes." - Kim Privette, Broker/Owner.

"Key, Your class was excellent – you taught me the power and ease of Blogging. I am ready to make this a “key” part of my internet / marketing strategy. I look forward with anticipation to see the results in my business. I will enthusiastically refer you to all of my agents and am willing travel to any of your classes in the Carolinas. Please send me your schedule. I have two of my agents who will accompany me. Thanks," - Vernon Jackson, Broker/Owner.

"Hi Key! Once again you delivered a powerful and fun class! You did not disappoint. I will tell you that I attended a two day CRS workshop on Tuesday and Wednesday of this week and paid 5 times the amount of your class and I walked away with 10 times the value from your class. Just the hint about using Google docs to cut and paste my entire article instead of using word will save me so much time. I look forward to the next class with you. Thank you for your energy and for sharing your knowledge with us! You are wonderful and I would recommend this class to anyone (on the other hand…………..maybe I should keep you a secret!)" - Sonya Leonard, Statesville NC.

"Key, words can't express how excited I now am about blogging! The light finally went on in my head and now I understand it. I have started on my first blog and will keep in touch with you. I am proof that you can teach a "middle aged" dog new tricks! Thanks so much, Debby Byers Exit Realty South, Charlotte, N.C." - Bebby Myers, Charlotte NC.

"Key, I just wanted to say thanks for allowing my coworkers and I the opportunity to capture a few minutes of your training with John yesterday. You were amazing and I loved your energy. Kristi and I would love to attend one of your classes in the near future. Thanks again and have a great afternoon." - Stacy Danner|Senior Residential Broker, Grubb Properties, Inc.
(Stacy and her colleagues sponsored the lunch for the Charlotte training on 2/12/2009 and only attended 10 minutes of the event... Thank you Stacy!!!)

Web Link: Did he say Ctrl-K or “Control Key” – Charlotte Real Estate Training goes bang!!!
Local Blog:

Charlotte Real Estate Training, Charlotte Real Blog Strategy, Real Estate Training, Real Estate Web Trainer, Real Estate Blogging Strategy Training, Real Estate Web Strategy, Exit Realty Charlotte, Charlotte Real Estate, Exit Realty South.

Posted by Key Yessaad on February 14th, 2009 10:35 AMPost a Comment (0)

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Charleston SC Real Estate Agents learn the power of Ctrl-K

February 6th, 2009 2:18 PM

Charleston Real Estate Agents learn the power of Ctrl-K

Sometimes the simplest ideas can have a profound effect on our way of thinking. The internet is now part of everything we do day to day, yet for many it is still shrouded in mystery…

So we simplify and amplify…

Question: What is the make-up of a Web and Blog Page?

Text: we all understand that…

Pictures: not that hard…

Links: Easy… just remember Ctrl-K…

Feb 4th 2009: Charleston Real Estate Training Feb 4th 2009 - Exit Realty Charleston Group Exit Realty Charlseton Group held an all-day training for their agents; the training called “Real Estate Web & Blog Strategy Intensive” was attended by a full room of very enthusiastic Exit Realtors. The Realtors had a mountain of questions and all left with the clarity they need to compete online… The Brokers Andy Ackerman, Kathy Rawers, and Ann Marconi were joined by: Sonny Brown, Debbie Donovan, Tapley Garrison, Jodie Hurt, Ashley Jones, Teresa Kennedy, Kristen Lanier, Lee Lawyer, Gloria J May, John Martin, Matthew Naumann, Karen Peek, Kitty L. Power, Ellen Roberts, Tim Rodgers, Jennifer Shinners, Logan Simmons, and John Spencer.

"Key, Seriously unbelievable training today. Everyone is raving. Highly highly recommended. Let us know what we can do for you. THANK YOU." – Andy Ackerman.

"Dear Key, Thank you so much for coming to Mt Pleasant today to teach your Real Estate Web Site and Blogging classes! I have been a Realtor for 15 years, closed almost 500 transactions and I am 46 years old. I kid you not when I say I can't set my own digital alarm clock, play a DVD on the TV (there are 3 remotes!), play the PS3, or turn on the Wii! I have to get my 13 year old son to help me do all the above! Thanks to you Key, I can blog now. Watch out Charleston real estate market, the old dog has learned some new tricks! Sincerely," – Logan Simmons.

"Key, I appreciate the job you do and the way you do it. I have attended hundreds of training sessions in my long career path. I am secure in saying you have one the best! I have created my website, and I am taking baby steps. I will need your help. Thank You" - Tim Rodgers

Web Link: Charleston Real Estate Agents learn the power of Ctrl-K

Charleston Real Estate Training, Charleston Real Web Strategy, Real Estate Training, Real Estate Web Trainer, Real Estate Blogging Strategy, Real Estate Web Strategy, Exit Realty Charleston, Charleston Real Estate.

Posted by Key Yessaad on February 6th, 2009 2:18 PMPost a Comment (0)

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Charlotte Real Estate Blogging Strategy Training

February 5th, 2009 10:50 AM

Charlotte Real Estate Blogging Strategy Training

Realtor Training Seminar Thursday 2/12/2009

PDF version of Charlotte Blogging Strategy

The Brokers of Exit Realty in Charlotte North Carolina, John Byers, Suzi Daugherty, and Mike Rash are bringing Key Yessaad again to hold a special training on Real Estate Blogging Strategy Thursday February 12^th, 2009.

This training Seminar was designed to enhance the ability of Real Estate Professionals to compete in an ever increasing spirited Internet Landscape…

The Original name of the course was “Google Loves Bloggers,” to reveal the fact that if your blog posts are not “Search Engine Indexed” and lead back to you in a natural way then the effort is for not.

The questions a Real Estate Professional should help their clients answer are the following:

“How can I tell that you have expertise in your Real Estate Market?”

“Can I validate you online and “Google You” with Buzz around your Market expertise?”

“Is the information I find online about you fluff or substance?”

Location: Exit Realty South – (Thank you John And Angie Byers)
4401 Barclay Downs Dr, Ste 1, Charlotte, NC 28209 - (704) 376-5153

Date: Tuesday, February 12^th, 2009 – 9:30am (please start arriving at 9am)

Duration: 4.5 hours – ample breaks will be offered.

Cost: $45 (please make checks payable to: Key Yessaad and hand them to your broker. I asked them to hold the checks until I have delivered the training.)

Course Description: (please read what follows to understand the intention of the course.)

Real Estate Blogging Strategy Training Session Details:

I designed this Seminar as a Real Estate Strategy for Visibility, Expertise, and Search Engine Ranking. You will learn the following:

What is Blogging? – Very short time spent on this topic because the strategy is more important than the why.
Why should Realtors Blog? Do I really need to do this?
How are successful Real Estate Agents using this medium to position themselves?
Where should I blog? My website right? not really!!!
What should I blog about? And how often?
What if the format of a good blog? At least can you get me started…? Do I have to become a writer? How about links?
What does all this have to do with Google? Is this SEO? (Could you explain SEO briefly for us?)
How much programming should I learn? (Let me give you the answer right here – ZERO!!!)
How expensive is this whole strategy? Think time, perseverance, and elbow grease...
How can my assistant help me with this?
Does this strategy really work? And how fast? Can you show us examples?

I tell your Broker / Owner that I promise not to waste your Realtors' time and will arm them with information they need to compete online… I keep my promises...

“What a fabulous training session!! Knowing that I needed to get on the website “bus” before it got completely out of sight was my motivation to attend your training session here in Charlotte on January 5th. My 2009 motto: New Year and New Strategies for Success. I not only learned valuable information that I will be able to put to use right away ( Can you say Blogging..Where Content is King!) you have excited me about diving in to this heretofore scary place. After your enthusiastic and thorough training, the only people who aren’t motivated to get rolling with this are either dead or in a coma. Thank you and I look forward to your next training session here in Charlotte in February.” - Joan Hileman.

“Your Web Strategy training was one of the best trainings I’ve ever taken. I’m so glad I attended. The information was exactly what I’ve been looking for and your style of teaching is superb. With your sheer enthusiasm and extremely valuable information, I would find it truly impossible for anyone to fall asleep in one of your classes! I look forward to your class on Blogging. Thank you so much!” - Nancy Winters.

“I loved your Web Strategy class in Charlotte, NC. It was phenomenal!! Your energy and enthusiasm is contagious. Your passion for what you do reveals your ability to teach and empower everyone that attends your classes. I can't wait for the next class!!! Much Success!” - Suzi Davis Daugherty.

Key I want to thank you for coming to Charlotte and helping all of us at EXIT Premier. Andy was EXTREMELY impressed and said after so many years in real estate I have never had a class that gave so much knowledge.
As for me well, I think your the VERY BEST. Exit did a GREAT job by having you teach us what we need to learn. I am implimenting everything you gave us in the class. As a matter of fact I am waitting for Jyl to call me back.
You're awesome and I love you. Thanks for everything! You are the BOMB!!!!!
Cant wait to attend another one of your training classes! - Lizette Constance.

"Thank you so much for offering this training on web strategy. It is great to see your passion and enthusiasm. I would recommend any agent that has the time and energy to invest in their web strategy and their business to sign up for the next class available with Key. In fact I would recommend it sooner than later because one day soon Key will figure out the info is near priceless and he might try to charge what it is worth! (Ha Ha) You can pay thousands to the big SEO companies or you take the classes offered by Key and do it yourself." - Jason Jacques.

Training brought to Charlotte North Carolina thanks to your Brokers:

John Byers
Exit Realty South

Suzi Daugherty
Exit Realty Elite Properties

Mike Rash
Exit Realty Advantage

Web Link: Charlotte NC Real Estate Blogging Strategy Training
PDF Doc: Charlotte-Real-Estate-Blogging-Strategy-Training.pdf

Posted by Key Yessaad on February 5th, 2009 10:50 AMPost a Comment (0)

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