Real Estate Internet Marketing Blog - Posts by Key Yessaad.

Real Estate Web Trainer Blog

Add Internet Noise for your Real Estate Listings Blogs and Community AGreaterTown dot com

August 1st, 2009 10:58 PM

Add The Right Noise for your Listings, Blogs, and Community – AGreaterTown.com

One of the reasons I love the internet are that the surprises and connections you make; they have a way to build a life of their own - you can never imagine what would come of them…

One of my biggest supporters has been Craig Summerall, the broker of Exit Realty in Lexington South Carolina – he has taken to Internet Marketing so well that he and I compete for positioning on certain keyword phrases – of course we do so with full respect and fun towards each other…

Last night Craig was posting a blog on www.AGreaterTown.com while I was running a Google index on the site, research I do to ensure that my recommendations live up to my clients' expectations - while neither of us knew this was going on… Needless to say I was so impressed that I decided to post 2 Blogs on a “greater town website”; wow I was really impressed by the ease of implementation and loved the idea that agents can use it to post their listings and really offer a lot more information than the MLS or Trulia will ever allow… Information desperately sought by Real Estate Buyers.

The site seems simple on the surface but its power lies way below the surface – in one sentence: "Google Loves it…" The Index I ran was superb; and although the stats mean nothing to most of you, the visibility is fabulous… Create an account, and start posting your listings and your blogs into it…

Drew describes the site this way: "A Greater Town gives an interactive home page to every town in the country, with a dynamic self-publishing interface for small businesses, artists, non-profits, Realtors, etc, integrated with feeds from national partners. Categories and locations interconnect to form a greater entity, hence the name - A Greater Town..." - Drew Knapp is the founder.

Thanks for the friendly competition Craig – I learn so much from all you who have attended my trainings and remain engaged in the process… so Start Blogging on www.agreatertown.com.

Real Estate Internet Marketing Trainings by Key Yessaad - The Google Master

Real Estate Internet Strategy Training

Real Estate Blogging Strategy Training

Real Estate Database Strategy Training

Real Estate Web Advanced Training

Web Link: Add The Right Noise for your Listings, Blogs, and Community – AGreaterTown.com
A Greater Town Real Estate Blog: Add The Right Noise for your Listings, Blogs, and Community – AGreaterTown.com
WordPress Real Estate Blog: Add The Right Noise for your Real Estate Listings, Blogs, and Community – AGreaterTown.com
Realtown Real Estate Blog: Add The Right Noise for your Listings Blogs and Community – AGreaterTown dot com
Trulia Real Estate Blog: Add The Right Noise for your Listings Blogs and Community: AGreaterTown dot com
Realtor Talk Real Estate Blog: Add The Right Noise for your Real Estate Listings, Blogs, and Community: AGreaterTown dot com
WannaNetwork Real Estate Blog: Add Noise to your Real Estate Listings, Blogs, and Community: AGreaterTown dot com
Zolve Real Estate Blog: Add Visibility to your Real Estate Listings, Blogs, and Community: AGreaterTown dot com
Merchant Circle Real Estate Blog: Add Noise for your Real Estate Listings using AGreaterTown.com
Condo Real Estate Blog: Time for Visibility to your Real Estate Listings, Blogs, and Community: AGreaterTown dot com
Broker Agent Social Real Estate Blog: Add more Visibility to your Real Estate Listings, Blogs, and Community: AGreaterTown dot com
Zimbio Real Estate Article: Add The Right Noise for your Real Estate Listings, Blogs, and Community – AGreaterTown.com
Google Docs Real Estate Doc: Add Internet Noise for your Listings, Blogs, and Community – AGreaterTown.com
Blogger Real Estate Blog: Add Internet Noise for your Listings, Blogs, and Community – AGreaterTown.com
Vox Real Estate Blog: Add Internet Noise for your Real Estate Listings, Blogs, and Community – AGreaterTown.com

Real Estate Blog Marketing, Real Estate Internet Marketing, Real Estate Listings Exposure, Real Estate Google Juice, Real Estate Web Exposure, Real Estate Internet Presence, Real Estate Search Engine Visibility, Real Estate Internet Trainings, Real Estate Google Marketing, Real Estate Web Trainer, Real Estate Blogs.

Key Yessaad – Real Estate Trainer & Internet Strategist.
To train, inspire, and coach Real Estate Professionals succeed is my passion. I specialize in training Realtors to compete online. My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Follow me on FaceBook or Twitter.

Posted by Key Yessaad on August 1st, 2009 10:58 PMPost a Comment (0)

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Columbia Lexington SC Real Estate Internet Workshop Training Thursday September 10th

August 19th, 2009 9:09 PM

Columbia Lexington SC Real Estate Internet Workshop Training Thursday September 10th

Thursday September 10th in West Columbia SC
You understand Internet and Blogging Strategy! – Now let’s get the knowledge and habits of working on your website for Google Visibility…

The Exit Realty Brokers in and around Columbia and Lexington South Carolina, Ed Flowers, Jae Kim, Brandon Liles, Joe Nester, and Craig Summerall are holding an advanced training in Real Estate Internet Marketing for their Realtors on Thursday September 10th.

You have heard that content is king; so how do you go about adding content to your website so Search Engines and clients can find you; better yet rank you as a Real Estate Professional. This One-Day Workshop was designed for Realtors who have attended “Real Estate Web Strategy” and understand that working on your website is part of your business routine… “But I have content that comes with my website?” you say… and so does everyone else… Generic content is everywhere and leads nowhere; those who optimize it the right way and create good internal and external links will become visible… (PDF Link.)

Location: Agape Village in West Columbia SC
Village Community Center - 128 Agape Village Ct., West Columbia, SC 29169

Date: Thursday, September 10^th, 2009 – 9:30am (please start arriving at 9am)

Duration: 5.5 hours – ample breaks will be offered.

Cost: $59 (please make checks payable to: Key Yessaad and hand them to your broker. I asked them to hold the checks until I have delivered the training.)

My Commitment: To un-shackle you from the fear of the internet and show you what your Buyers, Sellers and Google want… (Don’t we all want to make Google happy!!!) I will also give you a methodical plan of action to get you going or tweak what you are currently doing…

Google Visibility is about proper links...

I believe that those who bring their web services and processes internally will succeed. The days of calling an external “Web Designer” or “Tech Guy” to maintain your day to day pages are over… There is still value on having Web Professionals get you going but it is a shared responsibility; in fact your Web Designer” should be following your lead NOT the reverse… It is neither the Vendor nor the Product that matters; it is your habits and discipline I am going to focus on... Your strategy must lead you to Google Visibility...

This Workshop was designed to enhance the ability of Real Estate Professionals compete in an ever increasing spirited Internet Landscape…

Topic: "How do I maintain my Website regularly? - in other words: Links, Links, Links..."

The course will cover the following topics…

How to layout a Web Page and how to focus on the most relevant and Visible elements?
Internal Linking of your Website.
Integration of IDXPro into your website and how to create Landing pages…
How to add content from external pages?
How to Add a Listing, Syndicate it, and make sure Google finds it?
How to create Listing Pages?
How to optimize your provided pages and link them to the home page without buttons?
Linking the right way – tons of examples…
How to prepare pictures, link them, and align them in tables?
How to make the Google and Yahoo bots read your sitemap?
What are Link Exchanges and how to work them?
How do I create a Page then convert it to Blog? Is there a structure to these pages that works?
How do I add good pages to my blog that drive traffic back to me...?
How do I create a link page and use Links Partners to drive more traffic...?
& Much much more...
Bring all your questions and don’t forget your assistant. You will love this class; you will feel liberated and ready to conquer your online market!!!

The questions a Real Estate Professional should help their clients answer are the following:

“How can I tell that you have expertise in your Real Estate Market?”

“Can I validate you online and “Google You” with Buzz around your Market expertise?”

“Is the information I find online about you fluff or substance?”

This Training is considered and Intensive and will incorporate Web Structure, Web Link Integration, Page Management, and Additional Google Site Map Links!!!

"Many of life's failures are people who did not realize how close they were to success when they gave up." - Thomas Edison.

Testimonials from Previous Trainings:

Phillip Taylor of Exit Realty of the South in Nashville Tennessee has a very creative mind. Philip placed on Facebook this YouTube Video and truly made my day. I am so glad George Styron invited him to attend as well as his Exit colleagues in Nashville - it was truly a fantastic training day!!! Thank you George.

View Phillip's YouTube Testimonial

"I attended the web strategy training with Key on Tuesday the 14th of July and the content and method of presentation was phenomenal, but I was totally sold when after following his steps, I got the first 5 returns out of 10 on page 1 of Google. That is 50% coverage on page 1 of the search engine that has over 72% of all search traffic, AMAZING. All I did was ...... I can't tell you! You have to join EXIT and take the course so Key can get your mind right for the Google Juice."

Thanks, you have brought many things into perspective for me in Real Estate. I will stop the unproductive and focus on the productive again." - Mike Grumbles - CFO EXIT MidSouth Realty in Tennessee.

"Key not only shows you how the internet and Goggle work, he also teaches you everything you need to know to start building Goggle visibility for your web-site. Every class has an action plan for the student to implement. The methods and techniques are valid and verifiable. The potential power of understanding and implementing the strategy is unlimited. read more..." - Joe Nester - Broker/Owner Exit Agapé Real Estate Services.

"Dear Key, I wanted to let you know that your training has impacted my business’s GOOGLE visibility tremendously. I attended two of your trainings and APPLIED everything you taught with the result that I am now dominating my local area on Google searches… I’m actually taking the first TWO pages.. I have spent the last 2 years in total frustration at HOW TO DO this, and when you came to Franklin, you brought “THE LIGHT with you! Thanks Key for sharing this knowledge, I look forward to more “skull sessions” in the near future.. If you have students “IN DOUBT”, have them Google: john becker bald head, or Franklin nc real estate .. let the magic begin! Key, I also wanted to thank you for making this training AFFORDABLE to ANYONE who wants to learn this aspect of web marketing. I’ve seen so many other “web trainers” who charge astronomical fees with less than satisfactory results." - John Becker / Bald Head - Franklin NC. Attended Real Estate Web and Blogging Strategy Trainings.

"Key: I am so glad that our regional owners brought you in to train us. It is always very frustrating when you know there has to be a way to do something, but can't get there on your own. It's even more frustrating when you are the broker and agents are looking to us for all the answers. Your internet strategy class was extremely informative and a HUGE RELEIF! I now know how to control my internet marketing to build and expand my business and to give my sellers the service they deserve. Thank you! I look forward to your next training." - Tishia Morris - Sevierville NC Real Estate Broker/Owner. Attended Real Estate Web Strategy Training in Knoxville Tennessee July 16th, 2009.

Columbia SC Real Estate for Sale Ed Flowers EXIT Broker
Exit Sandlapper Realty, led by Ed Flowers, is your direct link to all the properties for Sale in Columbia South Carolina. List your property and receive excellent results from the leaders in Real Estate in all areas such as Columbia, Lexington, Irmo, Blythewood, Northeast and Southeast Columbia, Lake Murray, West Columbia, and all of Kershaw County South Carolina. For all you real estate needs contact Ed Flowers directly at 803-261-1535.

Exit Midlands Realty your Chapin SC Real Estate Network; We are your real estate experts for the Chapin, Newberry, Irmo and Columbia SC areas. Providing you the most comprehensive real estate site for all of Chapin and surrounding communities is our goal! (803) 345-6124. Brandon Liles - Broker Chapin Real Estate.

West Columbia SC Real Estate, Columbia SC – Joe Nester Realtor. EXIT Agape Real Estate Services is ready to serve your real estate needs in Lexington, West Columbia, Irmo, Forest Acres, and Columbia South Carolina. Our experienced agents have all the right tools to properly market your listing or to search for your perfect new home. We strive to exceed your expectations on every transaction. (803) 730-7269 - related website: West Columbia SC Homes for Sale.

Lexington and Columbia Real Estate Services
Our Local Realtors offer the best Internet Marketing Visibility for your Listed Properties - Exit Real Estate Consultants is your local expert in all your Real Estate needs in Lexington, Irmo, Lake Murray, and Columbia South Carolina. You have access to the most comprehensive MLS Listing Service with free access and lots of tools for Buyers and Sellers - put us to work for you; our service will impress you! (803) 358-0888.

Columbia SC Real Estate Training, Lexington SC Real Estate Training, Chapin SC Real Estate Training, Real Estate Internet Marketing, Columbia SC Internet Marketing, Real Estate Blog Marketing, Real Estate Training, Real Estate Web Trainer, Real Estate Search Engine Visibility, Real Estate Google Marketing, Exit Realty Trainings, Real Estate Blogs.

Posted by Key Yessaad on August 19th, 2009 9:09 PMPost a Comment (0)

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Mount Juliet Nashville TN Real Estate Blogging Training and Internet Marketing Strategy Sep 3

August 12th, 2009 10:04 PM

Mount Juliet Nashville TN Real Estate Blogging Training and Internet Marketing Strategy Sep 3

Exit Realty Brokers Training September 3rd 2009

The Regional Franchisees of Exit MidSouth Realty are inviting their Exit Brokers in Tennessee in and around Nashville and Mount Juliet and their Exit Realty Professionals to attend a Strategy Training on Real Estate Blogging Marketing September 3rd, 2009. Going beyond understanding Websites and into a plan of action that drives Google Visibility and Results!!! (PDF Link)

The Original name of the course was “Google Loves Bloggers,” to reveal the fact that if your blog posts are written properly and placed in the right venues your visibility and that of your website would increase... In fact, wouldn't you agree that Page 1 of Google is crucial to your success?

(Best of all you don't even need a website to make this Strategy work!!! Cool Huh?!!)

The questions a Real Estate Professional should help their Real Estate Buyers and Sellers answer are the following:

“How can I tell that you have expertise in your Real Estate Market?”

“Can I validate you online and “Google You” with Buzz around your Market expertise?”

“Is the information I find online about you fluff or substance?”

Location: Del Webb - Lake Providence in Mt. Juliet Tennessee
204 Antebellum Ln, Mt Juliet, TN 37122 - (20 miles East of Nashville)
GPS's and Google can't find this place - Here are the directions:
From Nashville: Take I-40 east towards Knoxville Take Exit 226A (Mt. Juliet) and merge onto S. Mt. Juliet Road Drive... From Mt. Juliet Rd (assuming you are heading South), turn Left at Providence Parkway. This is where the Holiday Inn Express and Kroger are located. Travel 1/2 mile and the road ends at Providence Trail....turn Right on Providence Trail. Travel 2 miles and turn right into the community entrance where the waterfall is. Final destination is the Clubhouse thru gate on right Tell Guard that you are there for EXIT Training at the Clubhouse.

Please Call the Inviting Broker Mr. George Styron at (615) 557-4890 for details

Dates: Thursday Sep 3rd, 2009 - 9:30am (please start arriving at 9am)

If you are near Knoxville Tennessee you may want to consider a similar training on Tuesday September 1st

Duration: 5 to 6 hours – lots of breaks will be offered. (9:30am to 3:30pm)

Cost: $59 (please make checks payable to: Key Yessaad and hand them to your broker. I asked them to hold the checks until I have delivered the training. You will love the training!!!)

My Commitment: To un-shackle you from the fear of the internet and show you what your Buyers, Sellers and Google want… (Don’t we all want to make Google happy!!!) I will also give you a methodical plan of action to get you going or tweak what you are currently doing…

Course Description: (please read what follows to understand the intention of the course.)

Real Estate Blogging Strategy Training Session Details:

I designed this Seminar as a Real Estate Strategy for Visibility, Expertise, and Search Engine Ranking. You will learn the following:

What is Blogging? – Little time spent on this topic; the strategy is more important than the why.
Why should Realtors Blog? Do I really need to learn how to Blog? (Hint: YES!!!)
How are successful Real Estate Agents using this medium to position themselves?
Where should I blog? My website right? (Hint: Not Really!!!)
What should I blog about? And how often?
What if the format of a good blog? At least can you get me started…? Do I have to become a writer? How about links?
What does all this have to do with Google? Is this SEO? (Could you explain SEO briefly for us?)
How much programming should I learn? (Let me give you the answer right here – None!!!)
How expensive is this whole strategy? Think time, perseverance, and elbow grease...
How can my assistant help me with this?
Does this strategy really work? And how fast? Can you give us examples?

I tell your Broker / Owner that I promise not to waste your Realtors' time and will arm them with information they need to compete online… I keep my promises...

Testimonials from Previous Trainings:

Real Estate Internet Marketing Trainings by Key Yessaad - The Real Estate Google Expert

Real Estate Internet Strategy Training

Real Estate Blogging Strategy Training

Real Estate Database Strategy Training

Real Estate Web Advanced Training

"Thoughts lead on to purposes; purposes go forth in action; actions form habits; habits decide character; and character fixes our destiny." - Tyron Edwards

Nashville TN Real Estate Training, Nashville TN Blog Training, Nashville TN Internet Strategy, Nashville TN Internet Marketing, Mt. Juliet Real Estate Training, Real Estate Training, Real Estate Internet Marketing, Real Estate Web Trainer, Real Estate Blogging Strategy, Exit Realty Trainings, Real Estate Blogs, Mt. Juliet Nashville Real Estate, Real Estate Internet Presence, Real Estate Search Engine Visibility, Real Estate Internet Trainings, Real Estate Google Marketing, Real Estate Blogs.

Key Yessaad – Real Estate Trainer & Internet Strategist.
To train, inspire, and coach Realtors succeed is my passion and intention. I specialize in training Real Estate Professionals how to compete online by bending Google organically!!! My Trainings and Internet Strategies intersect in my seminars with powerful ideas and Plans of Actions that produce results. Google or call me (910) 538-6610 and let’s discuss how I can help your Agents climb the Google Tree of Success. I can tailor my Real Estate Seminars to the level of sophistication of your agents and I promise they will leave inspired and will produce results!!! Read some of the Realtors Testimonials. Follow me on FaceBook or Twitter.

Posted by Key Yessaad on August 12th, 2009 10:04 PMPost a Comment (0)

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Knoxville Real Estate Training - Blogging and Internet Marketing Seminar in Sevierville TN September 1st 2009

August 11th, 2009 1:31 AM

Knoxville Real Estate Training - Blogging and Internet Marketing Seminar in Sevierville Tennessee

Exit Realty Brokers Training September 1st, 2009

The Regional Franchisees of Exit MidSouth Realty are inviting their Exit Broker/Owners in Tennessee in and around Knoxville and Sevierville and their Exit Realty Professionals to attend a Strategy Training on Real Estate Blogging Marketing September 1st, 2009. Going beyond understanding Websites and into a plan of action that drives Google Visibility and Results!!! (PDF Flyer)

(Best you don't even need a website to make this Strategy work!!! Cool Huh?!!)

The questions a Real Estate Professional should help their Real Estate Buyers and Sellers answer are the following:

“How can I tell that you have expertise in your Real Estate Market?”

“Can I validate you online and “Google You” with Buzz around your Market expertise?”

“Is the information I find online about you fluff or substance?”

Location:
Hampton Inn at Stadium Drive
105 Stadium Drive, Kodak, TN 37764 (just off of 40 & 66)
Please Call the Inviting Broker Mr. George Styron at (615) 557-4890 for further details

Dates: September 1st, 2009 - 9:30am (please start arriving at 9am)

If you are near Nashville Tennessee you may want to consider a similar training on Thursday September 3rd

Duration: 5 to 6 hours – lots of breaks will be offered. (9:30am to 3:30pm)

Cost: $59 (please make checks payable to: Key Yessaad and hand them to your broker. I asked them to hold the checks until I have delivered the training. You will love the training!!!)

Course Description: (please read what follows to understand the intention of the course.)

Real Estate Blogging Strategy Training Session Details:

I designed this Seminar as a Real Estate Strategy for Visibility, Expertise, and Search Engine Ranking. You will learn the following:

What is Blogging? – Little time spent on this topic; the strategy is more important than the why.
Why should Realtors Blog? Do I really need to learn how to Blog? (Hint: YES!!!)
How are successful Real Estate Agents using this medium to position themselves?
Where should I blog? My website right? (Hint: Not Really!!!)
What should I blog about? And how often?
What if the format of a good blog? At least can you get me started…? Do I have to become a writer? How about links?
What does all this have to do with Google? Is this SEO? (Could you explain SEO briefly for us?)
How much programming should I learn? (Let me give you the answer right here – None!!!)
How expensive is this whole strategy? Think time, perseverance, and elbow grease...
How can my assistant help me with this?
Does this strategy really work? And how fast? Can you give us examples?

I tell your Broker / Owner that I promise not to waste your Realtors' time and will arm them with information they need to compete online… I keep my promises...

Testimonials from Previous Trainings:

“Excellence comes about as a result of habit. We become ‘Good’ by doing good acts, ‘Pleasant’ by doing pleasant acts, ‘Brave’ by doing brave acts.”. - Aristotle

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Posted by Key Yessaad on August 11th, 2009 1:31 AMPost a Comment (0)

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BLS - An Online Concept to challenge your Real Estate Notions about the Internet

August 8th, 2009 7:18 PM

BLS - An Online concept to Challenge your Real Estate Notions about the Internet

Real Estate Internet Services are growing and their affect on our day to day business will continue to require a "Knowledge Growth" and a "Knowledge Economy" far beyond our lowest common denominator of Realtors as “Order-Takers!”

Will BLS affect your Business?

BLS? what's a BLS?

You have heard of the MLS; right? – Here comes a National Buyers' Listing Service; Yes an MLS of Buyers… Think about it this way – in the MLS you list Properties and Buyers to visit – in the BLS you list Buyers to attract Sellers. (Which is really a way to attract agents – they are the one who will be paying for such services…)

It seems like a goofy idea, especially if you have been in the Real Estate Business for many years – but as the following interview with Stefan Swanepoel reveals Real Estate Agencies will have to contend with this new idea… in fact – they ought to entertain getting ahead of it and adopting its principles locally.

Stefan Swanepoel interviews Duncun Logan on the launch of www.nationalbls.com.

Listen to Stefan's Podcast Audio Interview
or visit ReTrends Website.

The emergence of strong Internet companies like "Redfin" and new ideas like "The BLS" and others send a clear signal that the internet is not only a bastion of innovation – but, very soon, the only medium for Real Estate Transactions. I envision a day where all Realtors will have a clear Plan of Action on the internet; something that goes beyond the banality of SEO or even Websites – but towards tools and ideas that facilitate the need for connection between Buyers and Sellers. You must continue to be the Right Glue in the Real Estate Transaction – offer Solutions that exceed Expectations!!!

Real Estate Internet Marketing Trainings by Key Yessaad - Your Trainer on Google Visbility

Real Estate Internet Strategy Training

Real Estate Blogging Strategy Training

Real Estate Database Strategy Training

Real Estate Web Advanced Training

Visit websites I helped architect in the past few months: West Columbia SC Real Estate, Chapin SC Real Estate, Beaufort SC Real Estate, Columbia SC Real Estate, James Island SC Real Estate, Folly Beach SC Real Estate, Lexington SC Real Estate, Electric Vehicles. Real Estate Internet Marketing Blogs.

Posted by Key Yessaad on August 8th, 2009 7:18 PMPost a Comment (0)

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The Power of a Relevant Real Estate Internet Marketing Presence

August 1st, 2009 1:14 AM

The Power of a Relevant Real Estate Internet Marketing Presence – MUST READ ARTICLE 7/11/2009

The Washington Post just posted an article titled: “Redfin Turns Profitable, Real Estate Industry Shudders.” The primary illumination this Article will reveal is the power of an Internet presence; NOT a website; there are millions of such; NOT knowing how to invite friends and create Pages on Facebook and Twitter; or the wasteful Gossip on Activerain but the amalgamation of all these ideas around a solid presence within Google that reaches and serves customers.

Share this article with your agents and get them focused on Internet Marketing – Let them know if they don’t do it themselves someone else will offer it to their clients!!! (Some will read this article and forecast Fear; but the forward planning Brokers will read it and see opportunity!!!)

Redfin Turns Profitable, Real Estate Industry Shudders

http://www.washingtonpost.com/wp-dyn/content/article/2009/07/10/AR2009071001037.html

Michael Arrington
TechCrunch.com
Friday, July 10, 2009 1:09 AM

An interesting tidbit from today's Naked Truth event in Seattle: Redfin CEO Glenn Kelman said his company just turned profitable. Since I was sitting next to him on the panel, I asked him off microphone what revenues were. He said the run rate is around $15 million. 2007 revenues were $5 million, 2006 revenues were $1 million.

That's great news for everyone except the real estate industry. The Seattle-based startup represents buyers and sellers in home real estate transactions for far less than the entrenched industry rates that take 5%-6% of the sale price of a home and split it between buy and sell brokers. On the buy side they reimburse 50% of the fee they receive back to the buyer. On the sell side they charge a $5,000 - $7,000 flat fee. The normal broker fees on a million dollar house are up to $60,000, so the savings are obvious.

The company was profiled favorably by 60 Minutes in 2007, but real estate agents and brokers have known about the company for far longer. Even as far back as 2006, Kelman told me, they've had to deal with "threats, stalkings and other disturbing behavior towards their employees and some customers from, apparently, angry real estate professionals." Now that Redfin has shown that their model works profitably those threats will likely become worse.

Disruption is never fun for those being disrupted. The DOJ is hitting the real estate industry from one side, and Redfin is hitting them from the other. The result? A better deal for the rest of us. © 2009 TechCrunch

Real Estate Internet Marketing, Real Estate Web Exposure, Real Estate Internet Presence, Real Estate Search Engine Visibility, Real Estate Internet Trainings, Real Estate Google Marketing, Real Estate Web Trainer, Real Estate Blogs.

Posted by Key Yessaad on August 1st, 2009 1:14 AMPost a Comment (0)

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