Additional How-To Videos and Handouts

How-to setup a Google Adwords Campaign with Ads, Keywords, and proper Budget - recorded Friday April 28th, 2017

In this 1-hour Video I take a real example working with an agent by the name of Gerry Kennedy and Setup his Google Adwords Campaign with Ads, Keywords, billing, a proper budget – all connected to his website, Landing Pages, and Lead Generation. We all learn visually but it is always best to learn using a real live example.

Week 7 Review: Direct Response Marketing and How to Create Squeeze Pages Step by Step - Recorded March 13th, 2016

Add-On Video: Understanding the Role of Credit, Loans, Interest Rates, and Cash in our US Economy - NOT Required Viewing

In this insightful 31' video Ray Dalio, Philanthropist and World largest Hedge Fund Manager, explains the role Credit, Loans, Debt, Interest Rates, Cash, and Earning influence our economy. This type of understanding is very important for our Real Estate Professionals to comprehend - they are, after all, the front line of all Real Estate Transactions.

Inspirational Video: Will Smith on Discipline, Motivation, Success, and Greatness

In this series of Video Clips Will Smith shares insights on DisciplineMotivation, Success, and Greatness. Will says that before anyone believes you, you have to believe in your journey and see it laid out in front you like it has already happened - the power of visualization.

I like the way Will Smith tackles the distinction of Talent and Skill, he says: Talent you have naturally; Skill is only developed by beating on your craft day in and day out. Talent will fail you if you are not skilled enough.

How to Create Listings' Alerts using the Onjax Platform

In this 26' How-To Video I focus Agents with an Onjax Website on how to create Listings' Alerts. Listings Alerts allow the Real Estate Professional to send the newest and most up to date Listings to Potential Buyers within Specific and Narrow Criteria, including Location, type of property, and amenities. It is up to the Real Estate professional to study the search behavior of their Internet Visitors in order to provide them with the most relevant potential Properties, and then seek an Appointment or a Viewing Opportunity.

How to Create Listings' Alerts using the iHouse Platform
In this 20' How-To Video I focus Agents with an iHouse Website on how to create Listings' Alerts. Listings Alerts allow the Real Estate Professional to send the newest and most up to date Listings to Potential Buyers within Specific and Narrow Criteria, including Location, type of property, and amenities. It is up to the Real Estate professional to study the search behavior of their Internet Visitors in order to provide them with the most relevant potential Properties, and then seek an Appointment or a Viewing Opportunity.

In Depth Week 5: How to Close Out your Real Estate Business Week, and Succeed at Converting More Deals

This quote from Olin Miller “If you want to make an easy job seem mighty hard, just keep putting off doing it” reveals the underbelly of many of the failures we see in the Real Estate Industry.

Real Estate being an Entrepreneurial Endeavor causes many professionals to end up losing opportunities if their systems do not keep up with their commitments. One important and demanding Strategy is the Weekly Close-Out of Business - It is series of simple actions that culminates in the process of Mind Downloading!

Let's learn how to create the conditions of closing more leads from our Weekly Efforts!
Week 4: How-To Understand and Put together a Proper Blog Signature

Every Good blog post comes with an Author and is connected at the bottom of the post with a Blog Signature. What is a Blog Signature? How does it differ from an Email Signature? What are the ingredients of a proper Blog Signature? I will cover the topic with examples, reviews of actual ones, and recommendations for enhancing them.

Week 4: How-To post a Listing Blog with a Long Description
In order to get meaningful Internet Visibility with your Blog Posts, especially those focused on Listings, you want to consider putting together a Strategic Long Description - so what are the elements of such Blog Posts? and what are the Benefits? This 31' instruction video will help you do just that, and show you step by step how to post it.
Add-on Week 4 Review: Blog Marketing, Blog Signatures, Tags, Closing Out your Week, and your Assignments - Recorded May 16th, 2016

I am adding this video simply as an add-on, not a requirement, I recorded it for another group and thought some of you may like it and help you review the class.

How to Create Landing Pages using the Onjax Platform

Real Estate Landing Pages are important Web Pages in your Website - In this 28' Video I walk you through the process, Step by Step, and show you how to create them and then place them in your Navigation using the Onjax platform.

We also learn how to Meta Tag these Landing Pages with proper titles and descriptions so Search Engines can extract the proper Keywords and index them correctly.

How to Create Landing Pages using the iHouse Platform

Real Estate Landing Pages are important Web Pages in your Website - In this 34' Video I walk you through the process, Step by Step, and show you how to create them and then place them in your Navigation using the platform iHouse.

We also learn how to Meta Tag these Landing Pages with proper titles and descriptions so Search Engines can extract the proper Keywords and index them correctly.

Building Habits for Long-Term Success - Week 1 #8WeekSuccess Assignments - Recorded August 13th, 2017

In this 42' Video recorded August 13th 2017 I share with the #8WeekSuccess Participants their Week 1 Assignments while emphasizing the concept of Habits. Real Estate is an Activity driven business designed for Entrepreneurs and that means developing the right daily habits of Success.


Get started with what you are learning immediately - do not let Perfection become the enemy of Progress. You have been assigned a Success Partner start working with them following the Weekly Closing Habits.

Understanding Algorithms, Pagerank, and How they relate to Real Estate SEO Visibility

As a Real Estate Professional you are first and foremost a Marketer, and as such must confront Algorithms in your Website, Technology, Smartphones, and Sales. What are Algorithms? In this 21' video I demystify the concept of Algorithms and Google Pagerank with the help of Professor Marcus du Sautoy with 2 short clips from his brilliant documentary "The Secret Rules of Modern Living: ALGORITHMS"


Please find the time to watch the Documentary at: https://www.youtube.com/watch?v=Q9HjeFD62Uk - and if you have young kids around you, trust me when I say they must watch it with you... The future of Manufacturing, Architecture, Design, and Human endeavor will be driven by understanding and creating Algorithms.

How to Select a Success Partner and hold a Productive Real Estate Weekly Wrap Up:
Key Instruction Video: Real Estate is a business endeavor that can be quite isolating; it is crucial that agents find the right partners and form alliances that help them grow their Business. So what is a Success Partner? What are some of the activities that create the best support system? How do you get the best of each other and build a lasting friendship? What is this activity called the ‘Mind Dump’ that Key keeps asking agents to perform at the end of each week? I have just recorded at 39’ video for our Real Estate Participants to put into practice these important ideas. I hope you like it and comment on it!
Topic: How-To Write an Effective Internet Marketing Bio; and in What Sequence? - Training Video: 1h:7':24"
In the Video I reference a PDF Handout and a Password that you need - here is the link to downloading the 12-Page Handout. pw: ExitSuccess7
Description of Training: What is an Internet Marketing Bio and how do you deploy one, especially if you work for EXIT Realty? Your Presence on the Internet needs to be multifaceted, scalable, and Google-able; your clients will Google you, behind your back, to validate your Real Estate Local Knowledge - How do you create an Internet Presence beyond Social Media? What should you include in your Marketing Bio? What do Search Engines look for and how long should your Bio be?
What Makes a Good Life? by Robert Waldinger
What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone – but, according to psychiatrist Robert Waldinger, you're mistaken. As the director of 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and satisfaction. In this talk, he shares three important lessons learned from the study as well as some practical, old-as-the-hills wisdom on how to build a fulfilling, long life.
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